Asia
Max Level bags PR and Social Media Mandates for 88 Games, the Newly Launched Gaming Division of 88 Pictures
Max Level, a leading marketing and PR agency built by gamers has been awarded the public relations and social media mandates for 88 Games, the newly announced game development division of 88 Pictures, the animation and VFX studio behind Emmy and Annie Award-winning show Trollhunters: Tales of Arcadia, as well as global hits like Gremlins: Secret of Mogwai, Transformers: The Earth Spark Season 2, Kung Fu Panda: The Dragon Knight, and Fast & Furious: Spy Racers. The partnership marks a significant step in shaping the public presence of 88 Games as it aims to bring India’s cultural heritage to global gaming audiences.
The collaboration will see Max Level leveraging its deep expertise at the intersection of gaming and media landscape to highlight 88 Games’ initiatives in the international gaming industry. The mandate encompasses strategic outreach, storytelling, and other initiatives to build and support the studio’s ambitious game titles and vision of blending immersive gameplay with India’s rich storytelling traditions.
Commenting on the partnership, Milind D. Shinde, Founder & CEO of 88 Games, said “88 Games is a unique venture that blends our expertise in animation and VFX with our passion for telling stories, through an interactive medium. Our mission is to deliver culturally resonant, visually stunning and immersive stories through games for the global audiences. With Max Level’s proven track record in PR and social media, we’re excited to build a compelling brand narrative and connect with players and industry leaders worldwide.”
With a gamut of achievements under its belt, the launch of 88 Games further diversifies the company’s position as a leader in storytelling, expanding its portfolio to interactive experiences.
Siddharth Nayyar, Co-founder & Chief Revenue Officer of Max Level, shared his excitement about the collaboration, “Being gamers first, we were absolutely amazed by the projects that 88 Games is working on and we were eager to work alongside them. Hence, being entrusted with the PR and social media mandate of 88 Games is an incredible opportunity for us. 88 Games’ vision of creating culturally resonant games aligns perfectly with our passion for amplifying impactful stories. Together, we aim to position 88 Games as a leader in the Indian and global gaming industry, showcasing the untapped potential of Indian narratives in interactive entertainment.”
88 Games, led by industry veterans Milind D. Shinde and Shiben Bhattacharjee, is developing a lineup of games inspired by India’s folklore and history.
The collaboration reflects the rapid growth of India’s gaming market, which added 23 million new gamers in FY24, bringing the total to 590 million players. With the industry projected to exceed $9.2 billion by FY29, 88 Games aims to fill a crucial gap by offering premium, culturally significant PC and console games to a global audience.
The addition of 88 Games to its already diverse portfolio of brands underscores Max Level’s growing market share in the Indian gaming, esports and tech market.With a portfolio including brands like NODWIN Gaming, SuperGaming, CyberPowerPC India, KRAFTON, Saudi Esports Federation, ESL Faceit Group, The Esports World Cup, ASUS ROG, Jio Games, TVS, and HyperX, Max Level continues to grow its client base while maintaining a focus on delivering tailored PR and marketing services that resonate with gaming and esports audiences.
The post Max Level bags PR and Social Media Mandates for 88 Games, the Newly Launched Gaming Division of 88 Pictures appeared first on European Gaming Industry News.
The resignation of the top PAGCOR leadership came even before the Palace called on all officials of government-owned or controlled corporations (GOCCs) to submit their courtesy resignations on Wednesday.
“We serve at the pleasure of the President,” Mr. Tengco said. “And we will accept whatever the Chief Executive’s decision will be.”
Along with Mr. Tengco, those who voluntarily stepped down were PAGCOR President and COO Wilma Eisma and Directors Jose Maria Ortega, Francis Democrito Concordia and Gilbert Cesar Remulla.
The post PAGCOR CHAIRMAN, ENTIRE BOARD TENDER COURTESY RESIGNATION appeared first on European Gaming Industry News.
Asia
BETBY TO TAKE CENTER STAGE AT SiGMA ASIA MANILA WITH PARTICIPATION ON PANEL ABOUT EMERGING TECH IN SPORTS BETTING
BETBY, the forward-thinking sportsbook provider, has announced that its Head of Sportsbook Product, Kirill Nekrasov, will be joining a high-level panel at the upcoming SiGMA Asia Manila 2025, taking place at the SMX Convention Center.
