eSports
Max Level bags PR Mandate of S8UL and 8Bit Creatives; to amplify communications for India’s top gamers & content creators
Max Level, a holistic marketing and PR agency built by gamers, has bagged the PR mandate for S8UL Esports and 8Bit Creatives, India’s leading Esports and gaming content organizations. This partnership marks another significant milestone for Max Level as it continues to strengthen its client portfolio in the gaming and esports sectors.
S8UL Esports is an Indian Esports powerhouse, founded by Naman Mathur, aka Mortal, Animesh Agarwal, aka 8Bit Thug, and Lokesh Jain, aka Goldy. Boasting a roster of 26 marquee gamers, S8UL has been at the forefront of pioneering Indian esports and gaming, consistently breaking new ground in the industry.
S8UL is India’s first and only organization to win the prestigious Content Group of the Year award at the global Esports Awards, having achieved this remarkable accomplishment for three consecutive years. Furthermore, S8UL Esports has also secured back-to-back awards at the MOBIES awards, recognizing its significant contributions to the mobile gaming industry. In addition to these accolades, S8UL’s Pokémon UNITE team has represented India globally, proudly competing at the World Championships for the past two years.
Max Level will play a pivotal role in amplifying S8UL’s achievements, enhancing its brand visibility, and strengthening its connection with fans, industry stakeholders and the broader gaming community. The agency aims to leverage its deep industry knowledge and strategic communication expertise to highlight S8UL’s contributions to the global gaming and esports ecosystem.
Commenting on the partnership, Animesh Agarwal, aka 8Bit Thug, Co-Founder of S8UL and 8Bit Creatives said, “At S8UL and 8Bit Creatives, our vision has always been to set benchmarks in Indian gaming, esports, and content creation while fostering a community that thrives on innovation and excellence. As we expand our horizons, Max Level’s deep understanding of the gaming ecosystem and strategic communication prowess make them an ideal partner to amplify our journey. Together, we aim to not only celebrate our milestones but also shape narratives that inspire the industry, champion Indian talent, and spotlight the transformative potential of gaming on a global stage. This partnership is a step forward in realizing our goal of making India a formidable name in the global gaming, creator economy, and esports arena.”
S8UL is also the parent entity of IQOO SOUL, one of India’s oldest and most distinguished esports teams. Being the nation’s first Indian team to secure a title sponsorship with a mobile manufacturer, they recently won the Battlegrounds Mobile India Masters Series (BGMS) Season 3, the country’s only televised esports tournament. Last year, S8UL’s co-founders, Animesh and Mortal, along with one of their content creators, Payal Dhare aka PayalGaming also engaged in a groundbreaking discussion with Prime Minister Narendra Modi to discuss the future and growth of the Indian esports and video gaming industry.
Siddharth Nayyar, Co-founder and Chief Revenue Officer at Max Level, shared his vision for the partnership: “S8UL and 8Bit Creatives are trailblazers in the Indian gaming industry, and we are honoured to be part of their journey. Animesh and I have been friends for a long time and have worked together in various capacities throughout our journey and hence, it is absolutely exciting to work on the PR and communications of S8UL and 8Bit Creatives together. Our goal is to amplify their success stories and bring their innovative spirit to the forefront of the global gaming community. This partnership is another significant step for Max Level as we continue to help shape the gaming and esports ecosystem.”
With an impressive clientele that includes NODWIN Gaming, 88 Games, CyberPowerPC, KRAFTON, Saudi Esports Federation, ESL Faceit Group, The Esports World Cup, ASUS ROG, HyperX and more, Max Level has established itself as a trusted name in the industry. The agency remains committed to delivering tailored B2B services that resonate with gaming and esports audiences across the globe.
Max Level’s expertise in strategic communications and deep understanding of the gaming ecosystem will play an instrumental role in S8UL’s journey toward the pinnacle of the global esports and gaming content landscape.
The post Max Level bags PR Mandate of S8UL and 8Bit Creatives; to amplify communications for India’s top gamers & content creators appeared first on European Gaming Industry News.
Asia
Esports Returns to Singapore with BLAST’s Dota 2 Arena Event After Sellout Counter-Strike World Final 2024
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BLAST Dota Slam Singapore to take place this November at Singapore Indoor Stadium in partnership with Singapore Tourism Board and AEG Presents Asia
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The world’s best Dota teams will meet in Singapore from 4th – 9th November 2025 to compete for a prize pool of $1,000,000 at the first ever BLAST Slam arena event
Esports entertainment company BLAST has announced the return of its world-class events to Singapore with the BLAST Dota Slam Singapore, set to take place in November 2025 at the Singapore Indoor Stadium, supported by the Singapore Tourism Board (STB).
This announcement follows the sellout success of the BLAST Premier World Final 2024, which marked BLAST’s Southeast Asia debut and saw more than ten-thousand fans pack out the Resorts World Convention Centre to witness the world’s top Counter-Strike teams compete for the $1 million prize pool.
Building on that momentum, Singapore will now host the BLAST Dota Slam arena event, teaming up with AEG Presents Asia again to bring together the world’s best Dota teams to battle it out for $1,000,000 in front of a live audience and millions of fans tuning in globally across 50+ territories and in 12 languages.
