MetaBet and Catena Media Reignite Partnership to Power the Next Wave of Betting Engagement

MetaBet, the leading provider of real-time sports betting tools and interactive engagement technology, is proud to announce the renewal of its partnership with Catena Media, a global leader in performance marketing within online sports betting and casino gaming.

MetaBet and Catena Media first began working together in 2020, back when just six U.S. states offered legalized online sports betting. Since then, the partnership has gone from strength to strength with a focus on creating dynamic, real-time engagement products that drive deeper connections with sports fans. As both companies continue to prioritize fan engagement and smarter betting experiences, this renewal signals a bold new phase of collaboration.

“As Catena Media celebrates five years of renewed partnership with MetaBet, we’re excited to embark on the next chapter of our collaboration,” said Pierre Cadena, COO at Catena Media. “Together, we’ve consistently pushed the boundaries of innovation, developing a dynamic partnership that captivates sports fans at the most thrilling moments of the game. Looking ahead to 2025, we’re excited to work together on new automated sport-related engagement, which will strengthen the connection between fans and the betting experience. We’re eager to continue to build on this partnership and can’t wait to see what’s next.”

The renewed agreement will see Catena Media continue to integrate MetaBet’s customizable widgets and real-time APIs across its digital properties, driving greater user engagement, retention, and monetization opportunities. In the months ahead, the two companies will collaborate on advanced automation features and content personalization—making it easier than ever for fans to find, follow, and wager on the most exciting moments in sports.

“Catena Media has long been one of our most impactful and collaborative partners, so we’re thrilled to start this new era,” said Mark Phillip, Founder and CEO of MetaBet. “This renewed partnership further cements MetaBet as the leading provider of engagement tools that help performance marketers monetize their sports touchpoints and drive more conversions.”