Oddin.gg Powers Coolbet’s Esports Betting Expansion with Market-Leading Solutions

Coolbet has partnered with Oddin.gg to enhance its esports coverage, starting with the integration of Oddin.gg’s Odds Feed to deliver a best-in-class experience to bettors across almost all of its active markets.

The collaboration marks a strategic milestone for both companies, built on shared goals of innovation, reliability, and long-term growth.

This multi-year partnership supports Coolbet’s global expansion strategy by incorporating Oddin.gg’s industry-leading solutions to deliver scalable, high-quality esports betting coverage. Both teams are aligned in their focus on operational excellence and collaboration beyond day-to-day delivery—including upcoming joint education initiatives and local engagement programs. Since going live in late 2024, the integration has already delivered measurable results—most notably an 80% increase in GGR from November 2024 to March 2025.

Coolbet selected Oddin.gg following a comprehensive evaluation of several providers, prioritizing long-term reliability and product quality. The decision reflects Oddin.gg’s ability to consistently deliver scalable solutions and trusted performance in fast-moving, regulated markets.

“Working with Oddin.gg has exceeded our expectations, both in terms of product performance and the relationship itself,” said Christian Erlandsson, Director of Sports at Coolbet. “We’ve seen a strong impact since launch, and we’ve appreciated how smooth and responsive their team has been. What’s been especially refreshing is that we’re already moving beyond day-to-day operations to explore new ways of working together—like joint industry panels and knowledge-sharing initiatives.”

“Coolbet is an ambitious and forward-thinking partner. From the very start, they were clear about what they wanted to achieve, and it’s been a pleasure to support their growth with our solutions,” added Marek Suchar, Co-Founder and Managing Director at Oddin.gg. “We’re proud to share that Oddin.gg was selected over other providers based on product quality and vision.

And as we deepen this collaboration, we’re excited about what we can build together—not just in terms of numbers, but in how esports betting is delivered to Coolbet’s end users.”