Sports Betting
Meridianbet’s Live Betting: Celebrating 23 Years at the Heart of Betting Innovation
For customers, sports and gaming have always been a loved and potent mix, and Meridianbet has been at the forefront of this sector for more than two decades.
Extensive Event and Odds Offerings
A market leader with 57,400 pre-match sporting events across 46 sports and nearly 53,257 live betting opportunities each month. In 2023, Meridianbet offered an astounding total of 681,084 matches, including 361,931 in real sports, setting a new benchmark for the industry.
Empty Bet: Your Bet, Your Way
The Empty Bet feature is what truly sets this operator apart from other betting platforms. Unlike traditional bet builders, which allow customers to combine selections from different events or markets within a game, the Empty Bet service takes customisation to the next level. Customers can submit their own unique wager ideas, as long as they meet legal, ethical and industry good practice standards. This feature is available to Meridianbet’s players worldwide, both online and in its retail network of 742 shops across Europe, the Americas and Africa.
Dynamic Live Betting: Tailored Solutions for Operators and Clients
From the adrenaline of sports to the quirky corners of entertainment, the vast betting options cover the globe’s interests. The skilled oddsmakers have powered this diversity, establishing the company as a trusted name in betting.
A Legacy of Diverse Betting Options
Having been in the industry for over 20 years, Meridianbet has become a household name for offering bets on a wide range of events, both sporting and non-sporting. With a team of skilled oddsmakers, the company can offer bets on a wide range of things, from the most popular sports to the strangest events.
A Safe Bet: The Best Bet
The company’s commitment to responsible betting is unwavering, with strict policies ensuring a safe and ethical betting environment. It’s about respect – for the game, the bet, and most importantly, the bettor. A high ethical code underscores every action, with stringent self-exclusion and reality checks.
Seamless Betting with the App
The pandemic showed us all the critical role of digital access. The company responded by enhancing the app’s stability and speed, ensuring the betting experience is seamless, anytime, anywhere.
Beyond Tech: Giving Back
The company’s dedication goes beyond the bet. With 225 CSR actions in 2023, they are deeply committed to enriching communities, demonstrating that their hearts beat strongest in the service of others.
The post Meridianbet’s Live Betting: Celebrating 23 Years at the Heart of Betting Innovation appeared first on European Gaming Industry News.
International Game Technology
IGT PlaySports Launches Trading Advisory Services in Michigan with Lac Vieux Desert Northern Waters Casino & Resort
International Game Technology announced that its IGT PlaySports Trading Advisory Services Team is now supporting sports betting in Michigan via a new services agreement with the Lac Vieux Desert Northern Waters Casino & Resort in Watersmeet. In addition to now leveraging IGT PlaySports’ expertise for a range of trading-related services, Northern Waters has powered its sportsbook with IGT’s award-winning platform and self-service betting technology since 2021.
“IGT PlaySports is Northern Waters’s ideal technology and services partner as we roll out the next era of sports betting entertainment to our customers. IGT PlaySports’ comprehensive, turnkey solution has streamlined our sportsbooks operations and positioned us to more keenly focus on our guests and ensure they have the best possible fan experience,” said John McGeshick, General Manager of Lac Vieux Desert Northern Waters Casino & Resort.
“The IGT PlaySports team is excited to expand our relationship with Northern Waters to include trading advisory services. In servicing 36 sportsbooks across North America, the IGT Trading Advisory Team is adept at helping operators maximize the returns of their sports betting offerings while enhancing player loyalty and engagement,” Joe Asher, IGT President of Sports Betting, said.
As part of Northern Waters’ sportsbook enhancements, the casino plans to deploy IGT’s PeakBarTop cabinets with Total Gaming software. The award-winning hardware boasts a player-preferred, ergonomic design and gives players the option to enjoy Game King video poker, slots, keno, and sports betting from a single device and a single gaming wallet.
In a strategic move to strengthen its foothold in the UK, digital sports media group Better Collective has acquired sports betting media AceOdds for a total consideration of 42 mEUR implying 4x last twelve months EBITDA.
AceOdds, a versatile multi-language sports betting brand, offers a comprehensive range of betting tools, odds, reviews and streaming schedules through its web and app based platforms. With a robust presence in the UK market, Better Collective’s global reach through local expertise aligns perfectly with AceOdds’s vision of expanding its influence outside the borders of the UK. Following the acquisition, Better Collective upgrades its 2024 full year financial targets.
Ian Bowden, Better Collective’s Senior Director for UK & Ireland, said: “I am thrilled to announce the addition of AceOdds to the Better Collective group. This strategic acquisition brings us a robust owned and operated sports betting media brand in the UK market, poised for global scalability. Aligned perfectly with Better Collective’s overarching strategy of acquiring leading sports media brands across various niches, the AceOdds brand fills a crucial gap by offering a vital sports betting affiliation brand in a pivotal growth market for the Better Collective group, along with an app benefiting from hundreds of thousands installs to further increase the reach we can provide our partners.”
Established in 2008, AceOdds was founded with the aim of providing UK sports enthusiasts with an easy-to-use betting calculator. Over the years, the brand has expanded, offering a well-regarded web platform featuring a range of betting tools, comparison features, live streaming schedules, an odds and parlay calculator, and more. Additionally, AceOdds has introduced a popular app.
The acquisition aligns with Better Collective’s strategy of owning the full range of sports media across key regions, spanning from traditional sportsbook comparison brands to general sports media, social media content creators, podcast producers and beyond.
The post Better Collective Acquires AceOdds appeared first on European Gaming Industry News.
Circa Sports has expanded its operations into Kentucky with the launch of its popular mobile betting app. Debuting via a licensing agreement with ECL Corbin LLC at its Cumberland Run harness track, the brand will take the highest betting limits in the industry along with offering tight money line splits, transparent odds, exceptional customer service, and more.
Marking the fifth state for Circa Sports, the app is now available for download through partnership with the Cumberland Run property in Corbin, Kentucky. The Circa Sports Kentucky app can be downloaded and funded remotely from anywhere. Bettors will have access to transparent and fair limits, made possible with a business model of providing betting lines and odds that are more favorable for the customer.
“We are thrilled to launch Circa Sports in the great state of Kentucky. We’ve always had our sights set here as we know it is a major hub for college sports, horse racing and more. We are looking forward to providing Kentucky bettors with some of the best odds and expertise out there,” Derek Stevens, CEO of Circa Sports, said.
The Circa Sports Kentucky app was designed by players, for players. Available to patrons ages 18 and over, highlights include high betting limits, tight money line splits, transparent odds, exceptional customer service, option to browse the complete menu and live odds from anywhere at any time, and aggressive, higher-than-most betting limits for everyone – even winners.
The Circa app also includes future bets in parlays, two-sided Yes/No future betting, remote registration that can be done from anywhere on a mobile device and deposits and withdrawals that can be done through the app from anywhere.
Marc Falcone, co-owner of the ECL Corbin LLC properties, said: “We’re delighted to welcome Circa Sports to the Commonwealth as a sports-betting partner. They allow us to offer another amenity to complement our existing gaming.”
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