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Fincore and SB22 enter “industry first” biometrics partnership




Gaming Software specialist integrates its powerful facial recognition solution into self-service sports betting platform to help solve challenges around anonymity in retail.

Fincore, a leading provider of technology and software solutions to the gambling industry has signed a breakthrough deal with next-generation sports betting retail platform supplier, SB22.Under the deal, SB22 will use Fincore’s facial recognition solution in its proprietary self-service betting kiosks to help overcome challenges around fraud prevention, responsible gambling, and personalisation.SB22 offers the regulated sports betting market a cutting-edge self-service retail solution.Fincore offers an advanced facial recognition system with actionable events based on real-time data and detection which is compatible with any modern retail solution.  This can be used for fraud prevention as well as social responsibility by identifying excluded players who have self-excluded or are not permitted to bet under local laws and regulations. For example, professional sports players and officials.To ensure SB22 can maximise the potential of its platform, Fincore has tailored its algorithms to drive optimal performance. This is only possible because of the company’s deep industry experience, creative capability, and technological know-how which it uses to integrate each of its solutions to meet the unique needs of each partner.Mateja Popovic, CEO at Fincore, said: “Fincore is delighted once again to partner with a leading solution provider in the regulated gaming market, especially SB22 with its North American focus. Both companies share a deep technology and industry heritage and I feel particularly flattered that SB22, another sports betting platform provider, selected Fincore for a specific module, demonstrating the merit of our modular approach and the trust we share.”Vladimir Jovanovic, COO at SB22, added: “At SB22 we leverage the best of breed technologies to build and run our state-of-the-art platform.  This partnership with Fincore brings another innovative technology into the SB22 solution stack, allowing us to leverage the power and sophistication of biometrics to benefit our customers and their patrons in so many ways.“Thanks to this integration, our operator partners will be able to instantly identify their patrons and offer them a superior experience, while bringing seamless benefits to their responsible gambling and compliance requirements.”


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