partnerships
Thunderkick commits to expansion in Italy with CasinoMania partnership
Provider targeting commercial opportunities in Italian slots market
Independent slots studio Thunderkick has partnered with leading operator CasinoMania, making the developer’s games accessible to a new audience as it focuses on enhancing its presence in Italy.
CasinoMania – an operator under parent company Cristaltec Group – is a prominent brand in the country that offers sports betting and a full suite of online casino products, including Live Casino titles, table and card games, and slots from the industry’s most popular providers.
The symbiotic relationship will see the game creator’s exciting and innovative portfolio integrated into CasinoMania’s platform, driving customer engagement for the partner and increasing Thunderkick’s player base in the jurisdiction.
The collaboration marks the latest milestone in Thunderkick’s global growth plans which sees it turn its attention back to Europe following the recent launch in Canada’s regulated Ontario market.
Following a successful opening six months in 2024, the Stockholm-based studio has outlined a desire to amplify its presence in key strategic countries on its home continent, which includes targeting Italy, where the provider hopes to increase its market share to unlock a new collection of players.
Among the games which will become available to CasinoMania players are the recent releases Midas Golden Touch 2, King of the Party, and Sword of Arthur, as well as fan-favourites Xterminate and Hot Potato!
Andrea Brioschi, Key Account Manager at Thunderkick, said: “While there has been a lot of focus on the Ontario and US sweepstake launches, Thunderkick remains committed to fortifying its brand on the European iGaming scene.
“CasinoMania is a respected operator in Italy that has cultivated a catalogue of entertaining games from industry leaders. We are sure the addition of Thunderkick’s unique, cutting-edge titles will only strengthen this offering further.”
Calvi Lorenzo, Member of the Board of Directors at Cristaltec, added: “We are excited to announce the new partnership with Thunderkick, which will allow us to expand our offering of high-quality games in CasinoMania’s online casino, part of the Cristaltec Group.
“This partnership will enable us to provide our customers with a wide selection of excellent games, demonstrating our continuous commitment to exceeding expectations in the iGaming sector.”
The post Thunderkick commits to expansion in Italy with CasinoMania partnership appeared first on European Gaming Industry News.
Scientific Games signed a new technology contract with the North Dakota Lottery to implement the company’s most advanced omnichannel system solutions. The Lottery selected Scientific Games’ integrated solution to power retail and digital sales following a competitive process, awarding the global lottery company a new six-year contract with a two-year extension option. As the industry’s fastest-growing systems provider, Scientific Games has successfully executed nearly 40 lottery systems implementations and conversions since 2016.
Built upon key components of Scientific Games’ Momentum ecosystem, a new, advanced enterprise gaming system is at the core of the tech solution developed for the North Dakota Lottery. The integrated ecosystem features the AEGIS central gaming system, a premiere digital platform offering a single integrated solution for iLottery and Loyalty, and innovative retail technology, including award-winning self-service terminals.
The company’s industry-leading player account management solution, SG PAM, a high-performance customer relationship management solution, superior bonusing engine and upgraded achievement-based rewards program, will continue to drive North Dakota player engagement with a completely new user experience (web and mobile).
Lance Gaebe, Director of the North Dakota Lottery, said: “Our goal was to modernize our technology so that our players can enjoy fluid experiences between retail and digital. We also wanted to work with the tech partner that gave us the best technical solution for the North Dakota Lottery to responsibly grow sales and contributions to our state programs in the coming years.”
The new contract is the third time North Dakota has chosen Scientific Games as its system vendor, highlighted by 33% sales growth in the past 10 years. iLottery sales increased 36% from fiscal year 2022 to 2023.
Scientific Games began a 20-year technology partnership with the North Dakota Lottery when its first Powerball tickets were sold in 2004, launched its iLottery program in 2014 and mobile app in 2018. The company currently provides the Lottery with an online/mobile Pick & Click draw game purchase program, as well as a Players Club where members earn points and redeem rewards through a Points for Prizes online store and Points for Drawings program.
