Press Releases
World Pool returns to UK and Ireland with launch of £50,000 jockeys’ charity prize
World Pool, the largest globally commingled horse racing pools created and powered by the Hong Kong Jockey Club, will make its UK seasonal bow at Newmarket Racecourse on Saturday 4 May, where a brand new £50,000 initiative is being launched for jockeys.
For the first time the opening two Classics of the UK Flat season will both be World Pool events, with the QIPCO 1000 Guineas on Sunday 5 May becoming a new World Pool race this year and joining the 2000 Guineas run the day before.
Guineas weekend will also see the start of a new World Pool initiative, the World Pool UK & Ireland Jockeys’ Championship, where jockeys will compete to accumulate points across World Pool fixtures in the UK & Ireland.
For the winning jockey of every World Pool race in the UK and Ireland, points will be awarded based on the World Pool win dividend. The concept of this point system offers a level playing field for all jockeys, from leaders to rising stars, and their chances of winning are dictated by the public as reflected by their World Pool odds.
Beginning with the QIPCO 2000 Guineas, the competition will conclude on QIPCO British Champions Day at Ascot on 19 October, with the winner receiving £50,000 to be donated to a charity of their choice.
A further new addition to the World Pool calendar this year will be the Tattersalls Irish 1000 Guineas on Sunday 26 May. The Tattersalls Gold Cup, run on the same day, will also be a World Pool race for the first time, with prize money increased from €450,000 in 2023 to €500,000 this year.
Following the successful introduction of World Pool Moment of the Year in 2022 in Great Britain and Ireland, this will continue in 2024 covering all full World Pool meetings and will reward stable staff with cash prizes, as well as a VIP trip to Hong Kong for four people in 2025 to the overall winner.
One World Pool Moment of the Day will be selected at each full World Pool meeting with the winning groom receiving HK$40,000 (or equivalent – £4,000 in the UK and €4,000 in Ireland).
Michael Fitzsimons, Executive Director, Wagering Products of the Hong Kong Jockey Club, said: “It’s fantastic to be returning to the UK and Ireland with an extended World Pool fixture list this year now featuring the English and Irish 1000 Guineas, and we look forward to making these historic fillies’ Classics available to customers from around the world.
“In addition to the popular World Moment of the Day initiative, we’re excited to announce the new World Pool UK & Ireland Jockeys’ Championship, which will provide a different dimension and further competition to World Pool racedays right up until QIPCO British Champions Day in October.
“It’s a unique competition, with a jockey’s points being determined by World Pool win dividends, and a great initiative as there’s £50,000 up for grabs for the leading rider to donate to a charity of their choice. We are committed to giving money back to racing and good causes, and this seemed the perfect way to do that.”
Alex Frost, Chief Executive of the UK Tote Group, said: “It’s always an exciting time of year as the Flat season gets underway and we’re delighted that both the UK’s first Classics are World Pool events. City Of Troy has the potential to be a global superstar and we look forward to his seasonal reappearance being watched and bet on by 28 countries who play into the UK’s first World Pool event of 2024.
“Racing fans in the UK and Ireland will be able to access the huge global pools at tote.co.uk, on the Tote App and at racecourses which means excellent value is on offer, while the sport benefits from this increasingly important revenue stream.”
Martin Stevenson, Chief Executive Officer of Racecourse Media Group (RMG), which represents the media interests of The Jockey Club, Goodwood, and York Racecourses, said: “RMG looks forward to another exciting World Pool season in UK and Ireland, and will continue to work closely with the Hong Kong Jockey Club, UK Tote and our racecourses to grow both the sport’s revenues and global appeal.”
Amy Starkey, Managing Director, Jockey Club Racecourses, said: “We’re delighted to be partnering with the Hong Kong Jockey Club, and thank them for their support as we deliver three exciting World Pool days across the QIPCO Guineas Festival and the Betfred Derby Festival.
“For the first time in the UK, we have worked alongside World Pool to host a nine-race card on QIPCO 2000 Guineas Day. This will include the first Classic of the season, whilst we are also delighted to feature the following day’s three-year-old Classic Fillies’ race, the QIPCO 1000 Guineas, as a World Pool race for the first time.
“World Pool enables strong reinvestment back into British racing and working alongside them to secure these additional races is an important step as we continue to strengthen links with Hong Kong, engage more fans with British racing and strive to grow our sport.”
