Max Level’s deep expertise in gaming and esports will enhance the industry standing of NODWIN Gaming and SuperGaming through innovative PR and communication strategies,

Max Level, India’s premier marketing and PR agency crafted by gamers for gamers, has secured the PR mandates of two of the nation’s leading gaming and esports companies, NODWIN Gaming and SuperGaming.

Established in 2014, NODWIN Gaming is a leading South Asian gaming and esports company and a key subsidiary of Nazara Technologies Ltd. The company has expanded its footprint across South Asia, Singapore, the Middle East, and Turkey, specializing in the development and monetization of gaming and esports intellectual properties such as leagues, tournaments, and reality shows.

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NODWIN Gaming has played a pivotal role in the evolution of esports into a mainstream phenomenon in India, pioneering the industry and engaging the youth demographic to spearhead the digital entertainment revolution.

Gautam Virk, Co-founder and CEO NODWIN Gaming said, “NODWIN Gaming has always strived to consistently innovate and push the boundaries in the esports, lifestyle and entertainment domains, and partnering with Max Level as our PR and communications partner aligns seamlessly with our overarching vision. Having worked closely on numerous projects in the past, we are confident that Max Level’s strategic approach and deep understanding of the gaming and esports industry will significantly bolster our brand presence.

This partnership will enable us to achieve brand advocacy among a diverse audience of esports enthusiasts, gamers and other industry stakeholders alike”

SuperGaming is a Series-A funded game developer, building India’s gaming revolution. Known for building popular titles including MaskGun, Battle Stars, they are currently building Indus, an Indo-futuristic Battle Royale, which is one of the most ambitious games from the country till date and has 11 million pre-registrations and counting.

“At SuperGaming, we are committed to revolutionizing the gaming industry in India and beyond, and working alongside Max Level as our official PR partner marks a step forward in our journey. Their deep-rooted understanding and extensive experience in the gaming and esports ecosystem makes them an ideal partner to elevate our brand presence and together, we aim to put India on the global gaming map,” commented Roby John, CEO and Co-founder at SuperGaming.

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Max Level is a holistic marketing and PR agency founded by gamers, specializing in comprehensive B2B services tailored for gaming and esports audiences. As the official PR and communication partner of NODWIN Gaming and SuperGaming, Max Level will leverage its expertise to curate innovative and impactful PR strategies that not only resonate with gaming audiences but also establish deeper engagement, and accelerate brand growth.

“We are thrilled to be named the official PR and communication partner of two prominent entities in the gaming and esports industry in India. We have built Max Level over a decade from the ground up with a deep understanding and passion for the gaming culture. We will extend this expertise to amplify the voices of these iconic brands. As a leading agency working with many top brands, our objective is to continue collaborating with more companies and organizations in India and globally to tell their stories and contribute to their overall growth,” said Siddharth Nayyar, Chief Revenue Officer at Max Level.

With the addition of NODWIN Gaming and SuperGaming to its diverse portfolio which includes esteemed brands such as KRAFTON, Saudi Esports Federation, ESL Faceit Group, ASUS ROG, Jio Games, TVS, HyperX and more, Max Level strengthens its foothold in the Indian gaming and esports industry.

The esports analytics service Esports Charts, in collaboration with betting brand GG.BET, widely known for its promotion of esports, has published extensive game and betting data for BLAST Premier: Spring Final 2024. The stats reveal how the players and teams performed, and provide insights into who viewers bet on the most.

The final stage of the BLAST Premier Spring Final 2024 Counter-Strike 2 tournament took place from 12 to 16 June. Over 18,000 spectators gathered at the OVO Arena Wembley in London for the tournament playoffs. It was the first time the UK had hosted a Counter-Strike event on such a scale for six years.

Esports Charts analyzed the event and published a series of reports with reviews of the teams’ and individual players’ greatest achievements in the tournament. Before it started, the analytics service published a retrospective review of the viewership of BLAST Premier Spring tournaments over previous years, statistics on the popularity of different team members among Twitch stream audiences, and exclusive data on which teams GG.BET users bet on to win in the tournament.

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After the tournament ended, Esports Charts shared its results. The collection of infographics included data on teams’ performances, such as the most spectacular comebacks and wins in rounds with the lowest budget for purchases. They also show betting statistics, such as which teams’ wins produced the most winnings. The final set of information shows how players performed and contains exclusive betting data on individual performances like total deaths and total kills.

GG.BET press office:

“The publication of insights into major CS2 tournaments is becoming a tradition. In March of this year, we shared insights into the first CS2 Major in history. Specialists from both GG.BET and Esports Charts dive deep into the tournaments, analyze a huge quantity of data, and therefore have the chance to monitor exciting esports community trends. We’ll also continue to share the insights we find in the future.

Analytics service Esports Charts is famous for its extensive analysis of esports streams. GG.BET is an international betting brand with a wealth of expertise in esports. Thanks to their joint collaboration, both companies have been able to provide information that the esports community wouldn’t normally consider.

The Esports World Cup Foundation (EWCF) and adidas, the leading global sports brands, announced a groundbreaking partnership that bridges the worlds of athletics and digital competition. As the official merchandise sponsor of the Esports World Cup, adidas will provide esports athletes with exclusive gear, supporting their pursuit of victory.

As the Esports World Cup unfolds, adidas will provide all athletes with premium kits. The partnership also extends to the event staff, with EWC crew, ushers, and access control personnel sporting co-branded adidas apparel.

“The Esports World Cup is proud to partner with adidas, a brand that embodies the spirit of competition and innovation” said Mohammed Al Nimer, Sales Director, Esports World Cup Foundation. “This partnership allows adidas to connect with a passionate and dedicated fanbase, presenting a unique opportunity to engage with the rapidly growing esports community. We look forward to co-creating innovative experiences that excite fans and elevate the esports landscape.”

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“Building on the success of our Gamers8 partnership, adidas is thrilled to join forces with the Esports World Cup, a global leader in esports and gaming,” said Bilal Fares, SVP & General Manager Middle East, North Africa, Ukraine, Central Asia, and The Caucasus, adidas. “Our return to Riyadh underscores our commitment to this dynamic community. This collaboration highlights adidas’ dedication to the Kingdom’s growing gaming scene and our ongoing exploration of sports and entertainment.”

Beginning July 3, the Esports World Cup will transform Riyadh into the epicenter of esports fandom and gaming culture. Located in Boulevard City, fans can watch their favorite athletes and clubs compete across 22 game championships for a share of more than $60 million in life-changing prize money — the largest prize pool in esports history. Across eight weeks, the Esports World Cup will also feature festival activities that include numerous gaming activations, community tournaments, pop culture celebrations, international experiences, and more.