Set to speak on June 3rd at 3:15 PM on the SiGMA Stage, Nekrasov will contribute his expertise to the panel titled “Benefits and Use Cases of Emerging Tech For Sports and eSports.” The session will explore how innovative technologies are transforming both the operational and experiential sides of the sports and esports industries. From AI-driven engagement tools and tokenized fan communities to performance-based crowdfunding and new revenue models, the discussion will highlight the disruptive potential of tech across the betting ecosystem.
Kirill will be joined on stage by a distinguished group of thought leaders, including Dr Jane Thomason, Emeritus Chair of the World Metaverse Council; Joebert Yu, Secretary General of the Philippine Electronic Sports Organization (PESO); Tryke Gutierrez, CEO of Tier One Entertainment; and Leo Andrew “Jab” Escutin, General Manager of the Sibol National Esports Team.
With a strong background in product development and a deep understanding of sportsbook innovation, Nekrasov is uniquely positioned to offer insight into how these emerging technologies can be practically applied to deliver more engaging, personalised and scalable betting experiences.
“More than an enabler, technology nowadays is a driver of entirely new market dynamics,” commented Kirill Nekrasov. “At BETBY, we see incredible potential in AI, automation and data analytics not only to streamline sportsbook operations, but to create richer, more immersive user journeys. I’m excited to join this panel and share how we’re applying these concepts through, for instance, our proprietary esports solution Betby.Games.”
While Nekrasov’s participation in the panel will be a highlight, BETBY’s broader presence at SiGMA Asia Manila will also reflect its growing commitment to the Asian market. Situated at stand 2143, the BETBY team will be on hand throughout the event to showcase its industry-leading, localised sportsbook solution and engage with stakeholders on the region’s evolving demands and opportunities.
The post BETBY TO TAKE CENTER STAGE AT SiGMA ASIA MANILA WITH PARTICIPATION ON PANEL ABOUT EMERGING TECH IN SPORTS BETTING appeared first on European Gaming Industry News.
Global entertainment company drives talent search and affiliate program across the region
Parimatch, the global entertainment company, will join SiGMA Manilla, the premier regional gaming event, renewing its commitment to Southeast Asia and showcasing its top-level services and partnership opportunities.
Parimatch’s presence at SiGMA Manilla coincides with the launch of the Parimatch employer brand in Southeast Asia in the second quarter of the year and a dedicated Asia careers site on June 1, with over 100 open roles.
The company will also be expanding its highly successful affiliate program Parimatch AFF across the region, offering exclusive terms and full support for solo media buyers and teams with high quality traffic. The program is already operating globally, including in the Middle East, Southeast Asia, and Europe.
The company’s stand (N2145) will feature the exciting events and offers that have come to be expected from the premium global brand. Come and meet the Parimatch team, connect and close deals; join winning premium giveaways and win luxury prizes, grab exclusive merchandize, and relax in our chill bar zone.
Parimatch is also an official sponsor of the Affiliate Retreat by SiGMA, a three-day retreat for affiliates in stunning El Nido.
Parimatch’s presence at SiGMA Manila this year highlights the brand’s renewed focus on expanding its highly successful affiliate program, PM AFF, and attracting top talent across Southeast Asia. The company continues to invest in a people-first, performance-driven culture — something visitors will experience firsthand at the Parimatch stand. The team looks forward to reconnecting with long-term partners and forging new relationships during the event.
The post Parimatch renews commitment to Southeast Asia at SiGMA Manilla appeared first on European Gaming Industry News.
-
Balkans4 weeks agoEvoplay partners with Hrvatska Lutrija to expand reach in Croatia
-
Balkans3 weeks ago
SYNOT Games Signs Strategic Partnership with Star Bet
-
Press Releases4 weeks ago
Cash Pig 2 is here and it’s bringing even more Vegas-style thrills to the reels!
-
Giorgia Kasat3 weeks ago
Reals Appoints Giorgia Kasat as New Head of HR, Strengthening Organizational Strategy in the Betting Industry
-
Press Releases3 weeks ago
PG Soft unleashes Knockout Riches title
-
Compliance Updates2 weeks ago
AOJND and FEDBET to Appoint Expert Task Force to Support ONJN in Combating the Illegal Gambling Market
-
Press Releases4 weeks ago
Olympian Legends: Galaxsys’ New Slot Game Inspired by Ancient Myths
-
Asia4 weeks ago
IGT Unveils Advanced Product and Solutions Portfolio at G2E Asia 2025
