ComeOn! extends Jeremy Piven’s ambassadorship to Denmark, strengthening its sportsbook strategy

ComeOn Group’s flagship brand ComeOn! is excited to announce the extension of its partnership with Hollywood star and sports enthusiast Jeremy Piven. As part of a new campaign in Denmark, Piven will continue to serve as the brand’s official ambassador, continuing to promote ComeOn’s sportsbook-first approach and bring a thrilling, engaging sports betting experience to the Danish audience.

Known for his iconic role as Ari Gold in the hit TV series Entourage, for which he won a Golden Globe Award and three consecutive Emmy Awards, Piven’s deep passion for sports and his high-energy personality align perfectly with ComeOn’s strategy of creating a market leading sportsbook offering.

ComeOn Group has invested heavily in its own proprietary sports betting platform and continues to evolve with new features designed to enhance the player experience. As part of this strategy, ComeOn keeps adding more betting markets and increased personalisation to its proprietary sportsbook platform. ComeOn! with its 15 year brand of brand heritage in the nordics is set to bring more engaging and personalised sports betting experiences to its audience in Denmark, and Jeremy Piven is the ideal ambassador to tell that story.

Efi Peleg, Chief Commercial Officer at ComeOn Group, said: “Jeremy Piven has been an excellent ambassador for ComeOn!, and we are thrilled to extend our partnership into Denmark. His genuine passion for sports and his vibrant personality are a natural fit with our brand. As we continuously expand our sportsbook offering, Jeremy’s presence is engaging Danish players and showcasing the excitement that ComeOn! brings to sports betting.”

As part of the campaign, Piven will be featured in a series of digital and TV ads in Denmark. The partnership also marks an exciting milestone in ComeOn’s broader growth strategy, as the brand continues to establish itself as a leading sportsbook operator in the Danish market.

With Jeremy Piven on board, ComeOn! continues to build momentum, bringing more engaging, personalised sports betting opportunities to players while reinforcing its position as a sportsbook-first brand in Denmark and beyond.