Press Releases
UK gaming industry to launch new ‘boutique casino’ show in London in January 2025
As part of a three year expansion plan into the gaming and emerging entertainment sectors, EAG Expo, owned by UK trade association Bacta, will be launching a new casino show in London dedicated to land based operations.
EAG Expo Europe will be launching a new specialised ‘boutique show’ for the casino and betting industry at its upcoming edition in London’s ExCeL Centre on January 14-16 2025. The Capital Casino & Gaming Show (CC&GS) will run alongside EAG and forms part of the exhibition organiser’s expansion drive into the wider land based entertainment and leisure sector in both the UK and Europe.
The development programme was approved earlier this year by EAG owners Bacta – the UK’s amusements and gaming trade association. In addition to investment in a new arena for the core casino and betting machine manufacturers, the new London casino show will also focus on the growing market of smaller dedicated service and supply companies concentrated in the land based sector. During the exhibition, CC&GS will be hosting a series of seminars and workshops dedicated to the needs of land based casino and betting businesses.
And for the Capital Casino & Gaming Show, there is also the added historic dimension. The UK industry has universally backed the launch of a smaller, more intimate, boutique-style exhibition to maintain the important tradition of a casino trading forum in London for the land based international market, which has dated back to the late 1980s.
Martin Burlin, Chairman of EAG, said: “These are interesting and exciting times for the broader land-based amusements, gaming and gambling sector. With new legislation on the horizon here in the UK, it is likely that many of the innovations that are driving change in Britain will work their way into the international marketplace. And with new social responsibility measures featuring more prominently on production schedules, including age verification and cashless systems, both EAG and the new CC&GS in London provide the perfect shows to see this technology in action – and in an atmosphere that lends itself to more detailed conversations and engagement.”
The focus on land based gaming provides an important USP for the Capital Casino & Gaming Show. Nick Harding, former Bacta president and ex-CEO of the national AGC operator Praesepe, is the ‘international ambassador’ of the newly launched London casino show. He believes it will provide a vital addition to the international casino and betting sector’s calendar of events. “London has been the central force for the global casino sector for a period spanning five decades or so – it has been the capital of land based gaming products and innovations for all that time. With the evolution of the global industry, particularly into the online arena, there is a growing call, and need, for a sustained, more dedicated focus on land based operations,” Harding said.
The ‘boutique’ style casino is exactly how Harding sees the new London casino show evolving. “This isn’t a show honed on numbers, it’s shaped by quality products, quality time and quality engagement. The land based sector needs a dedicated forum, where the largest and smaller-styled influencers can connect in an environment which is set at their pace.”
He added: “In the States, particularly Las Vegas and the tribal casino sector, in Asia, Australia, and in heartland Europe, land based gaming is alive and kicking – but with very unique technological innovations and regulatory requirements. The UK has been the home of that land-based focus for nearly half a century, and we want London to continue to play an influential part in building business for the land-based industry across the globe. That’s the vision for our London casino show, and it’s an investment the entire UK industry is keen to make.”
The Capital Casino & Gaming Show will launch at London’s ExCeL Centre on 14-16 January 2025.
The post UK gaming industry to launch new ‘boutique casino’ show in London in January 2025 appeared first on European Gaming Industry News.
Leading sportsbook provider grows US sports offering with addition of in-play Bet Builders and expanded prop betting
Altenar has expanded its portfolio of US sports by adding more Major League Baseball (MLB) content for the 2025 season.
As part of the enhancement, Altenar has added in-play Bet Builders to allow live betting during MLB games, offering operators the chance to benefit from a surge in the bet type’s popularity. There is also an expanded range of prop betting available on both pre-match and live games, with a vast range of odds now offered on player, team and game props.
Altenar already offers fast markets and micro-betting options, along with same-game parlays, player specials and pitcher lines for the popular league.
An official distributor of MLB data since 2019, Swish Analytics delivers rich, reliable and fast information that enables the development of highly engaging user markets, which are now available to Altenar’s operator partners.
These additions reinforce Altenar’s commitment to delivering relevant and tailored content for US-facing partners, while continually striving for excellence as a sportsbook provider.
Antonis Karakousis, Director of Operations at Altenar, said: “Altenar is driving innovation in US sports by pushing the boundaries of what is possible with our offering. We will continue to grow our presence in this vertical and ensure that our full suite of pre-match, in-play, and at-bat betting products defines the next generation of engagement for our operators’ MLB fans.
“In addition to the above, the development of our MLB Live Bet Builder is another strong statement that reflects our commitment to listening to users’ needs. Enhancing the Bet Builder experience remains a key focus and a central part of our product strategy.”
