Sporting Risk, the experts in Betting, Forecasting and Analytics in Sport, have struck a new content agreement with Amelco, a leading sports betting and platform provider.

This strategic partnership will deliver an even more advanced sports betting package to Amelco’s partners.

A tailored suite of services will amplify Amelco’s presence in key markets such as Europe, the UK, South Africa, and North America. Established as one of the world’s leading sportsbook and platform providers, Amelco is the partner of choice for the likes of Fanatics, Hard Rock Bet, Entain, BET99, and Flutter Entertainment.

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The package includes coverage of top-flight football leagues, offering 42 player markets, 16 team and 14 match markets, all combinable in a limitless number of precanned Betbuilders.

These can be price boosted and displayed with stats driven BetPrompts to provide the end customer with the rationale and context for the bet Sporting Risk manages every element from market creation to settlement, including lineup management and dynamic pricing adjustments.

Additionally, Amelco gains access to essential football competitions, including premier European domestic leagues, the Champions League, and the Europa League. Importantly, the partnership emphasises specialist content for top-tier leagues from Japan, the English Premier League, and South Africa’s Premier Division, along with the J1 League in Japan.

Amelco is leveraging Sporting Risk’s advanced User Interface (UI), which allows for immediate pricing changes and manipulation of the product. The trading tool provides the capability to apply custom rules to various market segments, categorised by leagues, bet types, teams, players, and specific props. These rules can be implemented both manually and through an API.

Sporting Risk guarantees a streamlined and flexible integration process for partners, reducing resource requirements and accelerating the timeline for going live.

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Andy Phillips, SportingRisk CCO, commented: “Our predictive modelling and sports analytics capability complement Amelco’s premiere sports betting offering perfectly. We specialise in delivering exceptional value and will be able to amplify Amelco’s expansion strategy in key regulated markets.”

Brandon Walker, Head of Business Development at Amelco added: “We’re delighted to be teaming up with Sporting Risk to boost our selection of player props and interval-based betting markets. Sporting Risk has developed some of the industry’s most sophisticated pricing models available – which we’re incredibly pleased to bring into our platform and trading solutions.”