Connect with us

Press Releases

Paf commits to Net-Zero by 2040

Published

on

paf-commits-to-net-zero-by-2040
Reading Time: 2 minutes

 

Paf’s climate goal is to reach Net-Zero emissions for the entire business by 2040. The target has now been validated by the Science Based Targets initiative (SBTi) and it is in line with the Paris Agreement’s goal of limiting global warming to 1.5 °C.

The Nordic gaming company Paf will work actively to reach Net-Zero. This means that Paf will reduce its greenhouse gas emissions by 90% by 2040 from 2019 emission levels. The remaining 10% of emissions will be addressed through neutralization and carbon offset.

“We are proud to be one of the very first in our industry to set ambitious Net-Zero targets. Having our targets approved by SBTi is an important milestone in our environmental responsibility work,” says Daniela Johansson, Deputy CEO & Chief Responsibility Officer at Paf.

A powerful commitment

Paf’s climate goal represents a strong and clear ambition to take responsibility for its environmental impact. Paf has already had its Near-Term target approved by SBTi: to reduce Paf’s direct emissions (Scope 1 and 2) by 46% by 2030 from a 2019 base year.

“Reaching Net-Zero is not something you can do alone and it requires a broad collaboration. We will work closely with our suppliers and partners to achieve this goal,” says Anna Ingman, Environmental Specialist at Paf.

To ensure that the climate goals are reached, climate work needs to be integrated into every aspect of the business. Engaging the entire supply chain strengthens the commitment and creates a common ground for sustainable development.

“Paf’s Net-Zero goal is an ambitious and important step in the right direction. We hope to inspire other companies to take responsibility for their emissions and contribute to a more sustainable future,” says Daniela Johansson.

Although it is not a requirement from SBTi, Paf plans to continue climate financing along the way.

This is SBTi

The Science Based Targets initiative is a collaboration between CDP, the UN Global Compact, the World Resources Institute (WRI) and the World Wildlife Fund (WWF). The initiative was launched in the context of the 2015 Paris Agreement.

SBTi offers companies a robust and scientific framework of climate targets and methodologies. The targets should be in line with what science says is needed to keep global warming below 1.5°C.

SBTi counts greenhouse gas emissions according to the GHG protocol which consists of:

Scope 1 / Direct emissions

Direct greenhouse gas emissions that come from sources owned or controlled by Paf (in Paf’s case company vehicles).

Scope 2 / Indirect emissions from purchased energy
Emissions from heating, cooling and production of electricity purchased by Paf.

Scope 3 / Indirect emissions from business activities
Indirect emissions caused by Paf’s activities such as business and customer travel, purchased technology, electricity consumption for physical games and server services, as well as capital goods, waste management and employee commuting to and from Paf’s offices. Scope 3 contains a total of 15 categories, eight of which are relevant to Paf’s operations.

Depending on their size, companies apply in different pathways to have their climate targets approved by SBTi. As Paf has fewer than 500 employees, the climate target was approved as an SBT-target for small and medium-sized enterprises.

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

GamingNewsRoom.com – The Pulse of the Global Gaming Industry

GamingNewsRoom.com cuts through the noise and delivers what the industry actually needs: fast, sharp, and relevant updates from across the gaming universe. Powered by HIPTHER, this platform brings clarity, insight, and a bit of edge to a world overflowing with press releases and recycled headlines.

Real News. Real Insights. Zero Fluff.

With a rapidly growing audience of industry professionals, operators, suppliers, regulators, and tech innovators, GamingNewsRoom.com serves up in-depth stories, analysis, and timely coverage that keeps the global gaming community in the loop. We follow the trends that matter:

  • iGaming & Land-Based Gaming
  • Sports Betting & Esports
  • Regulation, Compliance & Market Movements
  • Technology, AI, Web3 & Future-Ready Innovation

From rapid-fire news briefs to deeper investigative pieces, interviews, opinion columns, and event reporting, GamingNewsRoom.com brings a modern, dynamic perspective to every corner of the industry.

A Platform That Brings the Industry Together

GamingNewsRoom.com doesn’t stop at publishing. Through extensive coverage of HIPTHER’s conferences, virtual discussions, meetups, and global insights, we act as a bridge between leaders, innovators, regulators, and rising talent. It’s where the stories happen — and where the industry connects.

Why GamingNewsRoom.com?

Because the industry deserves a news hub that’s fresh, fast, and unfiltered. Backed by HIPTHER’s decade-long legacy of empowering communities through events, media, and knowledge, GamingNewsRoom.com is built to be your daily checkpoint for what’s shaping the future of gaming worldwide.

Get In Touch

Want to collaborate, submit news, or explore partnerships? We're here for it.

Sales & Partnerships: [email protected]
Editorial / PR Submissions: [email protected]

Copyright © 2015 - 2025
GamingNewsRoom.com is proudly part of HIPTHER. Registered in Estonia under HIPTHER OÜ, Registration no.: 17339889, EU VAT ID: EE102909106.

A decade of innovation — and yes, we’re just getting started. The future isn’t waiting, and neither are we.

Please turn AdBlock off