FairPlay Sports Media completes Quarter4 integration with rebrand to FairPlay AI

FairPlay Sports Media, the global sports media network fuelled by data and powered by fans, has completed the network-wide integration of its Quarter4 brand and related AI technologies. In turn, it is launching FairPlay AI which will house its dedicated predictive and data services under the group’s new FairPlay Technologies arm.

Deep learning neural network Quarter4, acquired in early 2024 to unleash the potential of the group’s unrivalled behavioural and sporting data assets, will be repositioned as FairPlay AI. Its powerful sports forecasting engine will be incorporated network-wide to provide the foundation of its newly focused tech arm FairPlay Technologies.

Specifically, the new division will be the conduit to the group’s three data engines, covering behavioural, pricing, and AI, creating a uniquely powerful pre-game and in-game experience for fans, which can be deployed on both partner properties and FairPlay’s owned and operated assets via seamless integrations.

The AI capabilities are already applied to several of its live products, including oddschecker’s subscription service ‘+’, which provides Expected Value projections for NFL, NBA, NHL, and other sports, including soccer which has recently been added and is set for an imminent global launch.

With the increased accuracy of the network’s predictive models and growing product suite, including ‘Injury Impact’, ‘Expected Value’, and ‘Trends’, the restructured arm streamlines the group’s distribution capabilities, offering SaaS and bespoke products as turnkey solutions to global betting, fantasy, and media brands, as well as sports teams and organisations.

Stuart Simms, Group CEO at FairPlay Sports Media, said: “When we launched FairPlay Sports Media, a priority was to integrate our various brand’s unique data assets and technical capabilities to spread their benefits across the FairPlay network and ultimately, improve the experiences of sports fans worldwide. The launch of FairPlay Technologies is the outcome of that successful operation, and now we’re ready to more effectively share their capabilities with strategic partners on a global scale.

“Our customers now have access to a unique combination of powerful sports and behavioural data, which, when catalysed with best-in-class AI, unleash a variety of products that are proven to deliver on various engagement, revenue, and trading performance metrics related to their deployment.”

FairPlay Sports Media’s CTO, Matt Robinson, added: “It’s exciting to group all of our unique propositions underneath the umbrella of FairPlay Technologies. It builds upon our technical heritage of 25 years of odds and pricing data that has powered the industry, and ties together our strategy for building reusable technology to power all our brands and partners.

“Integrating Fairplay AI into our technology ecosystem has been the final piece in the puzzle enabling us to rocket fuel our existing technology and data to create world-class products for our customers.”