Press Releases
Kiron Interactive gears up to showcase groundbreaking new Virtual Football at ICE London 2024
Kiron Interactive, a leading provider of Virtual Sports and numbers games, is gearing up to unveil an exciting lineup of new products at ICE London 2024, most notably its highly anticipated flagship football product, GOAL Premier.
As the crown jewel of Kiron’s portfolio scheduled for release in 2024, GOAL Premier, with its class-leading graphics and innovative betting options, will make its debut at the industry’s largest event in London next month, offering visitors an exclusive preview.
Poised to establish an unprecedented industry benchmark, GOAL Premier proudly showcases a significant achievement, utilising the largest-ever recorded volume of motion-capture data, brought to life by a talented cast of professional footballers, filmed in one of the movie industry’s most prolific and acclaimed international visual-effects studio.
Delivering unmatched game visuals, incorporating cutting-edge photo-realistic player movement, flawless animation, and next-gen CGI, GOAL Premier promises to add a layer of unparalleled realism that transcends what players will have experienced before.
GOAL Premier features action-packed games taking place every two minutes,, with major favourite international teams at play, and introduces innovative bet markets including first player to score, yellow card predictions, penalties in the match, and more.
These player-favourite matchups feature cinematic instant replays, shot with state-of-the-art motion capture technology, immersive sound design, and action-packed commentary narrated by a professional football commentator, well-positioned to appeal to the estimated 5 billion plus football fans worldwide.
Additionally, Kiron’s Instant Win portfolio is also set for a significant boost, with three distinctive next-generation gaming experiences that are set to deliver fresh new gameplay to the genre with new themes and features that offer true diversity.
Penguin Plunge, Crab Roulette and Roach Roulette all enjoy a launch at ICE and bring a sense of fun, with exceptional visuals and character design that marry together with ease of play to raise the engagement bar for pick-up and-play betting entertainment.
All three are a hybrid of roulette, virtual racing and loot box reveal play styles, as players race to the finish line. The races are supplemented with bonus meters to be filled, providing fantastic winning potential from the additional bonus rounds available.
Rounding off a comprehensive and significant array of major new product reveals, Kiron’s entry into the hugely popular Crash game sector will be heralded with an exclusive first glimpse of Rodeo and Arm Wrestling.
These hybrid sports titles, which feature side bets for additional engagement, are the first of their kind in the industry. Developed in collaboration with partner Curious Games, they bring never-before-seen themes to a key industry genre and maintain Kiron’s consistent pushing of boundaries to deliver innovative and dynamic releases.
Kiron will be exhibiting from stand S2-110 at ICE and invite all attendees to discover its incredible range of new products, designed to make operator lobbies stand out and drive revenue.
Steven Spartinos, Kiron Co-CEO, said: “ICE has always been the industry’s showpiece event where, if you have something to shout about, then it is the place to do it. 2024 is set to be arguably Kiron’s most exciting in terms of the quality and quantity of new products. As a company, we’ve been hard at work for some time now, creating, innovating and breaking boundaries with an unprecedented number of new products that elevate the verticals we service.
“GOAL Premier is set to revolutionise the Virtual Sports betting landscape, positioning Kiron as the leading provider and serving as the ultimate addition to operators’ portfolio. Our new Instant Win and Crash games will provide players with unique gaming experiences they won’t have seen before and are sure to love. We invite all attendees to visit us at ICE to experience our new games, and we look forward to discussing how we can contribute to enhancing player acquisition, retention, and revenue for operators.”
The studio is shortlisted for the “Brand of the Year – B2B” category
ELA Games, an innovative game development studio, has been shortlisted for the “Brand of the Year – B2B” category at the upcoming EGR Marketing & Innovation Awards 2025.
The EGR Marketing & Innovation Awards is an event that celebrates key figures and innovative brands within the iGaming industry. The ceremony recognises companies that demonstrate commercial success through game-changing creativity and contributions to the improvement of the industry. It gathers the brightest and most influential minds to reward those who have helped the online gaming sector grow.
ELA Games’ nomination for the “Brand of the Year – B2B” category highlights the company’s efforts in creating a portfolio that balances operator-centric growth with player-friendly gaming experiences. The studio has demonstrated a commitment to helping operators improve player acquisition and retention metrics through data-backed performance, making it a beneficial partner.
Marharyta Yerina, ELA Games’ Managing Director, commented on the nomination, “The ELA Games team is proud to receive a nomination for a significant category at a prestigious event. We’ve made considerable strides in 2025 to develop our portfolio and create games that both help operators grow and provide fun for players. We look forward to networking with all our peers at the ceremony, and congratulations to all nominees!”
The EGR Marketing & Innovation Awards 2025 will take place on June 19, 2025, at The Mermaid, London. The ELA Games team will attend the ceremony for a night of excitement, networking, and celebration.
The post ELA Games Receives Key Nomination at EGR Marketing & Innovation Awards appeared first on European Gaming Industry News.
Giorgia Kasat
Reals Appoints Giorgia Kasat as New Head of HR, Strengthening Organizational Strategy in the Betting Industry
Leading Brazilian Betting Brand Reals Welcomes Former Itaú and Votorantim Executive to Drive Human Capital Development
Reals, one of Brazil’s leading regulated online betting and gaming platforms, has announced the appointment of Giorgia Kasat as its new Head of Human Resources. With over 20 years of experience in strategic people management, organizational transformation, and leadership development, Giorgia brings a wealth of expertise from her roles at major corporations such as Votorantim, Banco Itaú, Duratex, Capgemini, and Munksjö.
