partnerships
Superheroes take the stage as Relax Gaming and CasinoDaddy reveal Immortal 5
Relax Gaming, the iGaming aggregator and supplier of unique content, has teamed up with CasinoDaddy to create its latest action-packed collaboration, Immortal 5.
Following the success of their previous titles, Sloth Tumble and Epic Dreams, the pair have joined forces once more to introduce a team of five superheroes, guiding players on a quest for maximum wins worth up to 10,000x their bet.
Packed with adrenaline-fueled features, including Hero Spin, Immortal Silver Bonus or Immortal re-spin, among others, Immortal 5 blends exciting gameplay with stunning design.
During the base game, the Immortal 5 feature can activate randomly, delivering between one and five Hero Wilds to the reels.
Landing one or more Immortal 5 wild symbols during the base game activates the Immortal 5 Re-Spin, locking all the wilds in place while the remaining positions re-spin. Additional Immortal Wilds extend the feature, keeping the action alive until no new wilds appear.
Players can trigger the Immortal Silver Bonus by landing silver bonus symbols on reels three, four and five. When the bonus is activated, six free spins and two standard power-up picks to use in either Hero Mode 1 or Hero Mode 2 are awarded.
When Gold Bonus lands on reels three, four and five, the Immortal Gold Bonus is triggered, awarding six free spins, three power-up picks, two standard picks and one super pick to use between Hero Mode 1 or Hero Mode 2.
With multiple Mega Bet and Bonus Buy options, Immortal 5 ensures operators have a versatile and engaging title that appeals to a wide audience.
Shelley Hannah, CPO at Relax Gaming, said: “Immortal 5 is the result of another awesome collaboration with CasinoDaddy, which allowed us to bring the best minds in the industry together once again. The game features high-energy action from the first spin and is packed with exciting features to enrich player experience like never before.”
Armin Aganovic, CRO at CasinoDaddy, added: “Immortal 5 has been created to bring value through three main verticals: Affiliate Marketing, Influencer Marketing, and Game Development. Immortal 5 offers diverse gameplay, rich with features, each delivering its own thrill to help set the game apart – especially the five hero characters, which is truly a sight to behold!”
“This is made possible thanks to Relax Gaming, a renowned brand with an incredible team. We have formed a fantastic relationship with Relax over the years and loved collaborating with them once again for the creation of Immortal 5.”
Established as one of the industry’s leading B2B suppliers, Relax Gaming was awarded GGA’s Product Launch of the Year in February 2023 for Dream Drop Jackpots. Money Train 3 names the 2023 CasinoBeats Game Developer Awards amongst its 6 Slot of the Year titles, while the brand also won the award for Skill Games Supplier at the 2023 EGR B2B Awards along with the Innovation in Mobile award at the 2023 SBC Awards.
Relax Gaming provides more than 4,000 online casino games, from its high-performing proprietary slots to a significant, varied library of content from hand-picked third-party studios via its partnership programmes.
The post Superheroes take the stage as Relax Gaming and CasinoDaddy reveal Immortal 5 appeared first on European Gaming Industry News.
Casino Portugal, one of the leading online gaming operators in the country, has announced the addition of MGA Games titles to its digital entertainment catalog. Thanks to this partnership, users can now enjoy some of the Spanish developer’s most successful releases, such as O Bandido Explosivo, O Gato Mago, Fortuna do Petróleo, Mar Dourado Megaways, Avalanche Selvagem, Minerais Mágicos, Carnaval de Lendas Míticas, and Giro Estelar, among others. This integration strengthens the casino’s content offering, which currently includes over 800 available games.
The arrival of MGA Games’ titles marks another step in Casino Portugal’s strategy to offer a diverse, safe, and high-quality gaming experience tailored to the tastes of the local audience. MGA Games, in turn, continues to expand its international presence with its innovative localized productions, which are already a benchmark in Spain, Europe, and Latin America. With a catalog of over 200 games and 20 years of industry experience, the company is recognized for its ability to adapt to each market.
“We are very pleased with the launch of our games at Casino Portugal, a leading company in the sector. This agreement allows us to bring our productions even closer to the Portuguese audience, a strategic market in our European expansion,” said Javier Lanfranchi, Commercial Director of MGA Games. “We will continue to invest in innovative and localized content that connects with players in each country.”
The post MGA Games’ Iconic Slot Catalogue Now Live on Casino Portugal! appeared first on European Gaming Industry News.
Max Level will work closely with Riot’s India and South Asia teams to amplify brand campaigns, regional esports initiatives, product updates, and community-first storytelling in India, Bangladesh, Nepal, and other South Asian markets. The collaboration aims to build authentic, culturally resonant narratives that reflect Riot’s mission as a player-focused organisation.
The win follows a competitive multi-agency pitch process that saw Max Level selected from among several top PR agencies. The decision was based on Max Level’s deep understanding of the gaming and esports audience, its creative-first approach, and its proven ability to drive conversation and cultural relevance.
Siddharth Nayyar, Co-founder and Chief Executive Officer at Max Level, said, “Winning the PR mandate for Riot Games is a defining moment for us. Riot has not only shaped the modern multiplayer era but also built global communities around player-first values. We’re thrilled to help expand that legacy in India and South Asia, a region that’s growing and evolving at a breakneck pace.”
Max Level’s mandate includes ongoing campaign support for key products and IPs, regional amplification of Riot’s global esports events, as well as strategic counsel on community engagement and creator collaborations. The agency’s track record with brands like NODWIN Gaming, SuperGaming, CyberPowerPC India, KRAFTON, ESL FACEIT Group among others makes it uniquely positioned to drive culturally relevant PR in gaming and esports.
According to the Lumikai State of India Gaming Report 2024, India’s gaming market reached $3.1 billion in FY23, with projections to hit $7.5 billion by FY28, fueled by a base of over 568 million gamers, nearly half of whom are paying users. The report also highlights how India is now the largest consumer of mobile games globally, creating an immense opportunity for publishers like Riot to scale their reach and community.
The post Max Level Wins PR Mandate for Riot Games in India and South Asia appeared first on European Gaming Industry News.
partnerships
kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season
kwiff, the super-charged sports betting service, has been unveiled as the official betting partner and Back of Shirt Sponsor of Motherwell FC ahead of the 2025/26 Scottish Premiership season in a 2-year agreement at least.
This is kwiff’s debut football partnership in Scotland, and signifies a big step forward as the brand continues to amplify its UK presence. As part of the agreement, kwiff’s branding will feature on the back of the club’s home and away kits, along the bottom.
Garry McGibbon, Director of Spryme Limited, commented: “We’re very pleased to join forces with Motherwell FC, a club with a proud history and passionate fans. Working with Motherwell gives us the perfect chance to introduce our brand to Scottish supporters – and we’re looking forward to getting behind Motherwell in the upcoming campaign.”
Suzanne Reid, Commercial Director at Motherwell FC, said: “Welcoming kwiff as our Official Betting Partner and Back of Shirt Sponsor for the 2025/26 season is the perfect way to kick-start our campaign. It’s great to have kwiff behind us for the season ahead.”
The post kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season appeared first on European Gaming Industry News.
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