partnerships
Kambi Launches “Kambi Engage”, a Third-Party Supplier Ecosystem for Partners
Kambi Group, the world’s trusted sports betting partner, has launched “Kambi Engage”, an all-new ecosystem through which Kambi partners can discover and access an additional range of top tier bettor engagement tools and services.
The solution provides a scalable means for Kambi partners to access a growing range of market-leading third-party bettor engagement solutions which has been carefully put together by Kambi, complementing the broad toolbox of engagement features already available on the Kambi platform.
Launching with Epoxy.ai, OtherLevels and VAIX, Kambi Engage further enhances the differentiation and customisation capabilities available to Kambi partners through straightforward integrations to cutting-edge technology companies.
Erik Lögdberg, Managing Director at Kambi, said: “We are pleased to launch Kambi Engage with an initial group of extremely exciting suppliers. Engage was created to address the ever-increasing demand of our partners to further customise, differentiate and enhance their sportsbook.
“By providing an easy and scalable way for our partners to access market-leading third-party bettor engagement solutions, we are doubling-down on our commitment to open up the Kambi sportsbook and offer unmatched flexibility and speed to market.”
OtherLevels is a leading supplier of real-time multi-channel engagement platforms, working in the sports betting, fan engagement, casino and lottery sectors.
Brendan O’Kane, CEO of OtherLevels, said: “We are thrilled to be selected as a launch partner for Kambi Engage. Allowing Kambi operators to deliver personalised live sport offers and recommendations, before and during matches, via their existing CRM platform, is a game changer. Using an operator’s owned media, rather than paid media, drives down the cost of re-activation and expands operating margins. We are excited to work closely with Kambi to maximise the Kambi sportsbook experience.”
VAIX offers the sports betting and iGaming industry a market-leading AI engine, allowing operators to utilise deep learning capabilities to engage customers and enhance operations across personalisation, acquisition marketing and retention.
Andreas Hartmann, CEO and Co-founder of VAIX, said: “Working with Kambi already since 2017, we are excited to formalise this fruitful cooperation and join the Kambi Engage ecosystem. A number of Kambi sportsbooks are already seeing the benefits of using the Vaix Sports Personalisation AI for their users, and we look forward to bringing that to more partners through Kambi Engage.”
Casino Portugal, one of the leading online gaming operators in the country, has announced the addition of MGA Games titles to its digital entertainment catalog. Thanks to this partnership, users can now enjoy some of the Spanish developer’s most successful releases, such as O Bandido Explosivo, O Gato Mago, Fortuna do Petróleo, Mar Dourado Megaways, Avalanche Selvagem, Minerais Mágicos, Carnaval de Lendas Míticas, and Giro Estelar, among others. This integration strengthens the casino’s content offering, which currently includes over 800 available games.
The arrival of MGA Games’ titles marks another step in Casino Portugal’s strategy to offer a diverse, safe, and high-quality gaming experience tailored to the tastes of the local audience. MGA Games, in turn, continues to expand its international presence with its innovative localized productions, which are already a benchmark in Spain, Europe, and Latin America. With a catalog of over 200 games and 20 years of industry experience, the company is recognized for its ability to adapt to each market.
“We are very pleased with the launch of our games at Casino Portugal, a leading company in the sector. This agreement allows us to bring our productions even closer to the Portuguese audience, a strategic market in our European expansion,” said Javier Lanfranchi, Commercial Director of MGA Games. “We will continue to invest in innovative and localized content that connects with players in each country.”
The post MGA Games’ Iconic Slot Catalogue Now Live on Casino Portugal! appeared first on European Gaming Industry News.
Max Level will work closely with Riot’s India and South Asia teams to amplify brand campaigns, regional esports initiatives, product updates, and community-first storytelling in India, Bangladesh, Nepal, and other South Asian markets. The collaboration aims to build authentic, culturally resonant narratives that reflect Riot’s mission as a player-focused organisation.
The win follows a competitive multi-agency pitch process that saw Max Level selected from among several top PR agencies. The decision was based on Max Level’s deep understanding of the gaming and esports audience, its creative-first approach, and its proven ability to drive conversation and cultural relevance.
Siddharth Nayyar, Co-founder and Chief Executive Officer at Max Level, said, “Winning the PR mandate for Riot Games is a defining moment for us. Riot has not only shaped the modern multiplayer era but also built global communities around player-first values. We’re thrilled to help expand that legacy in India and South Asia, a region that’s growing and evolving at a breakneck pace.”
Max Level’s mandate includes ongoing campaign support for key products and IPs, regional amplification of Riot’s global esports events, as well as strategic counsel on community engagement and creator collaborations. The agency’s track record with brands like NODWIN Gaming, SuperGaming, CyberPowerPC India, KRAFTON, ESL FACEIT Group among others makes it uniquely positioned to drive culturally relevant PR in gaming and esports.
According to the Lumikai State of India Gaming Report 2024, India’s gaming market reached $3.1 billion in FY23, with projections to hit $7.5 billion by FY28, fueled by a base of over 568 million gamers, nearly half of whom are paying users. The report also highlights how India is now the largest consumer of mobile games globally, creating an immense opportunity for publishers like Riot to scale their reach and community.
The post Max Level Wins PR Mandate for Riot Games in India and South Asia appeared first on European Gaming Industry News.
partnerships
kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season
kwiff, the super-charged sports betting service, has been unveiled as the official betting partner and Back of Shirt Sponsor of Motherwell FC ahead of the 2025/26 Scottish Premiership season in a 2-year agreement at least.
This is kwiff’s debut football partnership in Scotland, and signifies a big step forward as the brand continues to amplify its UK presence. As part of the agreement, kwiff’s branding will feature on the back of the club’s home and away kits, along the bottom.
Garry McGibbon, Director of Spryme Limited, commented: “We’re very pleased to join forces with Motherwell FC, a club with a proud history and passionate fans. Working with Motherwell gives us the perfect chance to introduce our brand to Scottish supporters – and we’re looking forward to getting behind Motherwell in the upcoming campaign.”
Suzanne Reid, Commercial Director at Motherwell FC, said: “Welcoming kwiff as our Official Betting Partner and Back of Shirt Sponsor for the 2025/26 season is the perfect way to kick-start our campaign. It’s great to have kwiff behind us for the season ahead.”
The post kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season appeared first on European Gaming Industry News.
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