Connect with us

partnerships

FC Porto and Betano Open New Sensory Room at Dragão Stadium

Published

on

fc-porto-and-betano-open-new-sensory-room-at-dragao-stadium
Reading Time: 2 minutes

 

FC Porto has taken a new step in making the Dragão stadium more inclusive for everyone, as last Saturday it introduced a new sensory room in partnership with Betano, the club’s main sponsor. The sensory room is called INZONE and it is addressed to neurodivergent people, individuals with difficulties in processing sensory information (System Spectrum Disorder, Autism, Sensory Processing Dysfunction, Intellectual Deficit, Mental Health Illness). INZONE is a space that aims to make the football experience more accessible, as it allows watching games in a controlled environment, which minimises sensory overload experiences.

This is FC Porto’s latest of many initiatives that promote inclusiveness in football. In the same direction, the club has introduced audio-descriptive commentary, the transmission of the club’s anthem in English sign language on the stadium screens and the application of the ColorAdd code.

Built in partnership with Betano and the School of Health of the Polytechnic Institute of Porto (Escola Superior de Saúde do Politécnico do Porto), INZONE consists of three stages. The first stage, which is the sensory room itself, provides neurodiverse fans with privacy and control over all sensory stimuli. The second stage reduces control and gradually prepares them for the third stage, INZONE’s ultimate goal, which is to enable the integration of these people and their families in the stadium stands along with the other fans.

Advertisement
Prague Gaming & TECH Summit 2025 (25-26 March)

“It is a great honour for us at Kaizen Gaming and Betano, to launch this initiative that creates a more inclusive environment for people with sensory challenges. The new sensory room at the Dragão stadium is a significant step towards social integration and diversity. With the invaluable support of the President of FC Porto and in collaboration with the School of Health of Porto, we have created a safe and calming space. At Kaizen Gaming, we are committed to continuously supporting initiatives that promote social awareness and equality for all. We thank FC Porto for their collaboration and for the opportunity to contribute to the creation of a world that accepts and supports social inclusion,” Panos Konstantopoulos, President of Kaizen Foundation, said.

The newly founded Kaizen Foundation is a charitable organisation funded by Kaizen Gaming.

“FC Porto has been carrying out work around sustainability and, more specifically, inclusion, which I am very proud of and which has been described as being a point of reference. This is another step we are taking in partnership with Betano and the School of Health of the Polytechnic Institute of Porto, which allows us to equip the Dragão Stadium with amenities that did not exist before that make us more inclusive and prepared to welcome all Porto fans,” Jorge Nuno Pinto da Costa, President of FC Porto, said.

Fanatics Sportsbook

Fanatics Sportsbook Partners with New York Racing Team

Published

on

fanatics-sportsbook-partners-with-new-york-racing-team

 

New York Racing Team announced a partnership with Fanatics Sportsbook to become the primary sponsor of the team’s No. 44 Chevrolet, driven by star driver J.J. Yeley for two of the NASCAR Cup Series’ most prestigious races – the Cracker Barrel 400 at Nashville Superspeedway and the NASCAR Cup Series Championship Race at Phoenix Raceway.

The Fanatics Sportsbook No. 44 Chevrolet will take to the track – first in Music City on Sunday, June 1 and next in The Valley on Sunday, November 2 – decked in the company’s signature Lava Red and Black paint scheme and adorned with the Fanatics Sportsbook logo on the hood and sides of the car. It’s only fitting that Fanatics Sportsbook will grace the car for the first time in Tennessee, as the state was the first to experience the sportsbook upon its launch in 2023.

In celebration of this partnership, Fanatics Sportsbook will have exclusive new customer offers for the Nashville and Phoenix races, along with expanded NASCAR betting capabilities, such as race parlays, to finish on the podium, exacta and trifecta betting. Fanatics Sportsbook will also offer unique JJ Yeley specials and live betting markets on Raceday.

According to Fanatics Sportsbook, Yeley is +800 to have a Top 10 Finish at Nashville Superspeedway and customers will also be able to place wagers on J.J. Yeley’s Starting Grid Position, Chevrolet-specific placement, first lap results, and much more. NASCAR fans can download the Fanatics Sportsbook app on iOS and Android and begin their Fanatics betting experience.

Advertisement
Prague Gaming & TECH Summit 2025 (25-26 March)

“We are proud to partner with John Cohen and the New York Racing Team. The partnership with New York Racing Team is an incredible branding opportunity and an inflection point for us as we continue to build the fastest growing sportsbook in America. We are going to develop exclusive content for NASCAR fans and curate an elevated experience for our customers at each race that only a brand like Fanatics can offer. Our employees and customers can’t wait to cheer on the No. 44 Fanatics Sportsbook Chevrolet toward the checkered flag at Nashville Superspeedway and Phoenix Raceway,” said Selena Kalvaria, CMO of Fanatics Betting and Gaming.

