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Soft2Bet’s gamification features combine innovation with modern technology
Gamification is more than a “nice-to-have”, it drives substantial revenues and enables iGaming companies to keep up with technological advances, says Yoel Zuckerberg, Chief Product Officer at Soft2Bet.
Gamification is often mentioned as a feature that suppliers and operators should add to their product portfolio, rarely as a key component of their growth strategy that can drive substantial revenues to their bottom line.
Reasons behind this mode of thinking include:
- tech development and integration projects can be costly and time-consuming,
- companies may view their products and the revenues they generate as satisfactory, and
- not feel the need to call on their tech resources to implement these features.
At Soft2Bet gamification has been a priority from day one. We call it Motivational Engineering: this focus on engineering is not accidental – technology is one of the main drivers of iGaming growth and we ensure we harness its power for the benefit of our partners.
In addition, a strong argument can be made that the industry’s legacy platforms and lack of innovation are causing it to fall behind other mainstream online sectors.
Proof by numbers
So how does Soft2Bet’s Motivational Engineering benefit our operators?
Our Betinia brand operates in Denmark and Sweden, two of Europe’s most respected iGaming markets that demand strong legal and regulatory compliance from their stakeholders.
In the past 12 months, Betinia recorded a 65% increase in gross gaming revenues (GGR) when compared to non-gamified brands.
- The adoption rate of the features was 60%, showing strong topline engagement from players.
- On a more granular level, nearly half of the players who engaged with the features deposited larger amounts and deposit frequency was 30% higher.
- Players’ lifetime values were also up: average revenue per user (ARPU) was up 70% for 50% of those who engaged with the gamification features and the GGR they generated increased by more than 60% compared to non-participants.
Full integration
One of the reasons our Motivational Engineering technology is successful is because it is fully integrated throughout our Player Account Management system and delivers a comprehensive gamification solution that produces impressive GGR, LTV and ARPU returns for our partners.
This performance is the result of this seamless integration with our in-house platform, which includes our robust back office, dedicated games studio, payment gateway, and solutions tailored for both retail and online environments.
Changing mindsets for the digital age
We often hear that many operators and suppliers, including many of the best-known brands in our sector, rely on tech that is outdated and not up to the requirements of the new digital age.
This means there is a great deal of legacy technology operating in the industry and this materially impacts its ability to deliver the cutting edge solutions that directly impact your bottom line as an operator. So as an iGaming supplier to operators worldwide, how does Soft2Bet address these issues?
- Transformational: Soft2Bet turns challenges into opportunities through tech innovation. Our platform is based on agile and modular microservices such as a payment gateway, bonus engine, GSP gateway, enhanced affiliation and marketing tools, CRM tools, and, as a key advantage that is unique to Soft2Bet, our proprietary Motivational Engineering gamification engine, which greatly enhances gameplay and boosts revenues.
- Changing a conservative mindset: As an industry, online gambling is actually very conservative and many operators, suppliers, startups or consultants often make the point that this mindset needs to change.
- Outdated platforms: Many of the platforms’ frameworks are outdated, non-scalable or have serious tech issues such as being monolithic, full of old templates, manual bonusing tools or an inability to integrate new features quickly.
- Keeping up with trends: Technology plays such a key role in our sector that we must keep up with B2B and B2C trends, such as new channels, gameplay niches and combining mobile casual gaming with real money gaming.
- Rewarding journey: In many ways, gamification is an ongoing journey. It includes implementing a tech revolution that harnesses the capabilities of microservices, AI, web3, casual gaming or new channels. It can take time and resources to complete, but the rewards are significant.
Motivational Engineering in practice
The Soft2Bet products that feature our gamification tools include Bonus Crab, a real time claw machine with toy prizes that can be converted into bonuses and Betinia Stadiums, a highly localized gamification engine that links engaging sports with stadium building in different virtual cities.
City Builder type of game, our top solution, combines a Roman city builder with an online casino experience, while our latest feature BattleSlot is a next-level gamification engine that combines online slots with a card game and enables players to capture new territories by winning slots battles and receive bonuses for each win.
A recent survey has confirmed that almost two out of three (63%) of Illinois residents support legalizing online casinos.
The survey, created by casino bonus and online casino review site BonusFinder.com, asked 1,000 Illinois residents their take regarding legalizing online casinos. The focus group covered voters across a variety of political backgrounds, age groups, and different geos.
Despite online casinos currently being illegal in Illinois, and the only way to access them is illegally, the survey found that one in four residents (26%) admitted to having played at an online casino.
According to a separate analysis, which delved into how much US States could be missing out on in online casino tax revenue, it revealed that Illinois could be missing out on up to $788m. Instead of going to the State, this potential tax money is being funneled to unregulated offshore gambling platforms.
When questioned, hypothetically, how residents would prefer the tax revenue to be spent they prioritized: public education (61.4%), mental health and addiction services (54.8%) and improvements in infrastructure (44%).
