Octoplay Goes Live with bet365 in the UK, Continuing Rapid Market Expansion

Octoplay has gone live with bet365 in the United Kingdom, adding another global gambling giant to its expanding roster of tier-one partners. This launch marks the beginning of what is expected to be a deep relationship between the two companies, starting in one of the world’s most competitive regulated markets.

bet365 joins other tier-one operators who have recently launched Octoplay in the UK market, including Virgin Bet and BetVictor, as the supplier quickly establishes itself as a go-to partner for leading UK brands. The bet365 integration arrives alongside rapid global expansion, with recent go-lives including Paf in Finland, PokerStars in Spain and Italy, and Superbet in Brazil.

“Our partnership with bet365 represents another step in our accelerating UK expansion,” says Ralitsa Georgieva, CEO at Octoplay. “Working with one of the industry’s most recognized operators validates our approach and builds on the momentum we’ve established through successful integrations with leading UK brands throughout 2025.”

“We are pleased to partner with Octoplay and introduce their game portfolio to our UK players,” says Clement Le Scanff, Head of Gaming at bet365. “Their focus on quality content and player engagement aligns with our commitment to providing the best entertainment to our customers.”

Octoplay has secured active licenses in 17 jurisdictions including the United Kingdom, Malta, Romania, Sweden, Slovakia, Italy, Belgium, Denmark, the Netherlands, Greece, Spain, Finland, Brazil, New Jersey, Michigan, Ontario, and Georgia. Since going live in October 2022, the company has established partnerships with tier-one operators across key international markets, positioning Octoplay as a supplier for leading brands worldwide.