MGB Completes Migration of betM to BetMakers’ Apollo Platform

BetMakers Technology Group has announced that betM has successfully migrated to BetMakers’ state-of-the-art Apollo platform and will now utilise BetMakers’ Managed Trading Services (MTS).

After operating in the Australian market for the past three years, betM sought to enhance its technological infrastructure and service offerings. The transition to the Apollo platform represents a strategic move to leverage BetMakers’ cutting-edge technology and comprehensive MTS suite.

BetMakers and betM agreed to terms in mid February, and within just six weeks have successfully launched betM after completing a smooth data migration of the existing customer base, providing a seamless journey with minimal operational impact.

The Apollo platform is designed to provide wagering operators with a seamless, efficient and scalable solution, enabling them to deliver superior betting experiences to their customers. By integrating with BetMakers’ MTS, MGB aims to optimise its trading operations, manage risk more effectively and expand its market presence.

This partnership underscores BetMakers’ dedication to empowering operators with advanced solutions that drive business growth and enhance user engagement.

Ryo Kitamura, Chief Executive Officer at MGB, said: “We are delighted to have completed the migration to BetMakers’ new Apollo platform. We’ve been able to achieve the switch very quickly and we are now ready to provide new and existing customers with an advanced betting solution. We are very excited about the upcoming products available through Apollo and the opportunity to work with the BetMakers team to deliver the best possible results”

Lucas Hopkins, Head of Commercial at BetMakers, said: “BetMakers is very pleased to welcome betM to the BetMakers’ Apollo platform. I’m incredibly proud of the speed and precision the team has shown in handling the migration of an existing business from another technical solution. We are excited about sharing our roadmap of new features with betM and are thrilled to get this validation for the hard work and planning that the team have put into building the Apollo platform.”