The BLAST Dota Slam Singapore is the latest milestone in BLAST’s global expansion into Dota 2, and reinforces Singapore’s growing reputation as a premier destination for sports and live entertainment. It marks the second consecutive year the city-state has hosted a BLAST arena tournament, following the successful Counter-Strike event in 2024.
James Woollard, Director of Market Development at BLAST, said: “Singapore delivered one of the most passionate esports crowds we’ve ever seen during last year’s BLAST Premier World Final. We’re thrilled to be returning with our next major arena show – this time for Dota 2 – and to once again partner with the Singapore Tourism Board and AEG Presents Asia to help to further grow Southeast Asia’s esports ecosystem. The response to our events in Singapore has been incredible, and this November’s Dota Slam promises to be another landmark moment for fans and for the region. Singapore has an impressive history and pedigree for the biggest international sporting events, supported by STB, and BLAST is proud to be building on this with the biggest esports events.”
Ms Lilian Chee, Director, Sports, Singapore Tourism Board, said: “We are delighted to welcome BLAST back to Singapore, this time with the Dota Slam. Building on the success of the BLAST Premier World Final, this event further reinforces Singapore’s reputation as a world-class destination for sports and live entertainment. We look forward to welcoming the passionate fans, players and partners once again to our vibrant city.”
BLAST’s return to Singapore is set to shine a global spotlight on the city while delivering significant economic benefits and meaningful destination marketing. With an estimated economic impact in the tens of millions, the tournament further demonstrates how esports events are evolving into major cultural and economic drivers for host cities – on par with large-scale traditional international sporting events.
With Singapore, Rio, London, Austin, and Lyon among the major destinations on BLAST’s global calendar this year, it is evident that governments, cities and tourism bodies are recognising the power of esports to attract young and engaged visitors, create jobs, and drive international visibility.
The post Esports Returns to Singapore with BLAST’s Dota 2 Arena Event After Sellout Counter-Strike World Final 2024 appeared first on European Gaming Industry News.
eSports
BETER Names Adam Conway as General Manager of Esports Business Division

Seasoned esports professional joins fast-betting content provider, bringing over 20 years of trading and product experience to elevate its offering
BETER, an award-winning provider of fast-betting content, data, and live streaming for esports and sports, has appointed former SIS senior executive Adam Conway as its new General Manager of Esports Business Division, significantly strengthening the company’s position in the market.
Conway is a highly accomplished manager in the betting industry, with more than 20 years of experience in overseeing and launching successful product portfolios.
Adam joins BETER following a ten-year tenure at SIS, where he held various positions—from Head of Trading to Global Head of Esports and Competitive Gaming. Before SIS, he held roles at several companies, including Head of Trading at betting powerhouse Ladbrokes.
As Esports General Manager at BETER, Adam will be responsible for strengthening the provider’s leadership in the fast-betting domain, as well as developing and expanding the number of in-house events for the company’s flagship ESportsBattle tournaments, which currently feature disciplines such as eFootball, eBasketball, and eHockey.
Conway will spearhead the development of new disciplines—eCricket and eTennis are set to launch soon—and focus on enhancing relationships with existing clients while establishing new partnerships.
Adam will lead a team of over 200 specialists and 500 professional athletes, delivering more than 500,000 esports events annually across four countries. He will also work closely with key industry bodies, including the Esports Integrity Commission (ESIC) and the International Betting Integrity Association (IBIA).
Gal Ehrlich, CEO at BETER, said: “Adam’s background in esports is unmatched, and we are thrilled to have him on board as we continue to enhance our esports offering, especially our flagship ESportsBattle tournaments.
“We’re already the go-to provider for fast-betting content, data, and live streaming in esports and sports. With Adam as our Esports General Manager, we’re confident we’ll strengthen that leadership and further distance ourselves from the competition.
“We’re excited to welcome Adam and look forward to the significant value his expertise will bring to our partners worldwide.”
Adam Conway, Esports General Manager at BETER, added: “It’s an honour to join BETER and contribute my extensive experience in trading and product development to such a pioneering company.
“BETER is the undisputed market leader, and I’m excited to help ensure it remains at the forefront—delivering exceptional products to operator partners and bettors alike.”
The post BETER Names Adam Conway as General Manager of Esports Business Division appeared first on European Gaming Industry News.
Asia
AA Gaming Announce the Rajasthan State Esports Championship (RSEC) with Youth Affairs & Sports Department, Govt. Of Rajasthan
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Open Qualifiers
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Inter-College Knockout Rounds
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Semifinals
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Grand Finals – which will be live-streamed and culminate in a prestigious awards ceremony.
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Gaming techniques and strategic play
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Game development fundamentals
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Esports career pathways
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Mental health and well-being for athletes
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Team-building and communication
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Professional conduct in esports
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In-depth game analysis and review
The post AA Gaming Announce the Rajasthan State Esports Championship (RSEC) with Youth Affairs & Sports Department, Govt. Of Rajasthan appeared first on European Gaming Industry News.
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