Africa
SportyBet Becomes “Official Betting Partner” of LALIGA in Africa

SportyBet and LALIGA announced a landmark multi-year partnership by which SportyBet becomes the new “Official Betting Partner” of LALIGA across Africa. Effective this season, this groundbreaking agreement firmly establishes SportyBet as the leading sports betting platform in the region, marking a new chapter in its mission to deliver world-class football content to fans across the continent.
The partnership will kick off with an unforgettable launch event in Africa featuring one of LALIGA’s most iconic ambassadors—a football legend recognised worldwide. This spectacular event will set the stage for a collaboration that promises to revolutionise the betting landscape for millions of fans in the continent.
Among the most prominent LALIGA ambassadors are legends like Malian star Frédéric Kanouté, David Villa, Luis Figo, Samuel Eto’o, Carles Puyol and Iker Casillas, among others.
SportyBet will take LALIGA betting experiences to new heights, introducing cutting-edge features that are unique in the sports betting world. Fans can look forward to innovative, first-of-their-kind betting options that will redefine their interaction with the game, offering unprecedented engagement and excitement.
As part of this partnership, SportyBet will gain prominent exposure during LALIGA match broadcasts, with advertising billboards and cam carpets displaying the SportyBet brand around the stadiums. This presence will be especially noticeable during matches where Real Madrid, Barcelona and Atlético Madrid play as the visiting team, marking a major leap forward for the SportyBet brand in the world of football.
Additionally, SportyBet will provide exclusive access to LALIGA content, offering fans richer, more immersive ways to experience the league through its platform and social media channels. With enhanced, dynamic features, users will feel closer to the action than ever before.
Moreover, SportyBet’s users will have the opportunity to participate in extraordinary, once-in-a-lifetime experiences. These unique opportunities may include VIP stadium tours, watching player warm-ups from the sidelines, taking photos with football idols, or even stepping onto the pitch to take a penalty after a match.
The partnership will also see SportyBet and LALIGA collaborate on a range of promotional activities across multiple African territories, further cementing SportyBet’s influence in the region.
SportyBet has been the most visited betting platform in the world in recent months, a testament to its cutting-edge technology, unparalleled market odds, and the security and speed of its payments. This partnership with LALIGA not only reinforces SportyBet’s global reach but also highlights its commitment to offering fans the ultimate sports betting experience.
Elías Gallego, VP of Media, Marketing, and Business Development at SportyBet, said: “This partnership represents a powerful alignment between SportyBet’s leadership in the African market and LALIGA’s immense potential to grow its footprint across the continent. By leveraging our deep understanding of the African audience, we’re confident that together we can elevate the fan experience, fuel the passion for football, and drive unprecedented growth for LALIGA and SportyBet in this vibrant region.”
Jorge de la Vega, Executive General Manager of LALIGA, said: “Partnering with SportyBet is an exciting milestone for LALIGA as we continue to expand our global footprint, particularly in Africa. This collaboration not only brings LALIGA closer to millions of passionate football fans across the continent but also underscores our commitment to delivering world-class football experiences to diverse audiences. Together with SportyBet, we aim to create new opportunities for engagement, inspire the next generation of football enthusiasts, and celebrate the shared love of the beautiful game.”
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Africa
QTech Games wins Leader in Online Casino at the 2025 SBEA+ Eventus Awards

Emerging-markets gaming aggregator scoops prestigious prize at key East African summit in Tanzania
QTech Games, the leading game aggregator for all emerging markets, has won the Leader in Online Casino award for 2025 at the annual Sports Betting East Africa (SBEA+) Summit in Dar es Salaam, Tanzania, fending off strong competition from other leading lights, such as Pragmatic Play, SA Gaming and DST Gaming.
This sought-after award is perennially given to the best all-round online casino platform provider in the African space, one that has tailored innovative solutions for the East African igaming industry over the past 12 months and excelled in user engagement and sustained growth.
These SBEA+ Eventus Awards always recognise excellence and advancements in the East African igaming and sports betting sector. And this year was no different, celebrating a plethora of pioneers from outstanding operators, through progressive technological innovators and regulatory leaders, and on to distributors with the requisite scope and localised expertise to reliably ensure the provision of the most engaging and varied content for the planet’s second-most populous continent.
QTech Games’ CEO, Philip Doftvik, said: “We’re thrilled to have walked off with another notable award for the best overall digital casino provision in East Africa. Being shortlisted in such good company was already a result, but victory provides the real validation, particularly after running a great campaign at recent Eventus events in Africa.
“This win is testimony to our diligent team at QTech, and to the constantly growing group of innovative suppliers that our offering represents. It’s a truly collaborative effort. We’ve made our name as the go-to aggregator for emerging markets and we remain committed to rolling out high-quality content that drives revenue for our worldwide partners across Africa and beyond.”
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Africa
Cross Switch Bolsters African Footprint with Strategic Partnership with Pesawise