Brian Kavanagh, Chief Executive of the Curragh Racecourse, said: “We are delighted to extend our relationship with World Pool in 2024 with the Tattersalls Irish 1000 Guineas and the Tattersalls Gold Cup on 26 May and the Dubai Duty Free Irish Derby meeting on 30 June included in the programme.
“We had a very positive first experience with World Pool last year and look forward to building on it this year, bringing our racing to a wider audience. Irish horses have enjoyed great success internationally in recent years and we are delighted to be showcasing our best races through World Pool.
“Inclusion in World Pool has enabled us to increase prizemoney at the Curragh in 2024 and we look forward to developing this relationship further in the future.”
Upcoming UK and Irish World Pool events in first half of 2024:
May
Saturday 4: 2000 Guineas Day – Newmarket Racecourse (F)
Sunday 5: 1000 Guineas Day – Newmarket Racecourse (S)
Saturday 18: Lockinge Stakes Day – Newbury Racecourse (P)
Sunday 26: Irish 1000 Guineas Day – Curragh Racecourse (P)
June
Saturday 1: Derby Stakes Day – Epsom Racecourse (F)
Tuesday 18: Queen Anne Stakes Day – Ascot Racecourse (F)
Wednesday 19: Prince of Wales’s Stakes Day – Ascot Racecourse (F)
Thursday 20: Gold Cup Day – Ascot Racecourse (F)
Friday 21: Commonwealth Cup Day – Ascot Racecourse (F)
Saturday 22: Queen Elizabeth II Jubilee Stakes Day – Ascot Racecourse (F)
Sunday 30: Irish Derby Day – Curragh Racecourse (F)
*F: Full meeting – World Pool coverage on all races in the relevant meeting
P: Part meeting – World Pool coverage only on selected races in the relevant meeting
S: Single race – World Pool coverage only on this race in the relevant meeting
The post World Pool returns to UK and Ireland with launch of £50,000 jockeys’ charity prize appeared first on European Gaming Industry News.
The stand is designed to be more than just a place to visit — it’s a lively lounge where you can grab a drink, chat with the team, and explore real ways to scale your affiliate profits against the backdrop of a bus stop-style design.
N1 Puzzle Promo: Your road to the helicopter prize
N1 Partners is tying the Wealth Bus theme into its N1 PUZZLE Promo — the campaign that’s literally driving our partners toward a brand-new Robinson R22 Beta II helicopter.
Here’s how it works:
- 1 puzzle piece for every 10 FTDs from SEO traffic
- 1 puzzle piece for every 40 FTDs from PPC and ASO
- 1 puzzle piece for every 100 FTDs from FB and other channels (social media, SMS, Email, UAC, In-App)
The more puzzle pieces you collect, the closer you get to taking home the helicopter. And since London is one of the key stops on this journey, N1 Partners will showcase exactly how affiliate traffic can help drive progress toward the prize.
Of course, it’s not just about the final prize. N1 Partners is already running two mini-lotteries (April–July and Sept–Nov) packed with luxury prizes — and everyone wins something. Whether you’re driving PPC, SEO, or social traffic, you can turn volume and speed into puzzle pieces and prizes.
What’s on board at Booth J50
The stand will offer plenty of engaging activities for visitors:
- Bar — visitors can grab a drink and connect with the N1 Partners team.
- Puzzle Collection merch drop — every item gives you +1 puzzle piece in the promo. Plus, each merch owner enters a special giveaway: a custom hoodie, an iPhone 17 Pro Max, and a branded case.
- Plinko-style game — everyone wins! Grab a guaranteed prize right at the booth.
- Meet the N1 Partners team — the team will be on hand to answer questions and show how to boost your current promo results and earnings.
Why meet N1 Partners in London
N1 Partners has been driving affiliate success for over 7 years, with 12+ licensed casino and betting brands and top deals across Tier‑1 markets.
Here’s what the program offers:
- CPA up to €650
- RevShare up to 45% + NNCO
- Hybrid deals
- No shave, no delays, guaranteed payouts
At Booth J50, N1 Partners will be ready to talk about real business — no fluff. If you run SEO, PPC, FB, or any other traffic, we’ll show you how to turn it into bigger profits with our offers.
