NuxGame, the experienced betting and iGaming software provider, has integrated the CRM system Solitics into its platform, scaling up its automation, data processing and analytics reporting.

Solitics, a powerful CRM tool, collects real-time data from multiple sources providing a comprehensive view of player activities. This integration enables NuxGame customers to utilise advanced tools for creating intelligent user journeys and personalised content, boosting player engagement and improving customer retention.

The collaboration with Solitics optimises NuxGame’s platform functionality, boosting player satisfaction and driving business growth for its operator partners.

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NuxGame has continued to broaden its platform capabilities recently through recent deals with Jumio and Apcopay, which have helped enhance its service as it continues to deliver a robust, scalable and comprehensive offering.

With its commitment to staying ahead of the tech curve, gamification tools have also been a key focus for NuxGame. It has boosted its platform with features such as PVP Battles, a points system, player tournaments, free spins, live stream promotions and leaderboards.

Denis Kosinsky, Chief Operating Officer at NuxGame, said: “Through our strategic partnership with Solitics, we are reshaping how our operators engage with players by utilising live data feeds for informed decision-making and enhanced engagement strategies.

“In today’s competitive market, leveraging personalisation and real-time analytics is crucial for driving player retention and maximising return on investment.”

New distribution deal brings Peter & Sons’ hit titles to iGP

Innovative game studio Peter & Sons’ state-of-the art portfolio of online casino content is now live on iGP’s aggregator solution iGaming Deck. The launch follows a new distribution partnership between the two companies that will deliver Peter & Sons’ hit titles via iGaming Deck’s seamless single API to iGPoperator partners around the world.

These include groundbreaking games like Barbarossa, Book of Books, DragonBlox, and Peter Hunter.

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Formed in 2019 with a mission to embody “the anti-boring,” Peter & Sons has been turning heads in the industry with its uniquely styled, high-performing video slots and casino games. Now part of the SkillOnNet Group, the company works with world-class artists, mathematicians, and musicians to create some of the most innovative and entertaining titles on the market today.

Likewise, iGP has grown rapidly since its formation in 2016, now powering more than 40 gaming operators. Its iGaming Deck is a centralized hub with more than 5,000 titles from both established brands and innovative challenger studios. The company’s mission is to empower iGaming operators to push boundaries with unparalleled flexibility, innovation, and speed.

Yann Bautista, Commercial Director and Founder of Peter & Sons, said: “It’s important for us to partner with industry leaders and tech pioneers, and iGP have proven that’s who they are with consistent innovation. The iGaming Deck is one of the standout aggregation platforms in the industry, which is why we wanted to be part of it.”

Inesa Glazaitė at iGP said: “It’s fantastic to announce iGaming Deck will be delivering new titles to our operators through this partnership. Peter & Sons’ games immediately grab you. Like us, the studio has always stood out from the crowd because they push the boundaries, reimagining gaming content in inventive and surprising ways. We’re delighted to carry their awesome content on our ever-expanding iGaming Deck. Together, we have high hopes for our partnership.