Cross Switch, a provider of class-leading payment solutions, has strengthened its African presence by officially launching services in Kenya and partnering with licensed local payment provider Pesawise.
This collaboration makes the most of Pesawise’s solid regulatory standing and trusted reputation, allowing Cross Switch to establish it’s footprint and, together with Pesawise, immediately deliver robust payment solutions to businesses, merchants and charitable organisations throughout Kenya.
Cross Switch brings to the partnership a highly scalable global payments infrastructure, allowing merchants simple and frictionless acceptance across multiple payment channels, including Visa, Mastercard, AmEx, mobile money and bank platforms.
Through Cross Switch’s unified platform, businesses can now take advantage of simplified payment processing, significantly reduced costs and faster transaction settlements.
The Cross Switch solution is tailored to support businesses of every shape and size, driving financial inclusion while at the same time empowering social impact organisations.
Numerous merchants across multiple sectors, including hospitality, e-commerce and delivery services and crypto (in approved markets) are already using Cross Switch’s innovative solutions on the African Continent and across Latin America. The confidence the Kenyan market has already shown in Cross Switch has already shown immediate effect in Kenya with the with Pesawise partnership.
Cross Switch has a powerful track record of success, and it relies on Pesawise, a nimble locally licensed payment provider with a young and dynamic management team, to contribute meaningfully to Cross Switch’s growth ambitions and customer-focused philosophy.
Cross Switch CEO Tim Davis said: “During the establishment phase of this partnership it is refreshing to see a shared common set of values with Pesawise, to provide our customers with best-in-class service levels and straightforward solutions. And a common mission to democratize technology and drive social impact across Africa. With their exceptional team and proven ability to provide relevant value-added services, we believe Pesawise will excel in the fast-moving fintech space.”
Pesawise, a fully regulated and authorised Payment Service Provider, is in good standing with the Central Bank of Kenya, ensuring rigorous compliance and secure handling of merchant funds in trusted Tier-1 banks.
Jamal Khan, CEO of Pesawise, said: “We’re thrilled to take this next step in our journey with Cross Switch as our technology partner. Their deep knowledge and robust technology solutions will enable us to provide innovative solutions tailored to the needs of emerging markets. Together, we aim to strengthen the digital payments ecosystem in Kenya. We’ve already secured key wins together—including supporting merchants like Glovo Kenya—through a combination of Cross Switch’s expertise and our dedicated local team.”
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Africa
Expanse Studios (GMGI) Partners with Bitville Gaming to Expand B2B Distribution Across Africa

This collaboration will extend the reach of Expanse Studios’ proprietary content portfolio across Bitville’s network of licensed online and retail operators throughout Africa and other emerging markets.
Bitville Gaming, known for its versatile aggregation solutions across online, retail, and POS channels, offers a strategic entry point for Expanse Studios into African and regional markets. This marks another step in GMGI’s ongoing global expansion, following its recent integrations in Europe, the U.S. sweepstakes space, and Latin America.
“We’re very pleased to align with Bitville Gaming, a proven B2B provider with strong market access in South Africa and beyond. Their focus on lottery, betting, and platform integrations makes them a natural fit for our customizable portfolio, which includes not only slots but also table games, scratch games, number and card-based games tailored to different market needs,” said Damjan Stamenkovic, CEO of Expanse Studios“With this agreement, we are advancing our strategy of increasing content distribution efficiency while broadening our international footprint.”[Bitville Statement]
This partnership will include the distribution of Expanse’s 55+ proprietary games—spanning crash titles, slots, and table games—through Bitville’s aggregation infrastructure. The collaboration is expected to improve content access for regulated operators seeking fresh, mobile-first, and player-driven experiences.
The post Expanse Studios (GMGI) Partners with Bitville Gaming to Expand B2B Distribution Across Africa appeared first on European Gaming Industry News.
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