Evgen Belousov GR8 Tech CEO

GR8 Tech in the Spotlight: Nominated for SBC North America and SiGMA Americas 2024 Awards

Published

1 month ago

April 2, 2024

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The award-winning GR8 Sportsbook is once again recognized in the category, earning GR8 Tech nominations in the SBC NA Awards “Sportsbook Supplier of the Year” and SiGMA Americas Awards “Best Online Sportsbook Provider 2024” categories. In addition, the company received double recognition for its supportive work environment, making the shortlists for SBC’s “Employer of the Year” and SiGMA’s “Best Workplace 2024”, respectively.

“Two sets of nominations in these categories, albeit seemingly covering such different areas, are actually telling the same story,” says Evgen Belousov, GR8 Tech CEO. “They show that GR8 Tech is a team of great people, creating a competitive product in the industry, where differentiation and tangible results are the ultimate challenges; challenges that we are always ready to tackle, driving our clients’ businesses to the top.”

The workplace-related categories of both SBC and SiGMA Awards acknowledge companies that create exceptional work environments, ensuring that employees feel supported and motivated to excel in their positions. This positive work culture helps GR8 Tech attract top talent to work on its products, ensuring their continued success in the highly competitive iGaming industry.

One of the top examples of such success is the GR8 Sportsbook platform. It brought in another two nominations for GR8 Tech as a supplier that demonstrated creativity, differentiation, commercial success, and the ability to significantly impact the sports betting industry through its innovative sportsbook solution.

The GR8 Sportsbook, tailored for the evolving needs of the sportsbook operators and aimed to bring them predictable profits, has recently won GR8 Tech the title of the Best Online Sportsbook Provider 2024 at the SiGMA Eurasia Awards 2024 and was nominated for SiGMA Africa 2024.

The SBC NA Awards 2024 results will be announced at the ceremony on May 9 at the SBC North America Summit 2024 closing evening in New York City.

The SiGMA Americas Awards results will be known two weeks earlier – the ceremony will take place on April 23, opening SiGMA Americas in São Paulo, Brazil. In this instance, the audience’s choice also counts, joining the jury’s decision in a 30/70% ratio. Voting for the SiGMA Americas Awards winner will last until April 9, and anyone can support GR8 Tech by following the link.

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BiS SiGMA Americas

GR8 Tech Brings “Best Workplace 2024” and Fresh LatAm Insights from BIS SiGMA Americas

Published

1 week ago

April 26, 2024

GamingAmericas.com

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GR8 Tech’s participation at the recent BIS SiGMA Americas event held in São Paulo was quite successful, highlighted by winning the ‘BEST WORKPLACE 2024’ award at the SiGMA Americas Awards and holding over 150 meetings with operators and other stakeholders. These interactions have laid a solid foundation for GR8 Tech’s strategic expansion in the region and provided the team with significant insights into the evolving Latin American iGaming market.

A Closer Look at the Brazilian Market and Wider LatAm

“Brazil is not synonymous with Latin America. Each country on the continent has its own unique characteristics,” Evgen Belousov, GR8 Tech CEO.

The most important thing to understand in the LatAm region is that it’s very diverse. There are significant cultural and operational differences that necessitate a localized approach. For example, “Brazil’s rhythm is distinct; life starts in the afternoon, and business interactions reflect this laid-back pace. To thrive here, understanding and integrating into the local lifestyle is essential.”

Belousov further discussed the Brazilian market’s competitive nature, highlighting retention strategies’ crucial role. “The churn rate is high as players frequently shift between operators lured by aggressive marketing. Hence, having robust retention mechanisms, such as real-time tools and enticing bonus mechanics, is crucial to maintaining a loyal customer base,” he added.

Yevhen Krazhan, CBDO, addressed trending compliance and market preferences. “Regulation is a hot topic, with a keen focus on product compliance. Moreover, while classic sportsbooks saturate the market, emerging interests lie in areas like fantasy sports and social gaming, which present new opportunities for differentiation and growth.”

Thomas Carvalhaes, Senior Business Development Manager for the Latin America region, provided his expertise during the panel discussion “Understanding the demands and evolution of the B2B market”, highlighting the demand for localization and intuitive technology. “In Latin America, where many markets are still learning the ropes of iGaming, the simplicity of the technology is key. Products need to be user-friendly to ensure they meet the expectations of a clientele that values straightforward and engaging gaming experiences,” Carvalhaes explained.

Future Directions and Engagements

Building on the insights and achievements from BIS SiGMA Americas, GR8 Tech is actively expanding its presence in Brazil and LatAm, establishing its reputation as a key player in the region. The company is also exploring opportunities in other global markets, with Asia as the next target at SiGMA Asia, scheduled for June 3-6 in Manila, Philippines. This upcoming event presents another fantastic opportunity for GR8 Tech to demonstrate the capabilities of its flagship GR8 Sportsbook platform and forge new partnerships in another exciting and diverse region. We invite all our partners and clients to stay tuned, following our updates at https://gr8.tech/.