Incentive Games, leading B2B gamification provider, today announced that they are increasing their strategic investment in HotTakes, a North American Free-to-Play affiliate app.

HotTakes has taken Ontario by storm and is poised to revolutionise B2C customer acquisition with its innovative format. Players can win valuable prizes with no betting or deposits involved. Through gamification and simplification, HotTakes has built a ‘free trial’ environment where newcomers can experience the thrill of sports betting without the financial risk.

Since its inception in 2022, HotTakes has secured partnerships with some of the biggest operators in North America, including bet365, PointsBet, BetMGM and Caesars. Incentive Games recognises HotTakes as the future of B2C engagement, and the company is set to expand into the broader US market throughout 2024.

John Gordon, CEO of Incentive Games, has been a key advisor to the HotTakes team, providing valuable insights on product development and business direction.

Advertisement

John said, “This is one of our most important strategic investments to date. I believe HotTakes has what it takes to crack the code on a longstanding problem in the US market: acquiring online betting customers at a cost that is lower than their customer lifetime value.” He continued, “When I first met the founders, some of them were still in university – as a Scot, I refuse to call it college – and they were already profitable. The team is full of bright young minds who are making waves in the industry. I see them as some of my many (acknowledged) children and supporting the company throughout their success is incredibly rewarding!”

Tyler Amirault, CEO of HotTakes, said, “The synergy between HotTakes and Incentive Games is truly exceptional. As we strive to become North America’s ultimate B2C free-to-play platform, partnering with the industry’s leading B2B provider is a game-changer. John and Incentive Games’ expertise in balancing engagement with simplicity and intuitiveness will be instrumental as we expand across the US market. Together, we’re transforming customer acquisition from an ad-heavy approach to an educational and rewarding journey for sports fans.”

FeedConstruct is thrilled to introduce its Live Sports Data SaaS – a comprehensive software that allows users to effectively collect, manage, and utilize sports data, thus improving their operational efficiency.

The software is equipped with tools that significantly enhance the integrity and accuracy of the sports data collected across 18 sports. This includes a data collection tool optimized for Android devices, ensuring the efficient capture of diverse sports data. Seamless API access enables smooth data integration without the need for manual input. Our content management tool allows you to create and edit matches and assign scouts. Additionally, we provide real-time monitoring to ensure data accuracy, along with a dedicated marketplace that allows partners to buy and utilize data.

To facilitate and simplify operations, we also offer additional Scouting Operation Services such as the provision of experienced scouts, recruitment and training services to ensure a skilled workforce and quality monitoring to uphold the standards of match coverage. Other than that, our content management service enables partners to seamlessly create and edit match details, ensuring timely and accurate data provision.

Advertisement

By introducing this software to the global sports and iGaming markets, FeedConstruct aims to empower its Live Sports Data SaaS partners. The software not only allows them to independently collect and distribute data but also saves significant time, money and other resources.

• Acquisition of PickGuru creates a new division, Dizplai Gaming
• New division to strengthen Dizplai’s end-to-end offering with new level of services to Dizplai clients

Dizplai, a leading media experience company, trusted by global sports rights holders, brands, betting companies and broadcasters to transform passive audiences into engaged communities, has today announced the 100% acquisition of PickGuru, the most customer-centric, free to play, gaming platform on the market.

PickGuru provides smart solutions that drive audience and commercial objectives for today’s multi-channel bookmakers, publishers and rights holders. PickGuru’s solutions enable partners to quickly and easily create predictor and fantasy games for their platforms, and drive both deeper engagement and commercialisation opportunities.

The acquisition brings together two innovators in the fan engagement space, creating the new division, Dizplai Gaming. This division will expand Dizplai’s end-to-end offering and drive even greater experiences for fans across both first and second screens.

“We fundamentally believe that when audiences are compelled, through a gamified approach, to interact, it makes content more engaging, more commercially valuable, and enables it to grow and, ultimately, retain audiences,” said Ed Abis, CEO Dizplai. “The acquisition of Pickguru as a business, and the team of people who will join Dizplai, will enable us to supercharge that approach, offering a whole different level of services to our clients, thus driving our overarching strategy.”

Advertisement

Paul Watkins, PickGuru: “Dizplai and Pickguru have a collective vision, and this acquisition enables us to accelerate product developments that enables us to build on the Dizplai mantra of “Gamifying the Game”. Fans want to be part of the action and love predicting outcomes, collectively we can deliver on this. Watch this space!”

Paul Cobley, PickGuru: “The Pickguru platform was built on the principle of flexibility. We are committed to enabling our partners to quickly and easily create gamified experiences for their platforms that drive both deeper engagement and commercialisation opportunities. This is an extremely exciting time for us.”

Following the acquisition of PickGuru, Dizplai announced two new senior roles, in line with the growth of the business, with Paul Watkins as Chief Financial Officer and Paul Cobley as Director of Gaming.

Increasingly considered as the ultimate fan solution for live sports owners and creators, Dizplai fuses tech, creative and content experiences to create engaged communities for sports brands and organisations. Every day, millions of sports fans tune in to live broadcasts, which have been enhanced using the Dizplai platform, from companies as diverse as Sky Sports, TNT Sports, Manchester City, Liverpool FC, SuperTri, William Hill and The United Stand.

2024 has been a big year for Dizplai:

Advertisement

• Launched Dizplai Creative, a new creative agency focused on driving greater audience engagement and brand value through content innovation and technology
• Announced by Comcast as one of the ten startups chosen for the 2024 Comcast NBCUniversal SportsTech Accelerator program, powered by Boomtown.
• Winner of the Best Technology for Match Day Operations and Experience award at the 2024 Sports Technology Awards