Other services that were still important, but less of a priority, to those questioned in the survey were: affordable housing (38%), crime prevention (33.1%), community programs (26.2%) and environmental initiatives (22.7%).
“These findings show that Illinoisans are ready for online casinos, as long as it’s done responsibly,” commented Luciano Passavanti, Vice President at BonusFinder.com.
“The message from voters is clear – they want safe, transparent platforms and strict oversight.
“They also want to know that tax revenue from online casinos will directly benefit their communities; whether that’s through education, healthcare, or local infrastructure.
“Illinois is already a major gaming market. Legalizing online casinos is the next logical step.”
While the majority of voters were in favor (63%), 19% were against legalization and 17.5% remained unsure.
The largest age group supporters of legalizing online casinos was the 45-54 age group, with 68.8% being in favor. However, the age group whose least in favor of legalization remained to be those aged 65 and over – with 51.2% being in favor of legalizing online casinos in Illinois.
The second-largest age group in favor of legalizing iCasinos are those aged 35-44 (64.1%), the third-largest group stood to be those in the 18-34 age bracket with 63.7% of voters supporting legalization.
When it comes to the battle of the sexes, men were found to be significantly more open to the idea of legalization, with 70.5% of men in support. However, in comparison, just 58.3% of women were found to be in support of legalizing online casinos in the State.
Furthermore, a variety of correspondents across different political views were also questioned; with findings revealing that Republican voters were slightly more in favor (65.4%) of legalization compared to Democrat voters (63.3%).
The post Online Casino Legalization in Illinois: Study Finds Two-Thirds of Voters in Favor appeared first on European Gaming Industry News.
The number of people using safer gambling tools increased during the Safer Gambling Week 2024, according to the new figures released by the Betting and Gaming Council (BGC).
Analysis of last year’s successful campaign confirmed over 1.5m unique accounts used a safer gambling tool during Safer Gambling Week, a massive 22% year-on-year increase.
Meanwhile, the number of deposit limits set during the campaign increased by 14% compared to the previous year’s Safer Gambling Week, with 47% of players setting deposit limits for the first time.
Safer Gambling Week 2024 – which ran from November 18 to 24 – also delivered an astonishing 7.2m safer gambling messages to punters across the week, a 10% rise on 2023.
New records were set on social media too, with the campaign generating over 60 million impressions across major platforms X, Facebook, LinkedIn and Instagram, a huge 21% increase on Safer Gambling Week 2023.
BGC CEO Grainne Hurst said: “Safer Gambling Week has proved its worth once again by making a real impact encouraging even more punters to make the most of the broad range of safer gambling tools only available in the regulated sector.
“These new figures are a testament to its ongoing success, and this industry’s commitment to raising standards and ensuring the millions of customers who enjoy a regular flutter, do so in a safe and responsible environment.
“Our members promote safer gambling every day of the year, but a single dedicated week, bringing together the whole sector with support from MPs, peers, the regulator and other stakeholders, promotes that work in a uniquely powerful way.”
The aim of Safer Gambling Week is to kickstart a national conversation between staff, customers and their friends and family, about safer gambling, as well as highlight the range of tools that are available to help people stay in control of their betting.
The campaign also generated over half a million visits to the Safer Gambling Week website, which signposts help and advice for those who may be struggling, as well as offering advice on safer gambling tools like deposit limits and time outs.
The post Use of Safer Gambling Tools Increases 22% During Safer Gambling Week 2024 appeared first on European Gaming Industry News.
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Danish Gambling Authority Publishes the Annual Report “The Gambling Market in Numbers 2024”
The Danish Gambling Authority has published the annual report “The Gambling Market in Numbers 2024”, which summarises the year that has passed on the gambling market in Denmark.
The report shows that Denmark’s total gambling spend in 2024 amounted to DKK 11.0 billion. This is an increase of 5.6% compared to 2023. At the same time, “The Gambling Market in Numbers” shows that an increasing share of online gambling takes place at operators with a licence to offer gambling in Denmark. Thus, the channelisation rate in 2024 rose to 91.5% from 90.8% in 2023, placing Denmark in fifth place over the countries, with the largest share of online gambling taking place on the regulated gambling market.
Tables and figures also describe the development of all gambling categories: charity lotteries, land-based casinos, monopoly lotteries, online casinos, gaming machines and betting. The overall trend remains that the share of gambling spend that comes from online gambling is increasing while the share of land-based gambling is decreasing accordingly.
One theme in this year’s edition of “The Gambling Market in Numbers” is the Men’s Euro, which took place in the summer of 2024. The betting activity during the period clearly showed that the Danes play when Denmark plays.
In addition to statistics for the gambling market, the report also delves into key figures for ROFUS (Register of Self-Excluded Players) and StopSpillet, the Gambling Authority’s helpline on gambling addiction and responsible gambling.
The post Danish Gambling Authority Publishes the Annual Report “The Gambling Market in Numbers 2024” appeared first on European Gaming Industry News.
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