Kambi, the home of premium sports betting solutions, has announced a comprehensive lineup of sessions for the upcoming Festival of Sportsbook 2025, as the returning online content series prepares to explore the key topics and tools modern sportsbooks can harness to gain a competitive edge.

Now in its fifth year, the two-day event running from 3–4 June will bring together experts from Kambi and stakeholders across the sports betting landscape to examine the tools and technologies operators need to gain an edge in a fast-evolving market. From AI trading to risk management to player engagement, the Festival’s sessions will showcase how the future of sports betting is already here.

The Festival will open with an Executive Panel examining key developments shaping the sector, featuring Kambi CEO Werner Becher, LiveScore Group CEO Sam Sadi and Deputy CEO of KTO Group Jeff Tabone.

This year, the wider industry is being invited to shape the Festival’s agenda for the first time to determine the topic of the event’s final session. The vote will take place on Kambi’s social media channels over the coming days.

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Gerard Starkey, Senior Vice President of Marketing and Communications at Kambi, said: “We’re excited to welcome our partners, peers and industry stakeholders back for what promises to be the most engaging Festival of Sportsbook yet.

“With the pace of competition, regulation and technological change, succeeding in today’s sports betting industry is more challenging for operators than ever before. This year’s Festival aims to shed light on the innovations and strategies they can harness to get ahead and take their businesses to new heights.”

AI-driven odds personalisation solution boosted client profits by 11% in 2024, will be available for every sports betting event worldwide by end of 2025

Sportradar AG is expanding Alpha Odds into cricket. Sportsbook operators can now leverage this premium odds solution to maximise profits and efficiently manage risk on a sport that generates an estimated €80 billion in global betting turnover annually.

Powered by advanced automation and predictive AI technology, Alpha Odds delivers bespoke pricing for betting operators, recalculating financial exposure in real time. This enables precision in liability management, reduces risk, and enhances profitability.

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Alpha Odds is offered via Sportradar’s Managed Trading Services (MTS) and Premium Cricket Service, covering more than 400 in-play and 200 pre-match betting markets during each cricket match. This allows operators to optimise their trading strategies and extract maximum value from a sport featuring a year-round calendar of competitions.

Since 2022, Sportradar has scaled the technology across 80% of events covered by MTS.  In 2024, Alpha Odds increased client profits by an average of 11% for soccer, basketball and tennis markets, when compared to a conventional odds service. By the end of 2025, the Alpha Odds technology will be fully sport agnostic and available for operators to use on every sports betting event.

Darren Small, Senior Vice President, Managed Trading Services at Sportradar, said: “Introducing Alpha Odds into cricket is a game changer. We are bringing real-time, AI-driven precision pricing to a new arena, giving operators sharper margins and bettors a more dynamic experience.”