Latin America
Codere extends its partnership with Rayados as Official Betting Partner
- Codere has agreed to extend its relationship with the Monterrey Rayados Football Club as the Club’s Official Betting Partner for the next four seasons.
- With this renewal, Codere also becomes the ‘Main Sponsor’ of the women’s team, Rayadas.
- Codere will continue to deliver on its growth plan in Latin America, relying on its sponsorships and local activations.
Codere Online (Nasdaq: CDRO / CDROW, the “Company”), a leading online gaming operator in Spain and Latin America, is proud to announce the renewal and expansion of its sponsorship agreement as the Official Betting Partner of the Monterrey Rayados Football Club, with whom it has a successful relationship since 2021.
After three years of collaboration, both institutions have mutually agreed to deepen their relationship for another four seasons, fortifying the bond they’ve established and reaffirming their dedication to upholding shared values.
“We are happy and proud to extend our relationship with such an important institution as the Monterrey Football Club. It is the team that opened the doors to Mexican soccer for us and with which we have jointly developed our positioning in the Mexican market. Its great growth and results both in Liga MX and in other international tournaments have undoubtedly helped us consolidate our presence in the country, with Codere today being one of the leading online gaming operators in the market. We are convinced that strengthening our relationship as we have been doing over the last few years will continue to help us in building the brand in Mexico,” said Alberto Telias, Chief Marketing Officer of Codere Online.
On his part, Pedro Esquivel, Executive Vice President of Monterrey Football Club, stated: “It is a pleasure for us to continue the relationship with an international brand like Codere, which undoubtedly will help us to continue growing and achieving our goals. We continue to bet on long-term alliances with commercial partners who share our values and objectives, so we thank Codere for their trust and are confident that great things will come for the future.”
Through this partnership, Codere’s logo will maintain its prominent placement on the front of Monterrey Football Club’s jersey, along with being featured in various other club spaces. Furthermore, the collaboration will persist in creating new initiatives and delivering exclusive experiences for fans.
Rayadas
As a new aspect of this agreement and in commitment to continue supporting women’s empowerment both on and off the field, Codere will expand and reinforce its role within the club by also becoming the Main Sponsor of the women’s team, Rayadas. The relationship with both the men’s and women’s teams enables Codere to have greater visibility through various joint marketing actions and promotions with Monterrey.
“Joining the women’s team was one of our set goals and a pending task we had. At Codere, we firmly believe in promoting women’s sports, as we have demonstrated over the past years through various initiatives in the countries where we operate. It is an honor and a responsibility to join as the Main Sponsor of Rayadas and to continue strengthening our relationship with a powerhouse like Monterrey Football Club, renowned for its robust structure in sports, professionalism, and unwavering community support,” stated Carlos Sabanza, Director of Sponsorships and Public Relations at Codere Online.
Nasdaq Tower (New York)
To celebrate this renewed partnership between Codere Online and Rayados, and to showcase the mutual appreciation between both organizations, the Nasdaq Tower in Times Square, New York, will illuminate with an advertisement projected every hour throughout the day. We encourage all fans to join us in real-time through Livestream and witness their team firsthand at this unparalleled location.
The Brazilian sports betting brand doubles down on its national presence with a humorous new campaign spotlighting customer benefits, responsible gaming, and celebrity appeal.
One of Brazil’s rising names in the online betting industry, LuckBet, has launched a new nationwide advertising campaign featuring acclaimed actor and motorsport enthusiast Caio Castro. The commercial, which blends humor with strategic brand messaging, is now airing on Globoplay and will debut on Sportv.
The witty commercial stars Caio Castro in a creative split-role talk show, where he plays both the host and the guest. While only one version of him gets to talk (the host, of course), the dialogue cleverly introduces LuckBet’s key strengths—focusing on entertainment, trust, and unique player benefits.
“Caio Castro communicates our message with natural charisma and humor, while staying aligned with our brand’s core values: entertainment, simplicity, and responsibility,” said Ivan Dutra, CEO of LuckBet. “This new commercial is fast-paced, engaging, and truly represents who we are as a company.”
LuckBet: A Responsible and Player-First Betting Platform
As the only betting operator from Mato Grosso officially listed by Brazil’s Ministry of Finance, LuckBet offers a wide range of player-centric features. These include:
-
Unlimited withdrawals
-
24/7 humanized customer support
-
Weekly cashback on losses
LuckBet’s informal, street-smart communication style—rich in slang and expressions familiar to younger audiences—helps it stand out in Brazil’s crowded iGaming market. This distinctive approach is designed to foster a more authentic connection with bettors across all touchpoints.
Celebrity-Driven Brand With Social Impact
Since its founding in 2021, LuckBet, headquartered in Cuiabá, Mato Grosso, has rapidly grown its reputation through high-profile partnerships and sponsorships, including support for Cuiabá EC football club. Alongside Caio Castro, the brand also works with rapper PKFreestyle and sports journalist Isa Pagliari to broaden its appeal.
Importantly, LuckBet is a strong advocate for Responsible Gaming, offering tools such as self-exclusion, reality checks, and integrations with international support organizations like Gambling Therapy and GambleAware. The company adheres strictly to Brazil’s 2025 gambling regulations, operating transparently under newly defined federal guidelines.
