partnerships
SIS enhances Live Racing with over 700 races from Malaysia
Supplier to provide fixed-odds betting opportunities with new content
SIS (Sports Information Services), the leading multi-content supplier of 24/7 live betting services, is to expand its racing offering by integrating premier horse races from Malaysia, with fixed-odds wagering available to complement the live content.
The deal, agreed with Singapore Pools who holds the international simulcast rights from Selangor and Perak Turf Clubs, provides SIS with an additional 738 races annually from Selangor and Perak. Group 1 contests include the Selangor Gold Cup and the Perak Coronation Cup, with the content serving as a key addition to the provider’s output.
The launch of top-class action from a highly regarded territory brings increased wagering opportunities for audiences all over the world, delivered by SIS as an end-to-end solution with data, live pictures and pricing.
Fixed-odds wagering will be available to bettors for all 738 contests which will be a huge boost to engagement. SIS’ Trading team are pricing the content in fixed-odds guided by local Tote odds which is a consistent process used by SIS traders in other countries across Asia and the US to generate robust fixed-odds pricing.
The introduction of fixed-odds wagering will maximise engagement and bring familiarity to bettors looking to engage with Malaysian racing, with the betting format already popular across many jurisdictions.
This agreement with Singapore Pools is the latest struck by SIS to increase its library of over 36,000 annual horse races. The supplier’s portfolio has recently been boosted with the addition of premium fixtures from Korea and Poland, along with a rights renewal to showcase premier racing from Spain.
Conall McSorley, Head of Racing at SIS, said: “The Asian market is very important to SIS, and horse racing from Malaysia has consistently delivered in quality. By enhancing our Live Racing portfolio with action from Selangor and Perak along with presenting fixed-odds wagering opportunities, we firmly believe the comprehensive offering will be positively received across the globe.”
Simon Leong, Chief Product Officer of Singapore Pools said: “We look forward to this partnership and bringing quality races from Malaysia to a wider audience. Together, we are delighted to enhance our cooperation with SIS to delivering top-quality international racing content and contributing to the growth of the sport.”
The post SIS enhances Live Racing with over 700 races from Malaysia appeared first on European Gaming Industry News.
Casino Portugal, one of the leading online gaming operators in the country, has announced the addition of MGA Games titles to its digital entertainment catalog. Thanks to this partnership, users can now enjoy some of the Spanish developer’s most successful releases, such as O Bandido Explosivo, O Gato Mago, Fortuna do Petróleo, Mar Dourado Megaways, Avalanche Selvagem, Minerais Mágicos, Carnaval de Lendas Míticas, and Giro Estelar, among others. This integration strengthens the casino’s content offering, which currently includes over 800 available games.
The arrival of MGA Games’ titles marks another step in Casino Portugal’s strategy to offer a diverse, safe, and high-quality gaming experience tailored to the tastes of the local audience. MGA Games, in turn, continues to expand its international presence with its innovative localized productions, which are already a benchmark in Spain, Europe, and Latin America. With a catalog of over 200 games and 20 years of industry experience, the company is recognized for its ability to adapt to each market.
“We are very pleased with the launch of our games at Casino Portugal, a leading company in the sector. This agreement allows us to bring our productions even closer to the Portuguese audience, a strategic market in our European expansion,” said Javier Lanfranchi, Commercial Director of MGA Games. “We will continue to invest in innovative and localized content that connects with players in each country.”
The post MGA Games’ Iconic Slot Catalogue Now Live on Casino Portugal! appeared first on European Gaming Industry News.
Max Level will work closely with Riot’s India and South Asia teams to amplify brand campaigns, regional esports initiatives, product updates, and community-first storytelling in India, Bangladesh, Nepal, and other South Asian markets. The collaboration aims to build authentic, culturally resonant narratives that reflect Riot’s mission as a player-focused organisation.
The win follows a competitive multi-agency pitch process that saw Max Level selected from among several top PR agencies. The decision was based on Max Level’s deep understanding of the gaming and esports audience, its creative-first approach, and its proven ability to drive conversation and cultural relevance.
Siddharth Nayyar, Co-founder and Chief Executive Officer at Max Level, said, “Winning the PR mandate for Riot Games is a defining moment for us. Riot has not only shaped the modern multiplayer era but also built global communities around player-first values. We’re thrilled to help expand that legacy in India and South Asia, a region that’s growing and evolving at a breakneck pace.”
Max Level’s mandate includes ongoing campaign support for key products and IPs, regional amplification of Riot’s global esports events, as well as strategic counsel on community engagement and creator collaborations. The agency’s track record with brands like NODWIN Gaming, SuperGaming, CyberPowerPC India, KRAFTON, ESL FACEIT Group among others makes it uniquely positioned to drive culturally relevant PR in gaming and esports.
According to the Lumikai State of India Gaming Report 2024, India’s gaming market reached $3.1 billion in FY23, with projections to hit $7.5 billion by FY28, fueled by a base of over 568 million gamers, nearly half of whom are paying users. The report also highlights how India is now the largest consumer of mobile games globally, creating an immense opportunity for publishers like Riot to scale their reach and community.
The post Max Level Wins PR Mandate for Riot Games in India and South Asia appeared first on European Gaming Industry News.
partnerships
kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season
kwiff, the super-charged sports betting service, has been unveiled as the official betting partner and Back of Shirt Sponsor of Motherwell FC ahead of the 2025/26 Scottish Premiership season in a 2-year agreement at least.
This is kwiff’s debut football partnership in Scotland, and signifies a big step forward as the brand continues to amplify its UK presence. As part of the agreement, kwiff’s branding will feature on the back of the club’s home and away kits, along the bottom.
Garry McGibbon, Director of Spryme Limited, commented: “We’re very pleased to join forces with Motherwell FC, a club with a proud history and passionate fans. Working with Motherwell gives us the perfect chance to introduce our brand to Scottish supporters – and we’re looking forward to getting behind Motherwell in the upcoming campaign.”
Suzanne Reid, Commercial Director at Motherwell FC, said: “Welcoming kwiff as our Official Betting Partner and Back of Shirt Sponsor for the 2025/26 season is the perfect way to kick-start our campaign. It’s great to have kwiff behind us for the season ahead.”
The post kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season appeared first on European Gaming Industry News.
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