Press Releases
Bet365 and DraftKings Voted ‘Fairest’ Sportsbooks in the United Kingdom and the United States Respectively
Inaugural FairPlay survey reveals that the vast majority of bettors do care about fair
FairPlay Sports Media (FPSM), the global sports media network fuelled by data and powered by fans, has announced the results of its inaugural FairPlay Fair Betting Survey with Bet365 in the United Kingdom and DraftKings and FanDuel in the United States shown to be the most trusted operators in their respected markets.
The digital survey of a thousand United Kingdom and United States bettors with varying levels of betting involvement was commissioned to quantify how much of a role ‘fairness’ plays in customers choosing and continuing with their chosen bookmakers and to explore in more detail what a fair betting experience looks like and how important it was to them.
The key takeaways from the FairPlay Fair Betting Survey 2024 are:
- When asked ‘of the sportsbooks you have accounts with, who is the fairest?’, 40% of the United Kingdom audience scored Bet365 the fairest with SkyBet second (16%) and Paddy Power third (12%). In the United States, 37% surveyed labelled DraftKings the fairest. FanDuel came second with 33% with both brands comfortably clear of competition.
- Bet365 performed the best on the top three factors that the United Kingdom audience labelled most important for a ‘fair experience’: ‘best odds’, ‘best odds guaranteed’ and ‘easy to use site/app’. Both DraftKings and FanDuel scored well on the two most important factors for the United States market: ‘best odds’ and ‘easy withdrawals’.
- ‘Fairness’ is deemed an important factor by the bettors surveyed with 87% of United Kingdom respondents claiming it to be ‘very important’ with 78% of the United States set stating the same.
- Perceptions of unfairness are relatively low in the United States with just 16% saying they’ve experienced unfair treatment, in contrast to over half in the United Kingdom survey (54%).
How customers regard fairness in the United Kingdom compared to the United States differs, with the former ranking ‘best odds’ as the number one factor that operators need to deliver to be perceived as fair, with the United States survey ranking it second behind ‘easy withdrawals’. Elsewhere in the top three, an ‘easy to use site/app’ came in third most important in both markets.
Bet365 scored highly in the factors that were most important to a fair experience in the United Kingdom, with second-placed SkyBet performing relatively better on less important features such as ‘transparent offers’, ‘wide array of offers’ and ‘easy withdrawal’. The two leading United States brands, DraftKings and FanDuel, followed similar response rates to the important factors of ‘best odds’ and ‘easy withdrawals’ with the latter potentially ranking higher due to the market’s nascent nature.
When asked ‘what does fairness mean to you?’, common themes to the open-ended question converged around ‘honour’ and ‘respect’ with a general sense that the bookmaker-customer relationship is not a level playing field in the United Kingdom market while the United States responses revolved more around being treated equally to other customers as well as more emphasis on better prices and transparency.
Significantly, the majority of United Kingdom bettors (87%) claimed it is ‘very important’ to be treated fairly by their bookmaker while the industry could clearly do more with 54% of them also claiming to have been treated ‘unfairly’ by operators at one point. Half of those who had experienced unfairness also stated that they would stop using a bookmaker because of it.
The United States audience demonstrated a similar sentiment with 78% seeing fair treatment as ‘very important’ but notably only 16% claimed to have experienced unfair treatment by an operator. Whether due to market maturity or the United States’ generally regarded higher standard of customer service requires further research.
The Group Chief Executive Officer for FairPlay Sports Media, Stuart Simms, said of the inaugural survey: “It’s fascinating to see how ‘fairness’ fits into the bettor’s psyche when choosing their operators. Many might not consider it as a key factor but it’s clear from these results that being treated fairly is extremely important for a strong bookmaker-customer relationship.
“It’s a hunch we had before the survey that those brands who were deemed ‘fairest’ might also be the leaders in their respective markets and I’d like to commend the likes of Bet365, FanDuel and DraftKings on performing well in this regard. It’s clear that the United States and United Kingdom markets have crossover when it comes to what ‘fairness’ means and, although the United Kingdom may be a more mature market, it could be said – based on these results – that to drive lifetime value and decrease churn, it could learn some more in customer service from across the pond.”
The FairPlay Fair Betting Survey 2024 was remotely collated from January 5, 2024, to February 6, 2024, using a sample of approximately 500 respondents of legal betting age in both the United Kingdom and from states where online sports betting is legal in the United States.
Press Releases
Meridianbet Launches ‘Scan. Help.’ Humanitarian Initiative to Support Maternity Hospitals in Southeast Europe
Meridianbet, a member of the Golden Matrix Group (NASDAQ: GMGI), in partnership with Meridianbet Foundation, Expanse Studios, and BC Crvena zvezda Meridianbet announces the launch of a significant humanitarian initiative, ‘Scan. Help.’, aimed at supporting maternity hospitals across Southeast Europe.
The rollout of this action to other market territories is expected in the remainder of 2024.
How It Works
For every scanned QR code and subsequent registration on the Meridian Foundation’s website, funds will be allocated towards equipping five maternity hospitals in Serbia. This innovative approach not only raises awareness but also actively involves the community in our CSR activities.
The initiative is currently ongoing with high media presence and is broadcasted during Southeast Europe’s regional basketball Finals series (ABA League). BC Red Star players wear jerseys featuring the QR code, with additional promotion through basketball arena ads, TV ads, and more, encouraging fans and supporters to participate.
