partnerships
BF Games Launches BF HUB Aggregation Platform
BF Games, the dynamic games development studio, has strengthened its position as a leading supplier to the online gambling industry with the launch of the BF HUB aggregation platform.
BF HUB intends to host content from new and up-and-coming studios and will support partners in making their debut across numerous markets and help introduce their fresh and expanding portfolios to players for the first time.
Emerging slots studio Tornado Games is the first company to sign a distribution deal with BF HUB with the provider’s library of 16 titles to be added to the platform including player-favourites Party Birdies, Dragon’s Book and Buffalo Nights Hold ‘n’ Spin.
The new product launch comes after BF Games continues to establish itself as a leading supplier to the iGaming industry across Central and Eastern Europe with a string of high-profile partnerships while adding to its own expansive games portfolio of over 80 engaging slots.
“After significant growth as a slot provider across Europe we are delighted to launch BF HUB, our content aggregation platform for newly launched studios,” the Head of Account Management for BF Games, Rok Hribar, said. “After more than a decade in the industry, we look forward to using our expertise and industry know-how to help new slot providers secure their first partnerships including Tornado Games, who we have no doubt will enjoy huge success.”
“We consider ourselves to be an up-and-coming studio and, while our slots have already taken the market by storm, we want to be able to quickly ramp up distribution so that we can launch them with more operators and engage more players,” the Head of Sales for Tornado Games, Thaluana Muscat, said. “This partnership with BF Games allows us to do just that. The game provider has been busy in recent months, entering new markets and signing plenty of operator deals. We can now leverage this incredible reach and network and continue to scale at pace.”
Adam Greenblatt
BetMGM Sponsors Progressive Jackpot During Wheel of Fortune’s “Big Money Week”
BetMGM, a leading sports betting and iGaming operator, will celebrate Wheel of Fortune’s 8000th episode during the legendary game show’s “Big Money Week” scheduled to air May 20-24. For the first time in the history of the wildly successful syndicated game show, there will be a Nightly Progressive Jackpot sponsored by BetMGM that will be added to whatever a contestant wins if they solve the show’s Bonus Puzzle.
During game play, there will also be a BetMGM-branded “Double Jackpot” wedge on the famous Wheel giving contestants who earn the opportunity to add double the Nightly Progressive Jackpot to their total if they win the Bonus Round.
“BetMGM is honored to join Wheel of Fortune during this milestone week and be a part of a game show that has earned a place in American television history. ‘Big Money Week’ is a great collaboration, giving contestants and viewers at home the opportunity to experience the excitement of a progressive jackpot,” said BetMGM’s CEO Adam Greenblatt.
Sony Pictures Television and BetMGM have come together to integrate BetMGM branding into Wheel of Fortune’s “Big Money Week” featuring on-set placements including:
Co-branded graphics displayed in the center monitor
In-show displays of BetMGM’s logo on host Pat Sajak’s monitor
Two BetMGM Double Jackpot Wheel wedges
A BetMGM jackpot ticker appearing above the puzzle board during each episode.
partnerships
Future Anthem announces personalisation AI collaboration with Bede Gaming
Future Anthem, the pioneering AI and data science powerhouse, has partnered with leading gaming platform Bede Gaming to supply Bede clients with Anthem’s flagship real-time personalisation product, Amplifier AI.
The collaboration will see Bede Gaming integrate Amplifier AI to its core gaming platform, enabling its customers to quickly access a multitude of benefits to offer personalised player experiences across single player journeys. Bede prides itself on iGaming innovation, and this collaboration with Future Anthem highlights its desire to further enhance its platform with the latest products and to drive an improved player experience.
Bede partners with some of the most successful online gaming brands in the world delivering excellent technology and products that enables market-beating performance with the highest standards of security and stability. The platform is scalable, modular and adaptable allowing operators to integrate any third-party software, processing billions of transactions a year. The platform also integrates into land-based systems offering a genuine omni-channel convergence solution.
Future Anthem specialises in AI and has developed a cutting-edge all-in-one product called Amplifier AI that personalises every step of the player journey across casino, sports betting, and lottery. Utilising a data-driven approach, Amplifier AI optimises player acquisition, enhances engagement, and boosts retention by providing personalised content recommendations with personalised marketing in the moments that matter to players, all with a responsible gambling orientation as each gaming session is scored for risky play.
The partnership marks a significant milestone for both parties as they continue to bring accessible, market-leading innovations to their customers, reinforcing the importance of a personalised player experience that prioritises responsible gaming.
Future Anthem CEO Leigh Nissim said: “We enjoy working with progressive companies like Bede who are championing innovative technology. In a very short period, we’ve established a shared vision that will make it quick and simple for their customers to benefit from Amplifier AI’s personalisation products.
“This collaboration offers significant potential to improve and innovate player experiences, something that all operators should strive for as the race to real-time personalisation heats up.”
Colin Cole Johnson at Bede Gaming said: “We are delighted to partner with Future Anthem to integrate the latest iteration of its advanced personalisation product into our platform. Leigh has built a fantastic team, and we are looking forward to delivering the benefits of this collaboration to our customers, as Amplifier AI will elevate our offering further.
“There is no doubt this partnership will lead to future developments, with both companies keen to remain at the forefront of iGaming innovation. We’re always keen to help our customers grow responsibly – this collaboration helps them move faster across verticals and to get the most from their data which ultimately will benefit their players.”
The post Future Anthem announces personalisation AI collaboration with Bede Gaming appeared first on European Gaming Industry News.
partnerships
Imagine Live and SoftGamings Join Forces
- A true business partner with a shared vision and an opportunity to connect with SoftGaming’s extensive client portfolio and enhance its product offering.
- Partnering with SoftGamings feels like a watershed moment for Imagine Live as we gain the approval of one of the market-leading distributors of quality products.
- This partnership will open new markets for Imagine Live and catalyze us to augment our product offering to serve those markets correctly.
The post Imagine Live and SoftGamings Join Forces appeared first on European Gaming Industry News.
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