Press Releases
FSB Launches In-House Pre-Packed Bet Builder Product

Award-winning sportsbook supplier adds additional revenue generating layer to its proprietary Bet Builder product
Global sports betting platform provider FSB has rolled out a fully automated, pre-packed Bet Builder product onto its sportsbook platform.
The new product, powered entirely from FSB’s proprietary football pricing models, generates and publishes an extensive selection of pre-built Bet Builder bets within individual matches.
Demonstrating the scale of FSB’s highly automated capabilities, the pre-packed Bet Builder odds content will be integrated into almost 100,000 annual matches covering top-flight and lower league action from multiple leagues across various continents in men’s and women’s football.
A multi-month, end-to-end collaboration between FSB’s Trading, Product and Quant teams, the pre-packed Bet Builder has player/team props content within its core output and has been built with a forensic focus on UX optimisation evidenced in a unique front end carousel display.
“The exciting introduction of our pre-packed Bet Builder product truly takes our football offering onto another level,” the Sportsbook and Trading Director for FSB, Mark Wilson, said. “To maximise the potential of this product, we are producing vast volumes of automated, pre-packed betting content and it’s no surprise that initial data indicates margins north of 30% and increased player LTV numbers across our partner community.
“This new roll out is a further example of our unique and skilled capabilities in building innovative, contemporary sportsbook technology products that position us as one of the leading B2B sportsbook specialists.”
BiS SiGMA Americas 2025
DATA.BET Makes Successful Stand Debut at BiS SiGMA Americas 2025

Premium esports betting solution supplier expands presence in the growing Brazilian market
DATA.BET has successfully concluded its first-ever stand appearance at BiS SiGMA Americas 2025, one of the largest iGaming events in the region, held on April 8-10 in São Paulo, Brazil. The event took place in Transamerica Expo and brought together over 17,500 participants.
The company made a strong impression with its dedicated expo booth, where representatives engaged with local operators and business partners to discuss development opportunities in the growing LatAm market. DATA.BET showcased its comprehensive suite of solutions, including an updated Single Page Application (SPA), along with tools that are also adapted for local betting projects, including Scoreboards, Pitch Tracker, and Streaming – all designed to enhance user engagement with the platform and optimize their betting experience, particularly for mobile devices.
Alongside a bar serving exclusive cocktails that capture the spirit and vibe of Brazil, DATA.BET fleshed out its interactive stand with cosplayers dressed as Jinx and Ahri – popular characters from League of Legends, one of the top games among LatAm fans. This creative approach helped visitors immerse themselves in the iGaming atmosphere while exploring the company’s extensive portfolio of esports disciplines, events, and betting markets.
Natalie Loshatynska, Head of PR & Marketing at DATA.BET, commented: “Our stand debut at BiS SiGMA Americas allowed us to connect with Brazilian operators at this major event, learn about their specific needs, and introduce our iGaming solution. We saw great interest in esports from visitors. Latin America is a key market with huge growth potential for our niche. We’re excited to bring our products to this dynamic region, and the positive reaction confirms our decision to take part in BiS SiGMA Americas was right.”
The post DATA.BET Makes Successful Stand Debut at BiS SiGMA Americas 2025 appeared first on Gaming and Gambling Industry in the Americas.
Malta
XGENIA to Unveil AI Set to Reshape the Future of iGaming

In a bold move set to shift the foundation of iGaming, the creators behind some of the industry’s most advanced AI tools are preparing to unveil a next-generation platform — and they’re doing it with style.
On Tuesday, May 6th at 20:30 CET, Valletta’s iconic 200 Old Merchants Street will be transformed for one night only into a live, immersive showcase of what’s next. The strictly invite-only gathering will bring together top-tier media, industry leaders, developers, and innovators for the debut of a powerful new end-to-end AI system built specifically to reshape how games are imagined, created, and brought to market.
“This isn’t just another tool — it’s a paradigm shift in how we think about building games,” said Mark Flores Martin, CEO of XGENIA. “Everything from speed to quality to who gets to create and what — it’s all about to change.”
Designed to radically streamline the development pipeline, the system bridges the gap between creative vision and execution. It eliminates inefficiencies, replacing outdated workflows with a unified platform for concepting, building, and refining games with AI, at unprecedented speed — all while enhancing creative freedom and control.
Adding to the moment’s significance, the Prime Minister of Malta is expected to attend, reinforcing the nation’s commitment to innovation and AI in its leadership role in the future of iGaming.
Those interested in attending the event or receiving early access details can join a waitlist at https://lu.ma/7le61lye
The post XGENIA to Unveil AI Set to Reshape the Future of iGaming appeared first on European Gaming Industry News.
Asia
Jetapult Strengthens AI Expertise: Onboards Industry Leaders, Oz Silahtar and Dr. Arjun Jain

Jetapult, an AI-driven gaming investment firm, has strengthened its AI suite by bringing on board two industry leaders—Oz Silahtar and Dr. Arjun Jain. This move reinforces Jetapult’s ongoing efforts to integrate advanced AI capabilities across mobile game studios, with a clear focus on solving real industry challenges. These include streamlining content production through large-scale asset generation, automating UA creatives and ASO strategies in a post-IDFA world, and integrating performance and user data systems to enable smarter, faster decision-making.
Oz Silahtar, an MIT alumnus and serial AI entrepreneur, brings deep expertise in machine learning and generative AI. He previously founded Tarentum AI and UA Hero (acquired by TapNation), and was Head of EMEA at Leonardo.ai, which was acquired by Canva in 2024. At Jetapult, he will guide studios in applying global AI best practices to boost operational efficiency and content innovation.
Joining him is Dr. Arjun Jain, a generative AI and computer vision expert with a Ph.D. from the Max-Planck Institute. He has held key roles at global tech leaders like Apple and is best known for his pioneering work on motion capture technology at Weta Digital for Steven Spielberg movies (The Adventures of Tintin). At Jetapult, Dr. Jain will lead efforts in large-scale asset generation and AI-assisted content creation, streamlining production pipelines across mobile gaming studios.
Oz Silahtar, Partner, AI Platforms, Jetapult, said, “As an AI entrepreneur, I’ve always been focused on pushing the boundaries of what’s possible with machine learning and generative AI. I see Jetapult’s vision as a bold and timely move to transform mobile gaming. The team is exceptional, and the opportunity to apply AI — from rapid content creation to precision player targeting — is immense.”
Sharan Tulsiani, Co-founder and CEO of Jetapult, said, “AI isn’t just a tool — it’s the new infrastructure for how games will be built, scaled, and experienced. At Jetapult, we’re not just adapting to this shift — we’re leading it. By bringing in experts like Oz and Dr. Jain, we’re doubling down on our belief that the future of game development lies in AI-native studios. With our GamePac AI platform, we’re giving studios the ability to move faster, create smarter, and operate more efficiently — unlocking a new era of scalable, data-driven creativity in mobile gaming.”
Jetapult’s proprietary GamePac AI suite is built to unlock greater efficiency for studios by integrating AI directly into everyday workflows. Currently used across its portfolio companies, GamePac helps automate asset creation, generate performance-optimized ads, and equip game teams with tools that drive speed, creativity, and smarter decision-making—laying the foundation for more scalable and efficient game development.
Jetapult is actively enhancing its AI capabilities by recruiting top-tier talent, including engineers, researchers, and creatives. The company is focused on building the next generation of AI-native studios across high-growth markets, where creativity and automation converge to unlock new opportunities in gaming.
The post Jetapult Strengthens AI Expertise: Onboards Industry Leaders, Oz Silahtar and Dr. Arjun Jain appeared first on European Gaming Industry News.
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