Bragg Gaming Group announced its in-house developed proprietary slots content certified for the Italian market will launch with leading  Italian online casino, sports betting and lottery operator Sisal.

The agreement covers high-performing slots titles from Bragg’s studios Atomic Slot Lab and Indigo Magic, including titles such as Egyptian Magic, Fairy Dust and Cai Fu Emperor Ways from Atomic Slot Lab and Sevens & Suns, Alpha Gold and Phoenix Fury from Indigo Magic.

Uniquely inspired by best in class features, themes and mechanics from some of North America’s best-loved land-based casino slots, Bragg’s Atomic Slot Lab studio focuses on using these insights to develop a brand-new generation of online content for players.

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Indigo Magic works to develop and deliver titles which use only the most up to date best practices in ideation and game creation globally, but with a localized data-driven approach which accounts for local trends, tastes and preferences to release next-generation content.

Content delivered by Bragg is accessible through Bragg’s  Remote Gaming Server (RGS), a delivery system which is licensed, certified and approved to supply casino games in 25+ regulated markets globally. All content deployed by Sisal in Italy will be under Bragg’s existing content distribution agreement with Microgame, first signed in March 2022.

Since launching in the Italian market in 2023, Bragg has localized and certified more than 45 online casino games in the territory, including titles from Bragg’s two in-house proprietary content studios and its Powered By Bragg partners.

Stefano Santagostino, Associate Product Manager, Sisal commented: “We’re excited to be able to offer our players exclusive content from Bragg Gaming for the first time. Having the latest impactful online slots are a must for Sisal as we look to springboard growth in the Italian market.

Karl Grech, Head of Business Development at Bragg, commented: “We’re committed to launching proprietary and exclusive online casino content with leading operators in the largest regulated markets in the world, and our agreement with Sisal concerning Italy underlines the success we are having in pursuing this approach.

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According to latest data from H2 Gambling Capital, Italy’s total online gambling market gross gambling revenue (GGR) is expected to grow by more than 16% year-on-year in 2024 to $3.4 billion, with casino gaming GGR estimated to rise by 18% to $3.1bn over the same period, with Italy now the second largest European regulated  iGaming market behind the UK.

Italy is currently in the midst of overhauling its regulatory regime for online gambling under the Italian government’s ‘Reorganization of Gambling’ decree, with licenses fees to operate online gambling in Italy increasing to €7m for a nine-year license, increasing from the previous price of €200,000, in force since 2018.

In addition, new technical requirements are set to be imposed on licensees, with platforms required to have player-imposed limits on gameplay, with licensees required to send warning messaging when limits are set to be breached. Italy’s regulator, the ADM is also to be given new powers to combat unlicensed online gambling.

Popular iGaming content provider BGaming has bolstered its ongoing commitment to grassroots arts by making donations to the A7MA Galeria Institute in Sao Paulo, Brazil, which supports children’s creative development.

As part of its ‘When Art Meets Gaming’ project, BGaming has collaborated with several local artists to create murals for industry events over the last year. For SiGMA Americas in April, the studio also chose to give back to the host city by funding art projects for children.

BGaming made a donation to support three charity initiatives. A portion was donated to coordinate a visit to the A7MA Gallery, where children from the Felicidarte Project took a tour of popular tourist attraction ‘Batman’s Alley’ and learnt about the art. Later, A7MA funded an activity where children were invited to transform the facades of their homes into colourful murals.

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Another part of the donation was allocated to renovations for Felicidarte Project’s warehouse space, to revamp the area so it can invite school groups each week and distribute food to the underprivileged areas.

The significant charitable push follows a successful SiGMA Americas in Sao Paulo from 23^rd to 26^th April, where BGaming collaborated with artistic duo, Clandestinos Art, to reinterpret BGaming’s iconic game heroes, and create a limited edition merchandise collection, branded gifts and their stand design.

Marina Ostrovtsova, CEO at BGaming, said: “At BGaming, it brings us so much joy to see our donations promoting art among the young people of Sao Paulo.

“As we have proven over the past year with our ‘Art Meets Gaming’ project, creativity unites us all and we were delighted to hear how much the children enjoyed the activities provided. We can’t wait to hear about these budding artist’s creations in the future.”

Marcos Ramos Enivo, Artist and Counsellor at A7MA Galeria Institute, said: “We are grateful to BGaming for their support of our work at A7MA. The activities exceeded our expectations, with 47 artists present and 46 facades revitalised by the children.

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“It was an absolute success. People in the favelas who are sometimes invisible to the government can now feel seen, recognised and valued.”

BGaming is a fast-growing iGaming content provider converting gambling into gaming. Thanks to an expert team and a player-driven approach, the studio creates innovative and engaging products featured on reputable platforms and 1,100+ online casinos worldwide. BGaming is the world’s first to support cryptocurrencies and offer Provably Fair games. Today the brand’s portfolio includes 150+ products with HD graphics and a clear user interface for every device. The studio is also known for its brand exclusives created in partnerships with leading operators in the industry.