Light & Wonder Announces Exclusivity Agreement with Crucible Gaming

Latest agreement sees fast-growing United Kingdom-based studio join leading global aggregator to amplify audience reach

Light & Wonder Incorporated (Light & Wonder) (NASDAQ and ASX: LNW) has made the latest step in its content strategy to support independent studios after securing a deal with industry rising star Crucible Gaming.

The United Kingdom-based studio currently offers bespoke content design and development services, which have included the production of some of Light & Wonder’s most successful launches in recent years. Having experienced rapid growth over the last 18 months, Crucible Gaming is now set to develop its own content alongside its existing development services.

The exclusive agreement sees an initial five titles go live on Light & Wonder’s platform, which blends traditional gameplay with new features such as Beaver Las Vegas and Bar-X Infinity Reels utilising a classic United Kingdom-focused Bar-X slot style with the ReelPlay-licensed Infinity Reels mechanic, designed to cultivate player familiarity with Crucible Gaming’s content.

Crucible Gaming’s unique approach to game design and development is rooted in its senior management team’s longstanding experience in both the land-based and iGaming sectors. The supplier’s product portfolio is developed from its close relationship with operators as well as understanding the needs of players across different markets.

The launch marks the latest milestone for Light & Wonder’s efforts to expand its content provision and bring emerging studios to the forefront, strengthening its position as a leading global supplier.

“The entire team are beyond excited about partnering with Light & Wonder to bring our unique content to operators worldwide,” the founder and Chief Executive Officer for Crucible Gaming, Ed Byard, said. “We are probably the most experienced newcomers in the industry with a great history of products under our belts and are fully intent on pushing the boundaries of iGaming in the coming years. Operators can expect innovative and high-earning products targeted at their key territories, all built on our cutting-edge ANVIL framework.

“Thanks to Rob Procter, Dylan Slaney, Steve Mayes, Leigh Clements and the Light & Wonder team for their vote of confidence in Crucible Gaming; we can’t wait to get started.”

“In our relentless pursuit of bringing high-quality and unique gaming experiences to the market, our latest partnership with Crucible Gaming marks another important step in this journey,” the Senior Director Digital Partnerships for Light & Wonder, Steve Mayes, said. “Crucible Gaming has made huge strides in the industry since its inception and we look forward to elevating this through our global gaming ecosystem. With titles that have already been received with overwhelming success worldwide, we are delighted to be able to share its vision to our operator network.”

Light & Wonder’s online ecosystem delivers more than 3,500 games from a global network of in-house and third-party game studios with unrivalled ease of integration that is robust and secure. All content is supported with a comprehensive range of responsible gambling tools, helping to deliver a safe and enjoyable gaming experience for players.