N1 Partners stands for reliability, honesty, and speed — and we’re always open to new partners who are ready to scale.
Let’s meet in London!
Attendees can visit N1 Partners at Booth J50 during iGB Live London on July 2–3.
Hop on the Wealth Bus, grab exclusive merch (get an extra Puzzle Piece with it) — and discover how to boost your affiliate marketing performance with N1 Partners.
The post Hop on the Wealth Bus: N1 Partners heading to iGB Live London 2025 appeared first on European Gaming Industry News.
The board is set. The stakes are high. And PlayAmo Partners is ready to make its move.
This July, PlayAmo Partners will step onto the global stage at iGB Live 2025, now hosted at London’s iconic ExCeL Centre. With 15,000+ industry leaders, innovators, and dealmakers in attendance, it’s the ultimate arena to showcase who plays to win — and how.
At Booth L20, PlayAmo unveils a chessboard-themed stand that’s more than a visual statement — it’s a mindset. In a world of flashy gimmicks and empty promises, PlayAmo is showing up with sharp strategy, high-stakes gameplay, and offers as tailored as a grandmaster’s next move.
The stand fuses luxury and logic, inviting visitors to experience the brand’s signature mix of elegance, excitement, and edge. And it’s not just for show — it’s interactive.
In partnership with Lucky Media, PlayAmo is co-hosting an on-site partner quest. The challenge? Outsmart the board. The reward? A shot at winning a Wimbledon ticket or a brand-new MacBook — because PlayAmo doesn’t believe in small prizes.
And beyond the games? Real talk. Smart deals. Big moves.
Visitors to Booth L20 will get exclusive face time with the team to:
- Unlock bespoke offers crafted for their traffic
- Discuss scalable strategies to grow revenue
- Explore PlayAmo’s unique product ecosystem
“This industry rewards brains over luck — and that’s exactly how we play. At iGB Live London, we’re doubling down on strategy, precision, and partnership. We’re here to connect with ambitious affiliates, offer custom deals, and build relationships that go far beyond the event floor”, says Edgar, CEO of PlayAmo Partners.
So, if you’re in the game to win — come find them. Join PlayAmo Partners at Booth L20 for a strategic deep dive into high-converting offers, long-term growth solutions, and the tools affiliates need to thrive in 2025 and beyond.
The post Precision, Power, Play: Visit PlayAmo Partners at Booth L20 During iGB Live 2025 appeared first on European Gaming Industry News.
This summer, the iconic iGB Live lands in London for the first time — bringing together over 15,000 iGaming professionals from around the world. On July 2–3, 22Bet Partners will join the action at stand K60 in ExCeL London, ready to serve bold partnerships, fresh ideas, and a tennis-themed experience that’s game, set, match.
iGB Live 2025 marks a new chapter as it relocates from Amsterdam to London, raising the stakes for everyone involved. For 22Bet Partners, this is more than a showcase — it’s a statement. The brand is setting the tone with a standout stand themed around tennis, celebrating energy, precision, and competitive spirit.
Visitors to stand K60 can expect:
– A full-on tennis court setup with sleek design and interactive elements
– Signature cocktails and premium branded merch
– Real talk with the 22Bet Partners team: whether you’re looking to scale an existing collab or launch something new, they’re available
– A dynamic quest from Lucky Media — complete challenges at the 22Bet stand and you could score the ultimate prize: a ticket to Wimbledon
As a proud partner in the Lucky Media quest, 22Bet Partners invites attendees to bring their A-game — and leave with more than just a handshake.
“We’re thrilled to join iGB Live 2025 in London — an event that brings together the best minds in affiliate marketing. For us, nothing beats face-to-face conversations with our partners. It’s where ideas flow, plans evolve, and momentum builds. Our team is united by a love for what we do and a drive to grow bigger, better, bolder. Expect energy, surprises, and a lot of inspiration at stand K60”, says Yan, CEO of 22Bet Partners
Ready to serve up new wins? Meet 22Bet Partners at stand K60.
Connect with the team, dive into their tennis-themed world, and take your shot at winning a Wimbledon ticket.
The event is a perfect opportunity to see 22Bet Partners’ latest initiatives and partnership opportunities in action.
The post Meet 22Bet Partners at iGB Live London: Tennis, Talks & Wimbledon Dreams appeared first on European Gaming Industry News.
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