Fincore launches new brand identity and platform: “Find It Within”

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Fincore has unveiled a new brand identity and platform, Find It Within, marking a major evolution in how the company presents its technology and purpose to the iGaming sector.

The rebrand supports Fincore’s new commercial strategy to strengthen its position as a tech solutions provider for operators and B2B platform suppliers. The company helps partners modernise legacy tech, integrate systems, accelerate roadmaps, and drive AI and data automation. All delivered through clean, modular, and future-ready engineering.

“At our heart, we’ve always been a tech solutions company,” said Mateja Popovic, CEO of Fincore. “This brand evolution makes that focus visible. It captures the precision of how we engineer and the fire that drives us to deliver for our customers in gaming.”

Find It Within expresses Fincore’s belief that the best systems, and the best people, are powered by integrity.

It connects Fincore’s two key driving forces. Engineered Clean: systems built with clarity and discipline. And Built With Fire: creativity, pride, and a drive to move the industry forward.

“The purpose of this refresh isn’t just to communicate what we do, but to amplify who we are,” added John Chyriwsky, Head of Marketing. “Our team take great pride in clean engineering and are bursting with creative energy and a passion for getting things done.”

Developed with London-based agency Amigo Partnership, the new identity introduces The Core — a visual symbol of integrity and intent — and a sharper voice that reflects Fincore’s balance of precision and passion.

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