Brazilian sportsbook Playr.Bet the latest Latin American operator to go live with Xtremepush’s market-leading customer engagement platform
Xtremepush, the leading omnichannel customer engagement platform powered by a real-time customer data platform (CDP), has gone live with Playr.Bet, providing the Brazilian operator with a wide range of customer engagement solutions to help drive marketing ROI and player retention.
Leveraging its integration with leading iGaming platform provider GiG Incorporated to understand player behavior in real-time, the Xtremepush platform enables Playr.Bet to foster player relationships by delivering highly personalized and timely marketing communications.
Xtremepush’s suite of optimization and automation tools, along with the enterprise-grade CDP, empowers Playr.Bet to deliver relevant and hyper-personalized player experiences, enhancing its marketing strategies and driving success.
Playr.Bet is the latest operator in Latin America to go live with Xtremepush’s market-leading solution following recent deals in the region with Betsul and Arena Esportiva.
“We are absolutely thrilled to have gone live with Playr.Bet and thank it for showing its faith in our customer engagement platform,” the Partnerships and Sports Betting and Gaming Director for Xtremepush, Robbie Sexton, said. “Playr.Bet is one of the most exciting brands in the fast-growing Brazilian market and the combination of our global experience and local knowledge enables us to deliver experiences that will drive ROI and player retention. We look forward to a long and fruitful partnership.”
SIS-Owned 49’s and Inspired Entertainment to Provide Upgraded Virtual Horse and Greyhound Racing Products
Sports Information Services (SIS), the leading multi-content supplier of 24/7 live betting services, has announced that it has strengthened its long-standing partnership with Inspired Entertainment (NASDAQ: INSE). This collaboration will introduce five newly upgraded products to enhance SIS’ 49’s offering.
The integration with 49’s content will allow bettors in betting shops across the United Kingdom and Ireland to access improved graphics and race simulations with races from Portman Park, Sprint Valley, Steepledowns, Brushwood and Millersfield being featured. Additionally, all historical results and form for all races will continue to be available on 49s.co.uk.
Inspired Entertainment’s customised 49’s branding and content will provide a truly enhanced and immersive experience for operators and bettors.
This latest agreement furthers the partnership between SIS and Inspired Entertainment. With 49’s being the first brand to launch Inspired Entertainment’s virtual products over 20 years ago, the relationship is set to be enhanced by providing cutting-edge content experiences.
SIS-owned 49’s has experienced significant growth in the last year with a new platform and customer partnerships going live to provide access to the high-quality portfolio of live number draw products, which includes 49’s twice daily draws, 39’s and Fast 15’s.
Inspired Entertainment delivers a comprehensive portfolio of content, technology, hardware and services for regulated gaming, betting, lottery, social and leisure operators across land-based and mobile channels across 35 jurisdictions around the globe.
“We have enjoyed a fantastic partnership with Inspired Entertainment and we are thrilled to take this to the next level by enhancing our virtual product offering in thousands of betting shops,” the Head of Product Proposition for SIS, Jessica Mills, said. “We take great pride in delivering outstanding content to bettors and this will significantly improve the experiences across our virtual horse and greyhound racing content.”
“The relationship we have with SIS has gone from strength to strength, spanning over two decades, and we are delighted to deliver the next phase of our partnership,” the Virtual Sports Chief Commercial Officer for Inspired Entertainment, Steve Rogers, said. “The roll-out of more innovative virtual content for audiences will result in increased engagement with our products. With this new agreement, SIS and Inspired Entertainment aim to deliver an enhanced virtual betting experience to customers in betting shops across the United Kingdom and Ireland.”
RAW iGaming teams up with Digitain
Pioneering online casino content provider boosts distribution by partnering with major platform provider
RAW iGaming, the developer that takes a “Stand Out or Stand Down” approach to its online slots, has joined forces with Digitain in a deal that significantly increases the distribution and reach of its titles.
Operators powered by the cutting-edge Digitain platform can now offer their players some of the most in-demand content in the market, with each of RAW’s games having been designed to put players on the edge of their seats with every spin.
