The implementation will help Coolbet reduce multi-accounting, bonus abuse, and other illicit practices that challenge the iGaming platform’s security

iDenfy, a leading identity verification and fraud prevention company, has announced a new partnership with Coolbet, the award-winning B2C company, known for its innovative online gaming platform. This collaboration enables Coolbet to integrate iDenfy’s automated identity and address verification services, enhance its compliance operations, and reduce fraud risks in the clients’ onboarding process across its global markets.

Coolbet, established in 2016 and headquartered in Tallinn, Estonia, offers a personalized entertainment experience across various areas, such as online casino games, sports betting, and online poker. The company operates under Estonian, Swedish, and Maltese gaming licenses and serves over 1.3 million users across ten markets, including Canada, Sweden, and Chile. With a strong focus on transparency and fair play, Coolbet has built its reputation on delivering exceptional customer care and utilizing in-house technology. However, managing the manual aspects of identity and address verification was proving increasingly complex and time-consuming experience as the platform grew.

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According to recent industry data, identity fraud accounted for over 50% of all online fraud cases globally in 2024, highlighting the need for robust and automated verification solutions. In response to this growing threat, Coolbet’s team decided to integrate iDenfy’s identity and proof-of-address verification solution, which are both AI-powered and designed to convert more users. iDenfy’s CEO, Domantas Ciulde, explains that such a switch will immediately benefit Coolbet since its team will have more time and resources to focus on other business development tasks. 

As a result, Coolbet can now automate the main KYC process while maintaining strict compliance and delivering a smooth player experience. Teams can easily set rules for acceptable documents such as utility bills, bank or credit card statements, tax documents, and other compliance-related operations, guaranteeing the platform ensures that the user’s address proof is valid and not older than three months. It is worth mentioning that iDenfy’s Know Your Customer (KYC) software also uses advanced biometric and 3D liveness detection technology, including AI-powered document scanning, which allows the ID verification solution to recognize over 3,000 document types from 200+ countries. This ensures fast, secure, and global identity verification in one seamless process.

A key differentiator in iDenfy’s offering is its results-based pricing model, where clients are only charged for successful verifications. This approach helps companies to significantly reduce verification costs without sacrificing reliability or compliance rules. Additionally, iDenfy’s intuitive KYC management dashboard interface allows Coolbet’s team to navigate and manage the verification process with ease and speed which are essential components in fast-paced gaming environments.

It’s worth mentioning that the need for robust identity verification has never been greater. According to a recent study by Juniper Research, global losses due to online fraud are projected to exceed $107 billion by 2029, with identity fraud as one of the primary drivers. In regulated industries like iGaming, where fraud and regulatory scrutiny are growing, having a reliable KYC partner is essential.

“With iDenfy, we found a partner who not only delivers a high-quality product but also supports it with fast, transparent communication from day one. Their user-friendly dashboard, high acceptance rates in our target markets, and efficient support made the integration process seamless. We were able to automate identity and address verification, improving our operational efficiency,” said Endre Nesset, the President of Coolbet.

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“We’re thrilled to work with Coolbet, a company that puts transparency and player trust at the heart of its platform. Our mission is to empower businesses to grow securely, and this partnership reflects that. By combining automation with accuracy, we’re helping Coolbet to create a more efficient, fraud-resistant onboarding experience for its global audience,” said Domantas Ciulde, the CEO of iDenfy. 

With over 100 games now live on Lucky Seven Casino’s platform, Amusnet introduces a selection of its diverse portfolio of online casino games to a wider audience. The partnership marks a strategic move for the provider into the Dutch market, strengthening its presence in the region and providing local players with a premium gaming experience while driving mutual growth for both companies.

“We are excited to partner with Lucky 7 Casino as they enter the Dutch market. As a new operator, they bring fresh energy to the industry, and we are confident that our games will contribute to their success. This launch marks another step in our commitment to delivering top-tier gaming experiences in the Netherlands,” said Dimitri De Temmerman, Managing Director of BNL at Amusnet.

