BetAhoy first UK brand live with new EveryMatrix front-end

EveryMatrix has strengthened its accelerating UK growth strategy after agreeing a multi-year turnkey partnership with BetAhoy, the latest ambitious UK betting brand to launch the supplier’s full platform technology.

BetAhoy is live with EveryMatrix’s complete turnkey solution, including sportsbook, casino, platform, and affiliate management, supported by the supplier’s dedicated UK teams.

BetAhoy benefits from EveryMatrix’s modular, scalable, and compliant platform technology, combining advanced player account management, a feature-rich sportsbook, affiliate software, and a proprietary horse racing solution, all within a single integrated technology stack.

The brand is the first UK partner to launch with the provider’s new front-end, a responsive, fully bespoke solution built in-house by EveryMatrix UX and product experts. This enables operators to launch distinctive, high-speed player experiences tailored to their brand while seamlessly connecting with the wider EveryMatrix turnkey ecosystem.

The partnership further underlines EveryMatrix’s growing momentum across the UK where it powers several brands.

Jonas Groes, Co-CEO, EveryMatrix, said: “BetAhoy is an exciting partner and the first UK brand to launch with our new front-end. Our UK expansion is strong with a significant number of turnkey success stories including BetGoodwin, Ken Howells, FitzBet and BetTOM.”

Sam Carrington, CEO, BetAhoy, added: “EveryMatrix has shown clear momentum in the UK and their technology gives us the platform, products and support needed to launch with confidence.”