This is achieved through RAW’s unique approach to game development which combines innovative, trademarked mechanics and bonus features with striking design, big sound, and characters and narratives that draw players in.
Digitain now has access to RAW iGaming’s full portfolio with leading games including Ave Caesar, Raging Super2Ways and the latest release Twisted Toy TalesTM.
These titles include RAW’s flagship innovations such as SuperSlice®, SuperTracks® and SuperSymbolsTM.
SuperSlice uses wheels instead of reels while SuperTracks uses pathways or tracks to determine wins. SuperSymbols is another RAW innovation and sees adjacent matching symbols combine – the bigger the SuperSymbol, the bigger the win potential.
Digitain’s commitment to innovation aligns with RAW iGaming’s development philosophy, making this a strong partnership between two companies that believe in pushing boundaries and trying new things.
Tom Wood, Founder and CEO of RAW iGaming, said the provider has hit the market with players by daring to be different while still ensuring its mechanics and games are easy to understand.
“Players like to try new things, but they are not willing to spend time and money learning something entirely new. They want to play, and they want to be entertained, and we ensure that’s the case when they engage with any one of our titles.
“This partnership with Digitain is a big step forward as it significantly increases the reach of our games among prestigious operators as well as challenger brands looking for something new.”
Groove take it to the edge with Arrow’s Edge deal
Rebranded iGaming casino platform provider and aggregator Groove is back in the news with another partnership, this time around with game developer Arrow’s Edge.
Arrow’s Edge is an innovative online game developer with a 10-year track-record, providing a comprehensive range of gripping casino games including counterculture hit Back to the 60s, Formula Fortunes, Wizards Jackpot, Monster Blowout, Ocean Life, Chase the Cheddar, Yakuza Slots, Chef Wars, The Winning Dead, Ibiza, Aruban Nights, Panda Planet, and the American football themed 4th and Goal, amongst a cache of over 60 slots.
In addition to slots, Arrow’s Edge also produces a series of table games and video poker games. Through Groove’s aggregator, GroovePlay, operators can access powerful marketing tools on a local or global level, and implement tournaments available from Arrow’s Edge. These can involve numerous levels of customisation, including varying entry fees, structures, prize pools, and games.
The games in tournament format come loaded with bonus rounds and animations, and on top of it all, there are dazzling leaderboards which help ramp up the excitement.
Another easy-to-access GroovePlay marketing feature revolves around the jackpots including Mini Jackpot, Video Poker Jackpot or Mega Jackpot; each of which delivers added value to both casinos and players.
Following a brand refresh and outings with the new brand at iGB Live and SBC Barcelona, aggregator and platform Groove attended SiGMA Europe in November, showcasing Groove’s popular portfolio of world-class content and sports-betting that now includes Arrow’s Edge.
Groove’s recent rebrand gives the company a new look and a new website has been launched at www.groovetech.com with the game portfolio now featuring over 15,000 games, adding well over 100 new games monthly from a dynamic stable of over 100 leading content partners, which Arrow’s Edge proudly joins.
Groove works with tier-1 operators and beyond to professionalise technology solutions that deliver high performance and sustainable revenue around aggregated content ranging from slots, online casino and live casino, to poker and table games alongside a suite of new crash games, in multiple currencies and languages.
A spokesperson for the Arrow’s Edge team said that one of the key values the company is built on is care and dedication for every relationship and each and every partnership no matter the size. The spokesperson continued by saying that Arrow’s Edge cross-platform games and wide range of the matics is a snug fit with Groove, and concluded; “We are sure players and operators will enjoy the variety of excellent features and innovations, including our tournaments and jackpots.”
Yahale Meltzer, COO and co-founder at Groove, said: “After another year of hard-won commercial success, we feel even more committed to continuing to provide our casino cluster with an outstanding offering that pushes the boundaries to the edge; which is why we have onboarded Arrow’s Edge, who have come along in leaps-and-bounds over the last couple of years. We look forward to kicking things off with a bang by listing Arrow’s Edge in our new data-driven B2B Recommender seen by all our casinos.”
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