A gathering for veterans and legends in iGaming

On Tuesday, July 1st (8PM–1AM), London’s most exclusive nightclub, The BOX Soho opens its doors for a night of next-level entertainment, unbeatable networking, and that unmatched energy before day one of iGB L!VE.

LEGENDS by Fire & Ice will bring together iGaming’s veterans, legends, and superstars for an exclusive takeover of The BOX, including its brand-new Speakeasy. A mix of individual invitations and hosted tables will welcome guests to one of the world’s most infamous clubs.

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“Guests will revel in a once-in-a-lifetime experience with a total takeover of The BOX,” said Jodie Thind, co-organizer. “A limited number of table bookings are available for those looking to host clients, affiliates, partners, or friends. We’ll also be inviting a few hundred iGaming legends—trailblazers who have shaped the industry into what it is today.”

Lyceum Media is also providing a complimentary venue consultancy service and has put together a curated Venue Guide for companies attending London iGaming Week. Whether you’re organizing a private event, group dinner, or a high-energy DJ party, Lyceum can match you with the perfect venue for your gathering. fireandiceparty.com/venue-guide

🎟️LEGENDS Guest List and VIP Tables are limited, Secure your Spot:
📧 RSVP/Table Booking/Free Venue Consult/Info: [email protected]
🔗 fireandiceparty.com     LI Event Page           IG/LI:  @LYCEUMMEDIA

LEGENDS by Fire & Ice is held during iGB LIVE’s London iGaming Week , uniting the industry’s elite for an unforgettable night of high-energy networking inside one of the city’s most legendary venues.

The UK Gambling Commission (UKGC) has unveiled a new and improved Consumer Voice framework, marking a major step forward in how the regulator listens to and understands the experiences of people who gamble in Great Britain.

The new framework expands the Commission’s research capabilities by introducing four specialist research suppliers, each bringing unique expertise to the table. This shift allows the Commission to delve deeper into the views, motivations, and behaviours of gambling consumers – including those from underrepresented or harder-to-reach groups such as people gambling on specific gambling products, particular demographic groups and those experiencing negative consequences from their own or someone else’s gambling.

Under the new framework, the Consumer Voice programme will now be supported by:

Yonder Consulting – specialists in mixed methodology research

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The Behavioural Insights Team – experts in experimental and behavioural research

Humankind Research – qualitative experts with a focus on hard-to-reach audiences

Savanta – providers of fast-turnaround, cost-effective research.

Each supplier has signed a two-year contract, with the potential for extension until 2029.

“This new framework gives us greater agility and reach than ever before. With these four partners, we’re better equipped to commission high-quality research quickly and use a range of approaches to respond to emerging trends or risks as they develop. The Consumer Voice programme is central to our efforts to ensure our decisions are grounded in the lived experiences of all consumers and the evolving realities of gambling,” said the Gambling Commission’s Head of Research, Laura Carter.

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Consumer Voice complements the Commission’s nationally representative Gambling Survey for Great Britain (GSGB) by offering a flexible, targeted approach to gathering insight. It allows the Commission to conduct deep dives into specific issues, test new ideas and track consumer sentiment over time.

In 2024 alone, the programme engaged with over 10,000 gambling consumers. Previous studies have tackled issues like financial risk checks, bonus incentives and gambling during the cost-of-living crisis.

Joe Wheeler, Associate Director of Yonder Consulting, said: “Over the past three years Yonder Consulting have partnered with the Gambling Commission in delivering mixed-methods research for the Consumer Voice Programme. We’ve supported on a wide range of impactful research programmes, covering elements of the consumer experience like trust in the industry, engagement with the unlicensed market, behaviours during key sporting events and the impact of marketing and bonus offers. We’re delighted to continue our ongoing partnership and to support the Commission in delivering against key policy evidence gaps.”

Eleanor Collerton, Senior Advisor of the Behaviour Insights Team (BIT), said: “We’re delighted to contribute to the Gambling Commission’s Consumer Voice programme. As a global research and innovation consultancy, BIT combines a deep understanding of human behaviour with evidence-led problem solving to improve people’s lives. We’re excited to contribute our expertise in experimental research to generate new insights, address key evidence gaps, and help ensure consumer voices shape meaningful and effective gambling policy, building on more than five years of work to reduce gambling harms in GB.”

Tom Silverman, Co-Founder of Humankind Research, said: “Humankind Research specialises in research with a positive impact, and much of our work is exploring lived experience of complex issues and under-served groups. So we are delighted to be chosen to be the Gambling Commission’s partner for ‘in-depth qualitative research’ within the Consumer Voice framework. It is a fantastic opportunity to work in close collaboration with the Commission to really understand the experiences and needs of people who are involved in or affected by gambling; using sensitive and inclusive research approaches to gain strategic insights that can help to guide policy and priorities.”

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