BETER Expands Sports Portfolio with Cricket Tournaments and Leagues Worldwide

BETER, the award-winning provider of next-gen betting content and data, has significantly expanded its sports portfolio by offering live data and odds from official cricket tournaments and leagues worldwide. The coverage includes events in India, Australia, the USA, South Africa, Kuwait, and more than 30 other countries.

This development has been made possible through strategic partnerships with leading content providers. New BETER`s offering  covers about 2,400 matches per month across both international and national tournaments.

It includes marquee tournaments such as the Indian Premier League (IPL), ICC World Cup, SA20, Twenty20 Blast, and Big Bash League, along with over 140 Tier 1 and Tier 2 leagues. Moreover, BETER provides a broad selection of Tier 3 and Tier 4 competitions that are not covered by other suppliers. These include the T10 European League, Akluj Rural Championship, KCC T20 Emerging League, KCC T20 Elite Cup, Minor League Cricket, and many more.

Bettors will enjoy 24/7 access to various formats, including the most popular and dynamic ones: One Day International (ODI), Twenty20 (T20), T10, and T5. Operators will benefit from a stable 7%+ margin, driven by advanced trading models and data-driven approach.

The addition of official cricket content further strengthens BETER’s comprehensive sports portfolio, which already features its in-house Setka Cup table tennis tournaments and the BSKT Cup basketball league, delivering over 11,000 monthly events, provided with live-streaming, real-time data, and odds.

Maksym Vitushko, Sports General Manager at BETER, said: “At BETER, our mission is to deliver the most dynamic and engaging fast-betting experience, and the addition of official cricket tournaments is a strategic step that aligns perfectly with this goal.

“Cricket is not only one of the most in-demand sports among our clients, but it also offers a unique structure with a high volume of micro-events—such as overs and innings—which allows us to offer a wide variety of innovative markets, including ‘exact number of runs’ or ‘over totals’. This translates into more frequent betting opportunities and a richer, more exciting experience for bettors.

“We’re excited to bring new value to our clients’ bettors through cricket contests, and we are confident this move will significantly enhance their offerings.”