MetaBet and Catena Media enhance collaboration with renewed partnership

MetaBet, the leading provider of real-time sports-centric affiliate revenue tools and interactive engagement technology, has expanded its collaboration with Catena Media, a global leader in performance marketing within online sports betting and casino gaming.

This next chapter of the partnership follows several successful years dedicated to improving how sports fans discover betting opportunities and interact with sports content in real time.

As part of the deal, Catena Media will refer customers seeking sports betting widgets, odds feeds, and fan engagement tools directly to MetaBet, enabling its network of operators and publishers to access best-in-class technology designed to power conversion and retention.

MetaBet will then utilize its extensive network to route customers seeking sub-affiliate and performance marketing solutions to Catena Media’s recently launched marketplace, MRKTPLAYS, a sub-affiliation platform created to meet market demand and deepen long-term partnerships across the regulated North American online casino and sports betting industry.

“Our work with Catena has consistently delivered strong results and we’re excited to deepen our partnership,” said Dan Recht, VP of Sales at MetaBet. “Both teams have a proven track record of helping performance-driven partners grow through engaging, real-time products. This next phase reinforces our shared focus on building smarter acquisition funnels and more effective engagement experiences for sportsbook audiences.”

Pierre Cadena, COO at Catena Media, added: “MetaBet has proven to be one of the most forward-thinking technology providers in the sports betting ecosystem. By expanding our collaboration, we’re creating a two-way value exchange – pairing MetaBet’s real-time engagement technology with our best-in-class MRKTPLAYS platform to drive stronger conversion, retention, and long-term partner growth.”