TEAM VITALITY AND ALDI HOST RISING DAY TO CELEBRATE WOMEN IN ESPORTS

To mark International Women’s Day on March 8th, Team Vitality is hosting Rising Day – a unique event dedicated to promoting women in esports. Free to access and open to the public, this immersive day will feature a diverse programme, including expert panels, interactive experiences, team challenges with Rising Bees players, and focused community spaces. The event aims to increase inclusion, ambition and sisterhood through gaming and competition.

A PROGRAMME DESIGNED TO RAISE AWARENESS OF HIGH-LEVEL COMPETITION

From 2pm – 5pm CET, participants will have the opportunity to engage in a unique esports and gaming experience through a variety of workshops and activities:

• Roundtable “The Future of Women in Esports (2:30pm – 4pm CET): A roundtable discussion featuring players, key industry figures, and influencers such as Loupiote, Marie Palot and Minaleyy. Discussions will explore the impact of initiatives and support programmes for women players, the evolution of women’s competitions and their economic influence, and career opportunities in esports beyond competing professionally, followed by a Q&A session.
• Meet and Greet (4pm – 4:30pm CET): An opportunity for guests to meet Team Vitality’s all-women League of Legends team, the Rising Bees.
• Interactive Gaming Experience – “Rise and Compete” (4:30pm – 5pm CET): Gaming sessions with and against the Rising Bees on League of Legends, esports quizzes, and team challenges designed to highlight the importance of collaboration and strategic thinking.
• Photoshoot (4:30pm – 5pm CET): Attendees can wear Team Vitality lifestyle apparel and experience a professional-style photoshoot.
• Collaborative Fresco (all day): Attendees will be invited to contribute to a collective piece of art by sharing messages around the theme “The future of esports according to you”.

WOMEN’S ESPORTS AMBASSADORS TAKE CENTRE STAGE

At the heart of Rising Day, a roundtable discussion will bring together esports experts to explore the challenges and opportunities in this rapidly evolving industry.

The first part will examine the future of women in esports by highlighting the impact of initiatives and support programs, the evolution of women’s competitions and their economic impact, as well as career opportunities beyond playing professionally.

The second part will address managing toxicity on social media and the mental health of women players. Alongside several Rising Bees players, the conversations will focus on how to navigate social media while combatting toxicity, strategies for creating a safer gaming environment, and the importance of mental preparation ahead of competitive performances.

For the guest speakers, Team Vitality is proud to welcome:

• Minaleyy – Streamer & creator of the ELITE FE project
• Marie Palot – TV Host
• Loupiote – Streamer & amateur gamer
• Evalunna – Rising Bees player
• Crowmac – Rising Bees player
• Shâ – Rising Bees player
• Christine Kev – Women in Gaming
• Myriam Hocquel – Nutritionist & Sports Coach

TEAM VITALITY : TOWARDS A MORE INCLUSIVE ESPORTS SCENE

For the past four years, Team Vitality has made the development of women’s esports a top priority. Their partnership led to the creation of the French Bees women’s team, in partnership with ALDI in 2023, which evolved into the Rising Bees in 2024. Together, they are working towards building a fairer and more inclusive esports ecosystem.

Through Rising Day, Team Vitality reinforces its dedication to breaking down barriers, fostering inclusivity, and creating new opportunities for women players in competitive gaming.

“Esports should be a place where everyone can grow, thrive, and shine. Through Rising Day, we hope to raise awareness, inspire, and create a supportive environment where players can reach their full potential. Our partnership with ALDI France shows our commitment to building a more inclusive and accessible competitive scene” said Fabien “Neo” Divide, President and Co-Founder, Team Vitality.