Recognized as a finalist in the 2024 “Most Admired CEOs and HR Leaders” awards by Grupo Gestão RH, Giorgia also holds an Executive Business degree from Fundação Dom Cabral, an MBA in Business Management from Fundação Getúlio Vargas (FGV), and certification in Group Psychodrama from PUC-SP.
“We believe that a company’s success is directly linked to its ability to foster the best in its people within a healthy, growth-oriented environment. Giorgia’s human-centered leadership style drives engagement and positive results. As a serious and regulated company, professionalism is a core value for us, and her arrival is a strategic step in our organizational growth,” said Hilton Andrade, CFO of Reals.
Giorgia expressed enthusiasm about joining Reals at a pivotal moment for the company and the industry: “I’m excited to take on this new challenge with a major player in the betting and online gaming industry. My passion lies in developing people who go on to inspire and empower others. Together, we’ll build a strong culture of growth, diversity, and performance in a sector that is rapidly consolidating in Brazil and globally.”
Reals Expands Workforce and Strengthens Market Presence
Amid rapid expansion, Reals is in the process of hiring approximately 1500 new employees and preparing to move into a new 6,000 m² headquarters in São Paulo. Already a standout in the market, Reals made headlines earlier this year by becoming the first Brazilian betting operator to sponsor a major European football club, AC Milan, as its Official Regional Betting Partner for Latin America.
Reals also holds a master sponsorship with Coritiba Foot Ball Club in Brazil and boasts an all-star ambassador roster led by TV personality Rodrigo Faro, alongside popular influencers Ítalo Sena, Edu Primitivo, and Gabi Nery.
With a 9.5 rating on Reclame Aqui, Reals is among the top-rated licensed betting operators in Brazil, reinforcing its reputation for reliability and customer trust.
The post Reals Appoints Giorgia Kasat as New Head of HR, Strengthening Organizational Strategy in the Betting Industry appeared first on Gaming and Gambling Industry in the Americas.
eSports
Esports World Cup Foundation Launches Global “Road to EWC” Program, Unveiling Qualification Pathways for the Esports World Cup 2025
The Esports World Cup Foundation (EWCF) has unveiled the full scope of the qualification system for the Esports World Cup 2025 with the launch of the global “Road to EWC” program. Featuring over 200 tournaments spanning grassroots leagues to elite international circuits, the Road to EWC offers opportunities for players at every level to compete on the world’s biggest stage, the Esports World Cup, set to return to Riyadh, Saudi Arabia, from July 7 through August 24.
“Road to EWC is a platform for every player, Club, and community whose journey defines the spirit of competition,” said Faisal Bin Homran, Chief Product Officer, of the Esports World Cup Foundation. “By connecting hundreds of tournaments across the world, we are creating life-changing opportunities for players at every level, bringing the world’s best talent to Riyadh. This is how we grow the sport – by growing our partnerships, investing in competitions and laying the foundation for sustainable growth across the industry.”
The Road to EWC qualification program marks a major milestone for the Esports World Cup and is a core component of EWCF’s commitment to the sustainable growth of esports, supporting the professional ecosystem and advancing the sport on a global scale. With 25 tournaments in 24 games, including four new games – Chess, Crossfire, FATAL FURY: City of the Wolves and VALORANT – the EWC 2025 will bring together more than 2,000 elite esports players and 200 top Clubs to compete for a prize pool of more than $70 million, the largest in esports history.
For League of Legends, Valorant, Overwatch 2, and Apex Legends, official publisher circuits such as the LEC, VCT, OWCS, and ALGS serve as the primary route to qualification. Other games, including Dota 2, Call of Duty: Warzone, PUBG, Teamfight Tactics, and StarCraft II, are holding open online qualifiers, while fighting games, including Street Fighter 6, TEKKEN 8, and Fatal Fury are qualifying players through community-driven tournaments such as EVO Japan, Combo Breaker, and CEO.
In mobile titles like Mobile Legends: Bang Bang, Free Fire, PUBG MOBILE, and Honor of Kings, region-specific leagues across Southeast Asia, MENA, and LATAM are producing national champions who will represent their respective nations in Riyadh. Finally, for titles such as Chess, EA SPORTS FC 25, and Overwatch 2, a final wave of Last Chance Qualifiers will be staged in July, giving one last opportunity for breakout players and rising stars to earn their spot in Riyadh.
Additional information about the Road to EWC, including events and dates for specific titles, can be found at esportsworldcup.com.
As anticipation builds for the Esports World Cup, the Road to EWC also features a multi-channel marketing campaign with a calendar of original content from selected qualifier events and partner leagues around the world. Player interviews and behind-the-scenes access will bring to life the stakes, talent, dedication and human interest stories behind the competition, alongside tournament and game explainers to introduce EWC games to broader audiences and bring fans closer to the action.
The Esports World Cup 2025 will once again unite gaming and esports communities in Riyadh, Saudi Arabia, for a global competition that will crown the next Esports World Cup Champion. The tournament’s unique cross-game format will reward Clubs and players competing for a life-changing prize pool across a mix of platforms and genres, bringing together esports’ best teams, players and games under one banner in the largest-ever celebration of esports.
The post Esports World Cup Foundation Launches Global “Road to EWC” Program, Unveiling Qualification Pathways for the Esports World Cup 2025 appeared first on European Gaming Industry News.
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