Altenar will showcase its enhanced terminal at SBC Summit Americas 2025 from May 13–15. Attendees can visit the stand or book a demo to explore the terminal’s new capabilities first-hand here.
The post Altenar extends Major League Baseball coverage appeared first on Gaming and Gambling Industry in the Americas.
Playzia, a rapidly growing force in the iGaming industry, is excited to announce a strategic partnership with Novibet, a leading international operator. This collaboration significantly extends Playzia’s footprint in the regulated Greek market and other key regions where Novibet operates.
The expansion marks another milestone in Playzia’s commitment to regulated markets, as it continues to broaden its reach while reinforcing its position as an innovator in the iGaming sector.
As part of this agreement, Novibet players will now have access to Playzia’s extensive and engaging catalog of in-house developed games. The lineup includes fan-favorites such as Billionaire Rhino and Cosmos Cash, as well as recent top-performing releases Medusa Mystic Reels Megaways™, Zeus’s Thunderstrike, and T-Rex Treasure Hunt Megaways™. With focus on innovation, Playzia continues to introduce groundbreaking game mechanics such as Hold and Win & Hold and Win Jackpot, Retrigger & Stacked Wilds in Free Spins, Bonus Hold and Win, Persistent Collection & 50 Symbols, and its highly anticipated Love Island content.
Vlad Modorcea, CPO at Playzia, shared his thoughts on the partnership: “Teaming up with Novibet is a significant milestone for Playzia as we continue to grow our presence in regulated markets. Novibet has a stellar reputation for delivering top-tier gaming experiences, making them an ideal partner for us. We are eager to see players engaging with our games and experiencing the unique entertainment Playzia brings to the table.”
Foteini Matthaiou, Casino Product & CRM Director at Novibet commented: “At Novibet, we are committed to elevating the player experience through strategic alliances. Welcoming Playzia’s dynamic game portfolio is a natural next step in delivering innovative, high-quality content that resonates with our players in Greece and beyond.”
This latest agreement further strengthens Playzia’s standing as a premier game supplier, offering a diverse mix of game formats, including crash, table, instant, and probability-based games. With an exciting roadmap ahead, players can look forward to innovative features, engaging gameplay, and thrilling jackpot opportunities.
The announcement follows Playzia’s recent nomination in two key categories at the prestigious EGR B2B Awards 2025: Slot Supplier (Under 5 Years) and Software Rising Star, further underscoring the company’s momentum and industry recognition.
Playzia is also making waves in the branded content space. The company has secured an exclusive content partnership with ITV, the UK’s leading commercial broadcaster, to develop online games inspired by the global phenomenon Love Island. This upcoming series will blend the excitement of reality TV with Playzia’s signature gaming innovations.
The post Playzia Strengthens Presence in Regulated Markets Through Strategic Partnership with Novibet appeared first on European Gaming Industry News.
Relax Gaming, the iGaming aggregator and supplier of award-winning content, has raised the temperature of its record-breaking Dream Drop Jackpot by introducing Daily Jackpots across the entire network.
The latest evolution of the red-hot jackpot product will see players benefit from three guaranteed Daily Jackpots every day, adding a fresh layer of excitement and more frequent must-drop moments.
Alongside this, the Mega Jackpot has been fine-tuned with an adjusted must-drop value, delivering a smoother, more engaging jackpot experience.
This network-wide update applies to all Dream Drop titles, including the highly anticipated release of Bonsai Dragon Blitz Dream Drop, which arrives on 21st May 2025.
Launched in 2022, the Dream Drop Jackpot has already created millions of euros in prizes across more than 20 lucky Mega Jackpot winners. Today’s update marks the next stage in its evolution, offering players the same beloved product with a hotter-than-ever format.
Alastair Smith, Jackpot Business Owner at Relax Gaming, said: “We’ve listened to player and partner feedback and turned up the heat with a new twist on Dream Drop. The introduction of Daily Jackpots ensures excitement at all hours of the day and builds on what makes Dream Drop the most thrilling jackpot experience on the market.”
Martin Stålros, CEO at Relax Gaming, added: “Dream Drop has revolutionised jackpots since day one, and we’re not slowing down. With Daily Jackpots added into the mix, we’re delivering more value, more often, while continuing to lead the way in jackpot innovation. This is a natural next step for a product that’s all about pushing boundaries.”
The Dream Drop Jackpot is available across the Relax Gaming portfolio, with smash-hit titles such as Temple Tumble 2, Wild Chapo 2 Dream Drop, The Great Pigsby Dream Drop, and the upcoming Bonsai Dragon Blitz Dream Drop all boasting access to its six-tiered prize pool.
The post Relax Gaming adds fast-paced Daily Jackpots to its Dream Drop network appeared first on European Gaming Industry News.
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