MAGGI renews its sponsorship with GIANTX for the fifth consecutive year

MAGGI, through its MAGGI FUSIAN line, has renewed its sponsorship with GIANTX for 2025. The brand will again be featured on the sleeve of GIANTX’s team jersey in the Superliga of League of Legends, Spain’s leading esports competition.

The renewal of this partnership strengthens both parties’ commitment to offering content tailored to current trends and connecting with the gaming and digital entertainment audiences. MAGGI FUSIAN, together with GIANTX, will continue creating activations to engage both traditional fans and new audiences. The brand will also maintain its presence on social media, live streams, and other digital and physical channels.

Since 2021, MAGGI FUSIAN has been one of GIANTX’s main sponsors, contributing to the brand’s consolidation in the esports scene in Spain. GIANTX, in turn, continues its path at the top of European esports, with a presence in both League of Legends and Valorant.

José Díaz, CEO of GIANTX, highlighted the importance of this partnership, stating that MAGGI is one of the longest-standing brands in the esports ecosystem and has been a key supporter from the start.

Sílvia Morales, Brand Manager of MAGGI in Spain, expressed her satisfaction with the renewal, emphasizing the connection with the gaming community and the importance of supporting content creation relevant to the digital audience.