partnerships
Superheroes take the stage as Relax Gaming and CasinoDaddy reveal Immortal 5

Relax Gaming, the iGaming aggregator and supplier of unique content, has teamed up with CasinoDaddy to create its latest action-packed collaboration, Immortal 5.
Following the success of their previous titles, Sloth Tumble and Epic Dreams, the pair have joined forces once more to introduce a team of five superheroes, guiding players on a quest for maximum wins worth up to 10,000x their bet.
Packed with adrenaline-fueled features, including Hero Spin, Immortal Silver Bonus or Immortal re-spin, among others, Immortal 5 blends exciting gameplay with stunning design.
During the base game, the Immortal 5 feature can activate randomly, delivering between one and five Hero Wilds to the reels.
Landing one or more Immortal 5 wild symbols during the base game activates the Immortal 5 Re-Spin, locking all the wilds in place while the remaining positions re-spin. Additional Immortal Wilds extend the feature, keeping the action alive until no new wilds appear.
Players can trigger the Immortal Silver Bonus by landing silver bonus symbols on reels three, four and five. When the bonus is activated, six free spins and two standard power-up picks to use in either Hero Mode 1 or Hero Mode 2 are awarded.
When Gold Bonus lands on reels three, four and five, the Immortal Gold Bonus is triggered, awarding six free spins, three power-up picks, two standard picks and one super pick to use between Hero Mode 1 or Hero Mode 2.
With multiple Mega Bet and Bonus Buy options, Immortal 5 ensures operators have a versatile and engaging title that appeals to a wide audience.
Shelley Hannah, CPO at Relax Gaming, said: “Immortal 5 is the result of another awesome collaboration with CasinoDaddy, which allowed us to bring the best minds in the industry together once again. The game features high-energy action from the first spin and is packed with exciting features to enrich player experience like never before.”
Armin Aganovic, CRO at CasinoDaddy, added: “Immortal 5 has been created to bring value through three main verticals: Affiliate Marketing, Influencer Marketing, and Game Development. Immortal 5 offers diverse gameplay, rich with features, each delivering its own thrill to help set the game apart – especially the five hero characters, which is truly a sight to behold!”
“This is made possible thanks to Relax Gaming, a renowned brand with an incredible team. We have formed a fantastic relationship with Relax over the years and loved collaborating with them once again for the creation of Immortal 5.”
Established as one of the industry’s leading B2B suppliers, Relax Gaming was awarded GGA’s Product Launch of the Year in February 2023 for Dream Drop Jackpots. Money Train 3 names the 2023 CasinoBeats Game Developer Awards amongst its 6 Slot of the Year titles, while the brand also won the award for Skill Games Supplier at the 2023 EGR B2B Awards along with the Innovation in Mobile award at the 2023 SBC Awards.
Relax Gaming provides more than 4,000 online casino games, from its high-performing proprietary slots to a significant, varied library of content from hand-picked third-party studios via its partnership programmes.
The post Superheroes take the stage as Relax Gaming and CasinoDaddy reveal Immortal 5 appeared first on European Gaming Industry News.
Anna Greenwald
Payflo Enters into Partnership with MoneyGram

Payflo Inc., a leader in payment solutions for highly regulated industries, has entered into a partnership with MoneyGram to deliver cash-in and cash-out payment solutions tailored for U.S. gaming, lottery and marker settlement, marking a first-of-its-kind milestone in the industry.
Payflo and MoneyGram introduced a customer-driven solution—enabled by the simple integration of Payflo’s advanced payment processing technology with MoneyGram’s technology-powered, extensive network and trusted financial infrastructure.
This integration is a game-changer for the gaming and lottery industry. With this partnership, players of regulated gaming and lottery companies in the US gain a seamless, affordable and secure option to deposit their funds and access their winnings. Players can easily cash-in and cash-out through participating MoneyGram locations across the country.
“Our partnership with MoneyGram unlocks a unique payment experience, enabling both deposits and payouts in cash—a groundbreaking solution designed specifically for the gaming and lottery markets. This initiative reflects our mission to provide innovative, inclusive payment options while simplifying operations for gaming and lottery operators,” said Maria Armstrong, Director of Sales, North America, at Payflo.
The integration also helps to streamline backend workflows and reduce reliance on pre-funded accounts. Importantly, the entire process, from start to finish, is supported by MoneyGram’s best-in-class compliance program and robust know-your-customer (KYC) protocols, which ensure transparency in funding sources while upholding the highest standards of accountability and trust.
“At MoneyGram, we’re committed to delivering innovative solutions that enhance customer experience while leveraging our global network to open new opportunities. Our partnership with Payflo is a great example of this, as we introduce an innovative solution to support the growing U.S. gaming and lottery sector. Through this new service, players benefit from faster, more convenient access to their funds, while gaming operators gain a reliable, scalable and compliant payment solution to fuel their growth,” said Anna Greenwald, Chief Growth Officer at MoneyGram.
The post Payflo Enters into Partnership with MoneyGram appeared first on Gaming and Gambling Industry in the Americas.
partnerships
Principle Networks Announces Partnership with Buzz Bingo