The post LuckBet Launches New TV Commercial Starring Caio Castro on Sportv and Globoplay appeared first on Gaming and Gambling Industry in the Americas.
EGT Digital will participate in this year’s SAGSE Panama for the very first time. Together with EGT, the company will showcase the best of its comprehensive portfolio of iGaming solutions at stand 202.
EGT Digital will uncover its astonishing gaming world, including over 140 in-house developed slot titles, as well as the jackpot bestsellers Bell Link, High Cash, Clover Chance, and Single Progressive Jackpot. Among the main highlights in the product selection for the event will be the newest addition to the company’s jackpot family – the 4-level multi-denomination Gods & Kings Link. It will present its first 2 games – Glorious Alexander and Ape of Luck, revealing a lot of opportunities for winning and entertainment.
The iGaming platform X-Nave will be also on display. Standing out with enormous flexibility, it will showcase its 4 main modules: Sport Product, Gaming Aggregator, CRM Engine, and Payment Gateway. Each of them is able to function as part of the turnkey solution or independently, as they can be integrated with third-party developments.
The Sport Product will introduce its rich sports and esports content across a huge number of markets. At the visitors’ disposal will be one of the retail solutions of the company as well – EGT Digital’s self-service betting terminal. The SSBT is designed to offer customers an effortless and intuitive way to make bets without involving a betting shop employee. It will attract the attention of the show attendees with Its highly-advanced security features, power efficiency, and impressive scalability, which make it a perfect solution for adding value to casinos, sports bars, and betting shops.
EGT Digital’s Gaming Aggregator will show its vast array of over 13,000 titles from more than 130 popular providers, as well as a number of features for content customization. The operators will also have the opportunity to become familiar with X-Nave’s CRM Engine, containing numerous player management tools and bonus features, as well as the Payment Gateway, covering great diversity of payment methods.
“I am looking forward to our participation in SAGSE Panama,” commented Tsvetomira Drumeva, Head of Sales at EGT Digital. “We already have a solid presence in the region, our products are well-known in a number of markets where they demonstrate excellent performance, and the exhibition is the next logical step that will allow us to get in touch with even more local key players and further expand our footprint here. We will be happy to meet with our current and potential new clients on May 7th and 8th and discuss how we can make their business even more successful.”
The post EGT Digital to make a debut at SAGSE Panama 2025 appeared first on Gaming and Gambling Industry in the Americas.
EGT is ready to create a stir at this year’s SAGSE Panama. The Bulgarian gaming equipment manufacturer will expect its guests at booth 202 to show them its fascinating product selection, including developments with worldwide recognition and brand-new offerings with high potential.
Along with the well-known General cabinets, one of the pearls in EGT’s display will be the S 32-32 ST slot model from the company’s latest Supreme series, which was launched just a few months ago.
Powered by the latest Exciter IV platform and including 2 high-resolution 32-inch UHD 4K monitors and a frameless UHD 4K display, it immediately made a deep impression on operators and players with its elegant modern design, numerous ergonomic features, and seamless interaction opportunities.
“I am confident that the S 32-32 ST will arouse great interest among the show visitors, who will be able to try it out in combination with another new addition to our portfolio – the Mega Supreme Fruits Selection multigame, containing more than 70 top-performing slot titles of EGT,” said Yana Mihaleva, Director Central America and the Caribbean at the company.
The selection will be complemented by the absolute jackpot bestseller Bell Link, which will present its mix Bell Link 2, Bell Link Boost, as well as the Asian-themed Sheng Sheng Bu Xi. They will offer players an engaging experience, diving them into a world with endless possibilities for fortune.
EGT Digital will also demonstrate its vast array of iGaming solutions, featuring more than 140 casino titles, various jackpots, as well as the in-house developed “all-in-one” betting platform X-Nave, that gives operators the technology and tools they need to build and maintain a successful online business.
Ms. Mihaleva concluded: “I am very glad we will participate in SAGSE Panama this year. The event will allow us to present our new products to a highly professional community, including our current partners and many potential new customers. This will guarantee many closed deals and further solidify our leadership positions in the region.”
The post EGT’s innovative gaming solutions to be on display at SAGSE Panama 2025 appeared first on Gaming and Gambling Industry in the Americas.
-
Baltics4 weeks agoPlayson powers ahead in Europe with Fenikss partnership
-
Balkans4 weeks ago
CT Gaming Expands in Macedonia with a Landmark Installation
-
Compliance Updates4 weeks ago
GRAI: Join the Ongoing Public Consultation
-
partnerships3 weeks ago
Octoplay accelerates UK and Irish growth with strategic BoyleSports partnership
-
Latin America3 weeks ago
SOFTSWISS Ignites Brazil with ‘Race Like a Legend’ Experience
-
Press Releases4 weeks ago
Booming Games Unveils Easter Classics: A Charming Springtime Slot Full of Fluffy Fun and Festive Wins
-
Latin America3 weeks ago
SCCG Becomes Sponsor of SFT Combat
-
Best Aggregator 20254 weeks ago
EGT Digital won the “Best Aggregator 2025” prize from SiGMA Americas Awards