John Schulz, President, Americas & Global Instant Products, said: “We’ve been there since the beginning with the North Dakota Lottery, and our technology has served the Lottery very well over the past two decades. Our teams have worked hard to build a strong partnership through service excellence, and they deeply understand the North Dakota Lottery’s unique business. Now, we’re taking that partnership to the next level with our Momentum ecosystem.”
Betfair will be back at Cheltenham racecourse as a sponsor for two days of top class horse racing in the New Year.
Punters can enjoy a thrilling line-up of Betfair-sponsored races at Cheltenham’s New Year’s Day meeting and Festival Trials Day on 25 January.
On New Year’s Day, Betfair will partner with Cheltenham for The Betfair Handicap Steeple Chase (Class 2), The Betfair Exchange Handicap Chase (Class 1) (Premier Handicap) and The best odds on the Betfair Exchange Handicap Hurdle Race (Class 2).
On Saturday 25 January, for Festival Trials Day, Betfair will sponsor The Betfair Exchange Handicap Steeple Chase (Class 1) (Premier Handicap) and The Betfair Cotswold Steeple Chase (Class 1) (Grade 2).
The latter race is the feature race of Festival Trials Day. It boasts a rich history, producing fantastic renewals over the years with strong winners such as Neptune Collonges, Frodon, and 2024 winner Capodanno for the Willie Mullins team.
Both meetings will be fascinating in their own right but they will also set the stage for the drama and excitement of the 2025 Cheltenham Festival.
Richard Hayward, Managing Director Betfair, said: “It’s great to see Betfair back sponsoring at the Home of Jump Racing. This sponsorship is part of our ongoing commitment to supporting the racing industry and adding these races to our existing portfolio helps us create a well-defined sponsorship story throughout the National Hunt season. Starting with the G1 Betfair Chase in November, we now have major racedays every month up to the Festival in March.”
Dan Glavin, Bookmaker Partnerships Manager for The Jockey Club, said: “It’s fantastic to have Betfair back at Cheltenham as the sponsor of these two racedays. Flutter has an ongoing commitment to racing and we’re delighted that they have continued to show their support with these popular fixtures.”
The post Betfair to Sponsor New Year’s Day and Festival Trials Day at Cheltenham appeared first on European Gaming Industry News.
Playtech has announced the launch of Live Casino under its agreement with Veikkaus, the Finnish state-owned and monopoly operator.
Building upon their successful existing relationship, which encompasses online casino, online poker, retail VLT machines and a casino management system, Playtech was selected as Veikkaus’ first Live casino supplier, following a rigorous public procurement process.
Playtech and Veikkaus have now completed the integration and regulatory approval process of Playtech’s Live games, and following a successful launch, a first range of games are now available to Veikkaus’ players – with many more to be launched in the following months.
Playtech Live games include popular network games such as Mega Fire Blaze Roulette and game shows like Adventures Beyond Wonderland, Spin a Win, The Greatest Cards Show, as well as exclusive Blackjack and Roulette tables from a newly designed and Veikkaus branded studio. This modern studio features Finnish-speaking dealers who are representing Veikkaus brand values to their players, offering an authentic and engaging gaming experience.
Fredrik Sylvander, Commercial Director at Playtech, said: “We are thrilled to have completed the launch with Veikkaus, marking a significant milestone in our successful partnership. We take pride in supporting Veikkaus in delivering a premium live gaming experience through our state-of-the-art studio and exclusive game offerings. Leveraging our expertise and market knowledge, we have crafted a tailored Live offering that meets the needs of the Finnish market and provides an unparalleled gaming experience for Veikkaus’ customers. We are excited to have started this new chapter and to continue supporting Veikkaus in achieving their vision in Live casino.”
The post Playtech launches Live Casino with Veikkaus in Finland appeared first on European Gaming Industry News.
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