The post Fanatics Sportsbook Partners with New York Racing Team appeared first on Gaming and Gambling Industry in the Americas.

Continue Reading

Balkans

SYNOT Enters the Bulgarian Market

Published

on

synot-enters-the-bulgarian-market
Reading Time: < 1 minute

 

SYNOT Group has successfully realized its first installation of land-based products in Bulgaria. The popular MAGIC BALL LINK jackpot system has been launched at IMPERIA Gaming Clubs in the city of Plovdiv, with three installations (a total of 12 Eclipse FL-32 machines) at three different locations.

“I would like to thank to IMPERIA Gaming Clubs for the trust and the opportunity to show the best performing products of SYNOT to the player’s audience in Bulgaria. I strongly believe that this is the beginning of a fruitful partnership which will grow in time,” said Stanislav Stanev, International Business Development Director of SYNOT Group.

MAGIC BALL LINK is a progressive jackpot system that has already gained popularity in several markets due to its attractiveness and performance. Bulgarian players can now enjoy eight exciting linked games that combine a entertaining gaming experience with the potential for significant winnings. This installation follows shortly after SYNOT Group recently obtained a license for the Bulgarian market, paving the way for further growth and expansion in the region.

Advertisement
Prague Gaming & TECH Summit 2025 (25-26 March)

“We are happy to welcome SYNOT slot machines on our floors, and we really believe that SYNOT products will supplement our diverse offering to the players and will become an integral part of all our locations,” said Gavril Chetrafilov, Owner of IMPERIA Gaming Clubs.

The post SYNOT Enters the Bulgarian Market appeared first on European Gaming Industry News.

Continue Reading

partnerships

Tipico and German Football Association Announce Expansion of Their Strategic Partnership

Published

on

tipico-and-german-football-association-announce-expansion-of-their-strategic-partnership
Reading Time: 2 minutes

 

Tipico and the Deutscher Fußball-Bund (German Football Association) have announced an expansion of their strategic partnership. The leading German sports betting provider already partnered with the DFB Cup competitions for both women and men, will now also become an official partner of the 3. Liga (Third Division). The agreement comes into effect on July 1 at the start of the new season and runs for three years through the 2027/28 season.

Under the terms of the agreement, Tipico receives exclusive central advertising rights across the 3. Liga. This includes joint Tipico and league logo placement on the right sleeve of all 3. Liga team jerseys, brand visibility through stadium advertising boards during TV broadcasts and various digital rights. The majority of the financial proceeds from this agreement will directly benefit the 20 3. Liga clubs, with payments distributed each season.

Kajetan Strini-Brown, Director of Marketing & Brand at Tipico, said: “3. Liga is pure football: packed stadiums, passionate competition, hope and suspense – it’s a perfect match for Tipico! We are therefore extremely excited to work together to further strengthen the appeal and visibility of this special league. For us, the 3. Liga is the logical extension of our commitment to German football, as we are now partner of all professional competitions. We have been working with the Bundesliga and 2. Bundesliga for many years and have also partnered with the DFB for a year already.”

Advertisement
Prague Gaming & TECH Summit 2025 (25-26 March)

Dr. Holger Blask, Chairman of the Management Board of DFB GmbH & Co. KG, said: “This good news rounds off an outstanding year in the 3. Liga full of spectator records and underlines the popularity of the league. Tipico fits in as a strong and reliable partner. Together, we also want to continue our extensive efforts for responsible handling of sports betting within this framework. For many years, the DFB has shared the goals named in the State Treaty on Gambling, which only permits betting offers from state-licensed providers in accordance with legal requirements. In this context, the promotion of regulated offers and simultaneously the effective fight against the black market are of great importance to preserve the integrity of the game and protect the players.”

The post Tipico and German Football Association Announce Expansion of Their Strategic Partnership appeared first on European Gaming Industry News.

Continue Reading

Trending

Offering comprehensive coverage on all aspects of the gaming sector, our daily posts include online and land-based gaming, betting, esports, regulatory and compliance updates, and technological advancements. Regular features encompass daily news articles, press releases, exclusive interviews, and insightful event reports.

The platform also hosts industry-relevant webinars, and provides detailed reports, making it a one-stop resource for anyone seeking information about operators, suppliers, regulators, and professional services in the European gaming market. The portal's primary goal is to keep its extensive reader base updated on the latest happenings, trends, and developments within the gaming and gambling sector, with an emphasis on the European market while also covering pertinent global news. It's an indispensable resource for gaming professionals, operators, and enthusiasts alike.

Contact us: [email protected]

Editorial / PR Submissions: [email protected]

Copyright © 2015 - 2024 - Gaming News Room is part of HIPTHER Agency. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania