Podium signs multi-year data deal with Lottoland to power global racing content

Podium, a leading global provider of trusted sports content and data solutions, has announced a new multi-year agreement with Lottoland, bringing its flagship PULSE data service to the operator’s expanding sports and racing verticals. The partnership enables Lottoland to offer a premium racing experience across global horse and greyhound content, backed by Podium’s trusted technology and content network.

The integration delivers seamless access to an unrivalled aggregation of rights owner content, enabling Lottoland to offer racing from over 300 tracks worldwide via a single integration – across thoroughbred, greyhound and trotting codes.

Josh Sparke, Managing Director at Podium says: “With their extensive reach and unique product mix, Lottoland is an exciting partner for us. They’re not just adding racing – they’re building it into an entertainment ecosystem, and PULSE is the perfect fit for that. With one integration, they get full global coverage, consistently reliable delivery, and a platform that’s built to scale.” 

Lottoland highlighted Podium’s onboarding process and integration support as a key factor in the decision.

Nigel Birrell Group CEO at Lottoland said: “From the outset, Podium were easy to work with – collaborative, responsive and genuinely focused on our needs. Their onboarding team and documentation made integration straightforward, and we were impressed by their understanding of our operational priorities. They made sure the solution fit us, not the other way around.” 

PULSE is Podium’s ultra-resilient, low-latency racing data service, used by more than 300 platforms globally. Its strong track record on uptime and data integrity has made it the partner of choice for top-tier operators seeking to add or scale racing content with confidence.