Asia
Max Level bags PR and Social Media Mandates for 88 Games, the Newly Launched Gaming Division of 88 Pictures
Max Level, a leading marketing and PR agency built by gamers has been awarded the public relations and social media mandates for 88 Games, the newly announced game development division of 88 Pictures, the animation and VFX studio behind Emmy and Annie Award-winning show Trollhunters: Tales of Arcadia, as well as global hits like Gremlins: Secret of Mogwai, Transformers: The Earth Spark Season 2, Kung Fu Panda: The Dragon Knight, and Fast & Furious: Spy Racers. The partnership marks a significant step in shaping the public presence of 88 Games as it aims to bring India’s cultural heritage to global gaming audiences.
The collaboration will see Max Level leveraging its deep expertise at the intersection of gaming and media landscape to highlight 88 Games’ initiatives in the international gaming industry. The mandate encompasses strategic outreach, storytelling, and other initiatives to build and support the studio’s ambitious game titles and vision of blending immersive gameplay with India’s rich storytelling traditions.
Commenting on the partnership, Milind D. Shinde, Founder & CEO of 88 Games, said “88 Games is a unique venture that blends our expertise in animation and VFX with our passion for telling stories, through an interactive medium. Our mission is to deliver culturally resonant, visually stunning and immersive stories through games for the global audiences. With Max Level’s proven track record in PR and social media, we’re excited to build a compelling brand narrative and connect with players and industry leaders worldwide.”
With a gamut of achievements under its belt, the launch of 88 Games further diversifies the company’s position as a leader in storytelling, expanding its portfolio to interactive experiences.
Siddharth Nayyar, Co-founder & Chief Revenue Officer of Max Level, shared his excitement about the collaboration, “Being gamers first, we were absolutely amazed by the projects that 88 Games is working on and we were eager to work alongside them. Hence, being entrusted with the PR and social media mandate of 88 Games is an incredible opportunity for us. 88 Games’ vision of creating culturally resonant games aligns perfectly with our passion for amplifying impactful stories. Together, we aim to position 88 Games as a leader in the Indian and global gaming industry, showcasing the untapped potential of Indian narratives in interactive entertainment.”
88 Games, led by industry veterans Milind D. Shinde and Shiben Bhattacharjee, is developing a lineup of games inspired by India’s folklore and history.
The collaboration reflects the rapid growth of India’s gaming market, which added 23 million new gamers in FY24, bringing the total to 590 million players. With the industry projected to exceed $9.2 billion by FY29, 88 Games aims to fill a crucial gap by offering premium, culturally significant PC and console games to a global audience.
The addition of 88 Games to its already diverse portfolio of brands underscores Max Level’s growing market share in the Indian gaming, esports and tech market.With a portfolio including brands like NODWIN Gaming, SuperGaming, CyberPowerPC India, KRAFTON, Saudi Esports Federation, ESL Faceit Group, The Esports World Cup, ASUS ROG, Jio Games, TVS, and HyperX, Max Level continues to grow its client base while maintaining a focus on delivering tailored PR and marketing services that resonate with gaming and esports audiences.
The post Max Level bags PR and Social Media Mandates for 88 Games, the Newly Launched Gaming Division of 88 Pictures appeared first on European Gaming Industry News.
Asia
MGM China Announces Salary Increment for 99% Team Members in March
MGM China has announced a salary increment for all eligible team members with effect from March 24, 2025, in recognition of their hard work and contribution for the company.
A 2.5% increment will be awarded for all eligible team members in which 99% team members will be rewarded. For team members with a monthly salary of or less than MOP16,000, a standard salary adjustment of MOP600 will be granted, which represents a 2.5-5.5% increment.
Ms. Pansy Ho, Chairperson and Executive Director of MGM China Holdings Limited, said: “We extend our heartfelt gratitude to our team members for their wholehearted dedication in moving forward hand in hand with the Company. In the new year, MGM will fully support the policy implementation of the SAR Government as always; pragmatically promote the development all-for-one cultural tourism, while working with the team to continue enrich the essence of Macau as ‘One Center, One Platform, One Base’.”
The post MGM China Announces Salary Increment for 99% Team Members in March appeared first on European Gaming Industry News.
Asia
NRT Technology Appoints Tecnet Asia as its Official Distributor in the Philippines
NRT Technology Corp, a global leader in payment solutions and self-serve kiosks, has appointed Tecnet Asia Inc as its official distributor in the Philippines.
The collaboration aims to bring NRT’s innovative technologies to the local gaming and hospitality markets, further enhancing operational efficiency and improving customer experiences, the companies said in a joint announcement.
NRT currently serves clients across the Asia-Pacific region, including the Philippines.
“This collaboration underscores the growing demand for secure and innovative payment solutions in the Philippine gaming industry. By joining forces with NRT, we aim to deliver cutting-edge technologies that meet the evolving needs of our clients,” said Suat Sirin, President of Tecnet Asia.
Art Ayow, NRT’s Senior Vice President of International Sales, said: “Tecnet Asia’s local expertise and strong network make them the ideal partner to expand the NRT brand in the APEC region. We are excited about the opportunities this partnership will create for our clients in terms of enhancing guest experiences and improving operational efficiencies.”
The partnership aims to drive significant advancements in the region, reflecting both companies’ commitment to innovation, growth and world-class service in the gaming and hospitality sectors, they said.
Tecnet Asia said the partnership reflects its continued growth in expanding its offerings to meet industry demands, providing expertise in technical consultancy, project management and support services. The company last year also became distributor for renowned brands like Novomatic, Ainsworth, Apex, Patir Seating and Miwa Locks.
The post NRT Technology Appoints Tecnet Asia as its Official Distributor in the Philippines appeared first on European Gaming Industry News.
Asia
Reign of Titans Launches in India, Bringing New Opportunities for Esports Players
Reign of Titans has officially arrived in the Google Play Store and IOS’s App Store. The strategy card-based online PvP battle game, is removing barriers for upcoming esports stars with a free-to-play model, low technical requirements, and global competitions.
“Reign of Titans is here to make an impact in India,” said Adi Abili, Head of Reign of Titans. “We’ve spent considerable time and effort to deliver the best version of our game, one that’s fun for everyone and offers a new opportunity for players looking to make a name for themselves in esports.”
The Reign of Titans game transports players to the World of Ereo – a mystical and fascinating place bound together by the forces of Chaos and Order. Players, or “Kyoks” as they’re referred to in the game, begin by choosing a Titan from one of eight unique elements, building their deck of scrolls, and then heading into the Arena.
In these real-time 1v1 matches, players need to effectively manage their Titan’s energy, or “Mana” and HP while inflicting damage through the strategic selection of scrolls. Victory can be achieved in two ways – depleting the opponent’s HP completely or making them run out of scrolls.
Reign of Titans is not new to India. The team behind the game brought beta versions to colleges, gaming cafes, and top esports athletes in 2024, in the hopes of understanding how to best appeal to gamers in the region. The game’s low system requirements make it easy for anyone to climb the global leaderboards and have a shot at becoming an esports player.
Players can head over to the Google Play Store or App Store to download the Reign of Titans app, get their first Titan, and refine their skills. New sign-ups will get an exciting “Welcome Loot Box”, giving players a head-start in crafting their Titan’s strategy.
Players in India can visit the official Instagram to see upcoming events where they can experience Reign of Titans live. The game will continue its activations across different colleges and cities of the country.
The post Reign of Titans Launches in India, Bringing New Opportunities for Esports Players appeared first on European Gaming Industry News.
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