Principle Networks has announced a major wireless transformation project with Buzz Bingo, a part of the Buzz Group Ltd.
The new project, which will be co-managed by Principle Networks and Buzz Bingo’s IT team over a five-year term, will see the implementation of Cisco Meraki wireless access points. These enterprise-grade cloud-managed access points are designed to connect IoT devices and security solutions and will enable Buzz Bingo to offer a range of new services and improve customer experiences across its clubs.
“Absolutely delighted to share news of this partnership! David Cutts (CTO) is driving an ambitious technology transformation at Buzz Bingo to enhance overall customer experience and we’re super proud to be playing our part in supporting its success,” Principle Networks CEO said.
“A key part of our growth will be driven by enhancing customer experiences through investments in our clubs and the latest technologies. The concept of bingo has evolved. Today, customers have a wide range of choices of how they want to play — and our omnichannel approach is unique — with technology sitting at the heart. Principle Networks demonstrated a deep understanding of our objectives and have the expertise required to deliver them. We’re excited about this partnership’s possibilities and look forward to working with the team,” David Cutts, Chief Technology Officer at Buzz Bingo, said.
“A secure and reliable network infrastructure is central to delivering the best possible customer experience, whether online or in a club. As the UK’s biggest bingo operator, Buzz Bingo is continually looking for innovative ways to enhance its offering, and we’re very proud to have been chosen as its IT partner for the next five years,” Russell Crowley, Co-founder of Principle Networks, said.
The post Principle Networks Announces Partnership with Buzz Bingo appeared first on European Gaming Industry News.
partnerships
David Haye Becomes Brand Ambassador of Highbet

David Haye, former World Heavyweight and Cruiserweight Champion, has become the new brand ambassador of Highbet.
This exciting partnership will see “The Hayemaker” connecting with fans each month through exclusive Highbet-branded content, combining Haye’s charisma, legendary career and passion for excellence with Highbet’s state-of-the-art online gaming experience.
David Haye, one of boxing’s all-time greats, joins the Highbet family with a legacy that few can rival. As one of only three fighters in history—alongside legends Evander Holyfield and Oleksandr Usyk—to hold both Cruiserweight and Heavyweight world titles, Haye has proven himself a true icon of the sport.
Haye’s partnership with Highbet promises to bring fans even closer to the action, offering incredible competitions, prizes and surprises that redefine the customer experience.
“When the opportunity to work with Highbet came up, I knew it was the perfect fit. Highbet is a fresh and innovative player in the UK online gaming market, and their vision for the future resonates with me. The team are very special and have followed my career very closely. Visiting their headquarters in Malta for the launch party felt like a family reunion. Highbet is driven by a young, passionate team with a big vision: to offer an unparalleled, responsible gambling experience for the UK market. From big fight previews to online Sports book and Casino games, their platform creates so many exciting ways to engage with fans. This partnership is more than business—it’s personal. I’m proud to work with friends on such an innovative project, and I can’t wait to see what we’ll achieve together,” said David Haye, Former Heavyweight & Cruiserweight World Champion.
The post David Haye Becomes Brand Ambassador of Highbet appeared first on European Gaming Industry News.
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