The partnership with Amusnet is a major step forward for Lucky 7 Casino. This partnership offers several benefits, including access to a wide range of innovative games that enrich our platform. Amusnet’s cutting-edge technology will enhance our current offering, allowing us to offer players an even more engaging and immersive experience,” commented Frank Loffeld, COO/CTO of Lucky 7 Casino.

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On Lucky 7 Casino’s platform, local players can find some of Amusnet’s top-notch games such as 100 Power Hot, 20 Golden Coins, Shining Crown, 40 Bulky Fruits, Extra Crown, Cavemen and Dinosaurs, Cocktail Rush, Candy Palace, Vegas Roulette 500x, Dynamic Roulette 120x and many more.

The Kaizen Foundation participates in UEFA Foundation for Children’s 10th Anniversary celebration, supporting amputee football and raising awareness about inclusion through sport. The partnership will expand into the summer through the “Legacy for the Future” project.

Kaizen Foundation, the Social Purpose Foundation funded exclusively by Kaizen Gaming, is announcing its participation in the 10th Anniversary celebrations of the UEFA Foundation for Children. During the celebrations, the Kaizen Foundation will be sponsoring a showcase match of two amputee teams with players from Greece, England and Poland at the Colovray Stadium in Nyon on April 28^th at 15:30-16:45 CEST. This will be followed by a dedicated cup ceremony.

The focus of the celebrations – held in collaboration with the UEFA Foundation’s partners Football Is More and the European Amputee Football Federation – is inclusion in sports. The amputee football match offers a unique opportunity to witness the incredible spirit and talent of amputee athletes as they compete for the trophy. Highlighting the importance of inclusion in football, the game is guaranteed to captivate the audience and showcase football’s unifying power.

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In addition, the Kaizen Foundation will be supporting a Conference on Inclusion to discuss football’s role in social responsibility and inclusion. Happening at the Chateau de Bossey, scheduled to take place earlier on the same day at 11.00 – 12.30 CEST, the conference will feature high-profile guests, including Prof. Dr. Jürgen Buschmann from the German Sports University of Cologne.

Kaizen Foundation and UEFA Foundation for Children expand their partnership into the “Legacy for the Future” project

Excitingly, the Kaizen Foundation is also announcing the expansion of its successful partnership with the UEFA Foundation for Children by supporting the “Legacy for the Future” project, aiming to leave a lasting legacy which fosters the empowerment of girls and women in countries from the UEFA participating national associations.

Within the framework of this partnership, Kaizen Foundation shall support initiatives undertaken by Τhe UEFA Foundation for Children across Portugal, Belgium, Germany and Denmark. The initiatives aim to empower girls and women to dismantle barriers in football and beyond, namely in education, legal rights and access to sport. Said initiatives will be associated with the respective women’s national teams, in order to enhance visibility and promote collective social responsibility.

This builds on the Kaizen Foundation’s inaugural partnership with the UEFA Foundation for Children to  support the “10,000 Smiles” project, which provided 10,000 UEFA EURO 2024™ match tickets to associations working with vulnerable children. As part of the expansion of this partnership, Kaizen Foundation shall donate €300,000 to further aid the UEFA Foundation for Children’s aims and ambitions.

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“It’s a great honour to be part of the UEFA Foundation for Children’s 10th Anniversary celebrations,” said Panos Konstantopoulos, President of the Kaizen Foundation. “By championing inclusion through the amputee match, we hope to inspire clubs and communities across Europe and the globe to take meaningful steps toward breaking down barriers. The UEFA Foundation for Children does extraordinary work, and we are thrilled to expand our partnership into the Legacy for the Future project, supporting local charities with the mission to dismantle barriers for girls in and out of sports. Our joint initiatives are a powerful reminder that nothing should stand in the way of what people can achieve, regardless of who they are or where they come from.”

“Football has an extraordinary power to bring everybody together. Partnering with organisations like the Kaizen Foundation is key to building a movement that drives real impact and leaves a lasting legacy,” said Carine N’koué, General Secretary of UEFA Foundation for Children. “Not only are we celebrating our 10th Anniversary together, but by deepening our collaboration with the Legacy for the Future project, we can continue to build on our mission to use the power of football to unite and bring joy to millions of disadvantaged children around the world.”