Xtremepush Expands Brazilian Footprint with Playr.Bet Deal

Brazilian sportsbook Playr.Bet the latest Latin American operator to go live with Xtremepush’s market-leading customer engagement platform

Xtremepush, the leading omnichannel customer engagement platform powered by a real-time customer data platform (CDP), has gone live with Playr.Bet, providing the Brazilian operator with a wide range of customer engagement solutions to help drive marketing ROI and player retention.

Leveraging its integration with leading iGaming platform provider GiG Incorporated to understand player behavior in real-time, the Xtremepush platform enables Playr.Bet to foster player relationships by delivering highly personalized and timely marketing communications.

Xtremepush’s suite of optimization and automation tools, along with the enterprise-grade CDP, empowers Playr.Bet to deliver relevant and hyper-personalized player experiences, enhancing its marketing strategies and driving success.

Playr.Bet is the latest operator in Latin America to go live with Xtremepush’s market-leading solution following recent deals in the region with Betsul and Arena Esportiva.

“We are absolutely thrilled to have gone live with Playr.Bet and thank it for showing its faith in our customer engagement platform,” the Partnerships and Sports Betting and Gaming Director for Xtremepush, Robbie Sexton, said. “Playr.Bet is one of the most exciting brands in the fast-growing Brazilian market and the combination of our global experience and local knowledge enables us to deliver experiences that will drive ROI and player retention. We look forward to a long and fruitful partnership.”