partnerships
ProgressPlay Boosts Global Content in New Partnership with SYNOT Games
ProgressPlay, a leading provider of white-label gaming and sports-betting solutions, is proud to announce an exciting new content partnership with SYNOT Games, an established and rapidly growing content provider in the gaming industry. This collaboration marks a significant step in expanding ProgressPlay’s portfolio, enhancing its offering for operators worldwide.
SYNOT Games, licensed by multiple prestigious authorities including the Malta Gaming Authority (MGA), UK Gambling Commission (UKGC), and other regulatory bodies across Europe and South America, brings over 150 premium, certified titles to ProgressPlay’s platform. These titles span a wide range of exciting themes and genres, available in 32 languages.
This partnership will enable ProgressPlay operators to seamlessly integrate SYNOT’s extensive range of games, from immersive video slots to innovative table games, offering players an enriched gaming experience across all devices. As ProgressPlay continues to expand its reach, collaborations with leading game developers like SYNOT Games ensure that the platform remains at the forefront of the gaming industry, providing unparalleled entertainment for players and robust solutions for operators.
This new cooperation will allow ProgressPlay to provide operators with access to SYNOT’s high-quality games in certified jurisdictions. These titles, renowned for their innovative gameplay and immersive design, will further enhance player engagement on ProgressPlay’s platform, which already supports a dynamic portfolio of casino and sports-betting content.
Martina Hrabinská, CCO at SYNOT Games, said: “We are thrilled to partner with ProgressPlay, a provider known for its dedication to delivering excellence in the online gaming space. This collaboration allows us to expand our footprint and bring our thrilling games to an even broader audience. We believe our portfolio will be a great addition to ProgressPlay’s robust gaming offering, driving mutual success in key markets.”
ProgressPlay is a full turnkey solution provider for white-label and standalone gaming operators. Offering a dynamic and flexible platform that supports both casino and sportsbook operations, ProgressPlay delivers cutting-edge tools and services for its partners.
Over 150 online casino and sportsbook brands currently leverage ProgressPlay’s robust platform, benefiting from a unique combination of casino games and sports betting services. The platform features a sophisticated AI-driven user interface and user experience (UI/UX), extensive value-added services, and a vast library of casino games including slots, online casino games, live casino options, poker, table games, and a sportsbook offering over 30,000 live betting markets across 20 languages.
Itai Loewenstein, CEO of ProgressPlay, expressed his enthusiasm: “Partnering with SYNOT Games aligns perfectly with our commitment to continuously deliver premium, diverse content to our operator partners. With SYNOT’s expansive portfolio, our operators will gain access to exciting and trusted titles that resonate with players across multiple jurisdictions. We look forward to offering these new games to our operators and enhancing the player experience.”
The post ProgressPlay Boosts Global Content in New Partnership with SYNOT Games appeared first on European Gaming Industry News.
Casino Portugal, one of the leading online gaming operators in the country, has announced the addition of MGA Games titles to its digital entertainment catalog. Thanks to this partnership, users can now enjoy some of the Spanish developer’s most successful releases, such as O Bandido Explosivo, O Gato Mago, Fortuna do Petróleo, Mar Dourado Megaways, Avalanche Selvagem, Minerais Mágicos, Carnaval de Lendas Míticas, and Giro Estelar, among others. This integration strengthens the casino’s content offering, which currently includes over 800 available games.
The arrival of MGA Games’ titles marks another step in Casino Portugal’s strategy to offer a diverse, safe, and high-quality gaming experience tailored to the tastes of the local audience. MGA Games, in turn, continues to expand its international presence with its innovative localized productions, which are already a benchmark in Spain, Europe, and Latin America. With a catalog of over 200 games and 20 years of industry experience, the company is recognized for its ability to adapt to each market.
“We are very pleased with the launch of our games at Casino Portugal, a leading company in the sector. This agreement allows us to bring our productions even closer to the Portuguese audience, a strategic market in our European expansion,” said Javier Lanfranchi, Commercial Director of MGA Games. “We will continue to invest in innovative and localized content that connects with players in each country.”
The post MGA Games’ Iconic Slot Catalogue Now Live on Casino Portugal! appeared first on European Gaming Industry News.
Max Level will work closely with Riot’s India and South Asia teams to amplify brand campaigns, regional esports initiatives, product updates, and community-first storytelling in India, Bangladesh, Nepal, and other South Asian markets. The collaboration aims to build authentic, culturally resonant narratives that reflect Riot’s mission as a player-focused organisation.
The win follows a competitive multi-agency pitch process that saw Max Level selected from among several top PR agencies. The decision was based on Max Level’s deep understanding of the gaming and esports audience, its creative-first approach, and its proven ability to drive conversation and cultural relevance.
Siddharth Nayyar, Co-founder and Chief Executive Officer at Max Level, said, “Winning the PR mandate for Riot Games is a defining moment for us. Riot has not only shaped the modern multiplayer era but also built global communities around player-first values. We’re thrilled to help expand that legacy in India and South Asia, a region that’s growing and evolving at a breakneck pace.”
Max Level’s mandate includes ongoing campaign support for key products and IPs, regional amplification of Riot’s global esports events, as well as strategic counsel on community engagement and creator collaborations. The agency’s track record with brands like NODWIN Gaming, SuperGaming, CyberPowerPC India, KRAFTON, ESL FACEIT Group among others makes it uniquely positioned to drive culturally relevant PR in gaming and esports.
According to the Lumikai State of India Gaming Report 2024, India’s gaming market reached $3.1 billion in FY23, with projections to hit $7.5 billion by FY28, fueled by a base of over 568 million gamers, nearly half of whom are paying users. The report also highlights how India is now the largest consumer of mobile games globally, creating an immense opportunity for publishers like Riot to scale their reach and community.
The post Max Level Wins PR Mandate for Riot Games in India and South Asia appeared first on European Gaming Industry News.
partnerships
kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season
kwiff, the super-charged sports betting service, has been unveiled as the official betting partner and Back of Shirt Sponsor of Motherwell FC ahead of the 2025/26 Scottish Premiership season in a 2-year agreement at least.
This is kwiff’s debut football partnership in Scotland, and signifies a big step forward as the brand continues to amplify its UK presence. As part of the agreement, kwiff’s branding will feature on the back of the club’s home and away kits, along the bottom.
Garry McGibbon, Director of Spryme Limited, commented: “We’re very pleased to join forces with Motherwell FC, a club with a proud history and passionate fans. Working with Motherwell gives us the perfect chance to introduce our brand to Scottish supporters – and we’re looking forward to getting behind Motherwell in the upcoming campaign.”
Suzanne Reid, Commercial Director at Motherwell FC, said: “Welcoming kwiff as our Official Betting Partner and Back of Shirt Sponsor for the 2025/26 season is the perfect way to kick-start our campaign. It’s great to have kwiff behind us for the season ahead.”
The post kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season appeared first on European Gaming Industry News.
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