A Unified Effort for Community Impact
The ‘Scan. Help.’ campaign is a collaborative effort involving Meridianbet, Meridianbet foundation, Expanse Studios, and basketball club Crvena zvezda Meridianbet, Southeast Europe’s leading basketball club, of which Meridianbet is the name sponsor. The initiative is designed to leverage our collective resources and influence to make a meaningful impact on local communities.
Multi-Stakeholder Support and Growing Participation
The ‘Scan. Help.’ campaign has received institutional support ad backing from the Ministry of Health, reinforcing the importance and legitimacy of this cause. Additionally, several companies have already expressed their desire to contribute, with provisions made for donations through the Meridian Foundation’s account. This broadening support network amplifies the initiative’s reach and potential impact.
This campaign exemplifies Meridianbet’s dedication to sustainable development and community well-being. In 2023 alone, the company has launched 225 CSR campaigns, reflecting the commitment to making a lasting impact.
The post Meridianbet Launches ‘Scan. Help.’ Humanitarian Initiative to Support Maternity Hospitals in Southeast Europe appeared first on European Gaming Industry News.
PopOK Gaming, a leading innovator in the gaming industry, is thrilled to announce the launch of its latest Instant game sensation: “Dice”.
“Dice” is a dynamic game that puts players’ instincts and strategies to the test. Participants can jump in at any moment and predict whether the resulting number will be higher or lower than their selected number. With every roll, the excitement mounts as players watch the green fields light up, indicating their path to victory.
It’s not just about luck – it’s about strategy too. Players have the opportunity to adjust their multiplier, choose their odds, and press start for a thrilling gaming experience.
Here’s how it goes down:
📈 Move the dice higher or lower on the screen.
🚀 Choose over or under.
⏳ Place your bet and hold on tight.
🎲 Launch the dice!
🏆 Win big, with potential rewards of up to x9600!
With its user-friendly interface and exciting gameplay, “Dice” promises to captivate players of all skill levels. Whether you’re a seasoned gamer or new to the world of Instant games, “Dice” offers endless opportunities for fun and excitement.
Join the action today and roll the dice for your chance to win big! Visit PopOK Gaming to start playing now.
The post PopOk Gaming Unveils Exciting New Instant Game: “Dice” appeared first on European Gaming Industry News.
eSports
SuperGaming Reveals Nationwide Grassroots Indus Battle Royale Esports Tournament Series With Rs. 5,50,000 Prize Pool
Made-in-India battle royale Indus is hosting its first ever series of nationwide grassroots esports tournaments dubbed Indus Inferno. This is SuperGaming’s summer special of tournaments with prizes and bragging rights on the line — but most importantly: a chance for players to experience Indus at the highest skill level and be the best in India’s first new-generation battle royale.
Created by award-winning Pune-based developer SuperGaming, Indus is an Indo-Futuristic battle royale slated for mobile, PC, and consoles with pre-registrations live on Google Play for Android. Pre-registrations for the game have crossed 10 million already.
Indus Inferno kicked off with the Regional Scrims featuring a Rs. 50,000 prize pool this week. The scrims were met with immense excitement, with players hailing from multiple cities across India.
The Indus Inferno Finale scheduled to take place on 1st June will feature a lucrative prize pool of Rs. 5,00,000.
Player registration for the Open Qualifiers is now open and will end on 19th May. The Qualifiers are set to run from 20th May to 24th May. It is important to note that only the top 2,000 players from the Inferno in-game Leaderboard will be eligible to register for the qualifiers. The top 10 winning teams from the Open Qualifiers will earn coveted spots in the finale, joining the invited esports teams for an epic showdown.
The following teams have been invited for the Indus Inferno Finale:
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Team Moggers
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Team Redlock
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Team Pushpa
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Destruction of Game
In addition to this, teams of Indus content creators, community members, several esports organizations as well as winners of past playtests will be present for the tournament. There’s a total prize pool of Rs. 5,00,000 with the winners netting Rs. 2,50,000 and the runners-up, third-place, and fourth place getting Rs. 1,00,000, Rs. 75,000, and Rs. 50,000 respectively. The most valuable player will get Rs. 25,000.
More importantly, the finale will feature India’s top esports team owners so Indus’ best players can have face to face opportunities to be scouted for a career in esports playing Indus. These include:
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Godlike Esports
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Revenant Esports
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Orangutan
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Entity Gaming
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Reckoning Esports
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Carnival Gaming
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Chemin Esports
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True Rippers
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Enigma Gaming
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Team Tamilas
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Marcos Gaming
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TWOB
“With Indus Inferno and previous Indus esports tournaments that we’ve been running since last year such as the Indus Invitational and Indus Unchained, we want to lay the foundation for a sustainable esports ecosystem for our community and the nation at large,” says SuperGaming CEO and Co-Founder Roby John. “Having India’s best esports team owners at the finale is our small way of making that happen.”
SuperGaming is also going to have exclusive rewards, developer panels, and more, so head on over to the official Indus Discord server for all the details.
Players will be able to share their thoughts on various aspects of the game and impact the direction of how SuperGaming crafts its most ambitious title yet through this official esports tournament.
This is inline with how SuperGaming has crafted its biggest hits — MaskGun and Silly Royale. Popular multiplayer shooter MaskGun has amassed over 80 million players since its launch with a relentless focus on putting its players first leading to some of its biggest community members featuring in-game as well as celebrating India-specific events like Diwali.
The post SuperGaming Reveals Nationwide Grassroots Indus Battle Royale Esports Tournament Series With Rs. 5,50,000 Prize Pool appeared first on European Gaming Industry News.
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