Bede Gaming rolls out Sunbet iGaming platform in Namibia

Bede Gaming has launched its iGaming platform with Sunbet in Namibia, expanding the Sun International digital gaming brand into a new market, the companies said.

For the Namibia launch, Bede said its platform implementation for Sunbet includes sports, slots and live casino, in line with the operator’s other two African markets. The release said the rollout includes integrations with Kambi, Evolution, Habenero and Pariplay.

Bede also said Sunbet will use its partnership with Xtremepush to access a CRM tool aimed at supporting customer acquisition and retention.

Bede and Sunbet have worked together since 2017, the companies said. They pointed to the 2024 launch in Botswana and said that as of the H2 2025 reporting period, the Bede-powered platform in Botswana saw registrations increase by 189%, unique players rise by 239%, and total wagering and Gross Gaming Revenue (GGR) increase by 370% and 350%, respectively.

Kirsty Stewart, Chief Legal & Client Success Officer at Bede, said: “It’s been wonderful to continue fostering our ongoing partnership with Sunbet, including the delivery of their two global expansions over these last couple of years. There’s a lot to be proud of within this customer relationship, and we’re looking forward to building on the outstanding performance we’ve witnessed so far. I’m eager to continue offering a strong foundation, exceptional service and powerful integration suite for Sun’s future growth.”

Simon Gregory, Chief Executive Officer at Sunbet, said: “Sun International is a well respected and trusted brand in Africa, so Sunbet’s intention was always to leverage this good will by expanding into other African markets. We experienced significant success after our debut in Botswana, so rolling out Sunbet to the Namibian market was the natural next step for us, especially given that Namibia is one of South Africa’s strongest trading partners.

“We are equally confident that with Bede, we have the right partner to achieve our regional expansion strategy. Their platform offers the digital flexibility and stability we need to efficiently enter new markets while living up to Sunbet’s promise to deliver a high-quality experience for players.

“We look forward to building a strong presence in Namibia and bringing the same trusted Sunbet experience that customers have come to expect across our other markets.”