Caesars Entertainment
Caesars Sportsbook Opens at Red Mile Gaming & Racing in Lexington
Caesars Entertainment, in partnership with Keeneland and Red Mile Gaming & Racing, celebrated the grand opening of Caesars Sportsbook at Red Mile last Thursday. The more than 4600-square-foot sportsbook in Lexington is the only retail sportsbook in Central Kentucky. Governor Andy Beshear placed the ceremonial first bet alongside Chairman Jonathan Rabinowitz of the Kentucky Horse Racing Commission, Caesars, Keeneland, and Red Mile representatives.
“Caesars Sportsbook at Red Mile brings a premier in-person sportsbook to an iconic Kentucky destination. We’re proud to partner with Keeneland and Red Mile to bring in-person sports wagering to life in a way that honors the important legacy they hold in the Bluegrass State. Sports fans and horse racing fans should expect an experience that treats them like royalty, similar to what they’ve enjoyed at our world-class destinations in the region,” Eric Hession, President of Caesars Digital, said.
“Red Mile and Keeneland have prepared a premium space dedicated to sports wagering. We believe Caesars will provide excitement with their sports wagering product that exceeds expectations, and we are excited to invite the public out for the full experience. We hope guests will also take a moment to experience live harness racing, gaming, and great food and beverage while they are with us,” Shannon Cobb, Chief Financial Officer and Chief Operating Officer at Red Mile, said.
“Keeneland is excited to team with Caesars and Red Mile, both of whom share our commitment to providing a quality fan experience. Sports wagering offers great potential for horse racing to reach new audiences, and we value Caesars demonstrated support of the sport nationwide,” Shannon Arvin, President and Chief Executive Officer at Keeneland, said.
Open seven days a week from 10 am to midnight, Caesars Sportsbook at Red Mile is a state-of-the-art Vegas-style sportsbook featuring five betting windows and an elevated bar area complete with wall-to-wall flatscreen televisions on the first floor and 14 self-service betting kiosks throughout the gaming floor and simulcasting areas. The second level of the venue includes an elevated atmosphere with a variety of comfortable seating arrangements for larger sporting events, views of the racetrack, and full food & beverage service throughout the space.
Caesars Entertainment’s partnership with Keeneland and Red Mile Gaming & Racing reinforces the Company’s commitment to horse racing and the expansion of the Caesars Racebook app, which is live in 17 states, including Kentucky. With mobile sports wagering launching in Kentucky on September 28, sports fans 21 and older can download the Caesars Sportsbook app on iOS and Android, visit caesars.com/sportsbook on desktop, or stop by Caesars Sportsbook at Red Mile to register and take advantage of a special early deposit offer when depositing between September 7 and 27.
Caesars Entertainment
Caesars Entertainment Celebrates Grand Opening of Company’s First Nebraska Property, Harrah’s Columbus Nebraska Racing and Casino
Harrah’s Columbus, NE Racing & Casino, Caesars Entertainment’s first venture into the Cornhusker State, opened its doors to guests for the first time. Caesars, Columbus Exposition and Racing and the Columbus community celebrated the momentous occasion with a ribbon cutting, giveaways and more.
Opening day guests received commemorative Harrah’s shirts before making the property’s historical first spins on the slots, table game wagers and first bets at the Caesars Race & Sportsbook. The first jackpot was hit at 10:14 a.m. with a lucky guest winning $1,876 on Power Push.
“We’re so proud to open the doors to Harrah’s Columbus, NE Racing & Casino for the first time today,” said Todd Connelly, Regional President of Caesars Entertainment. “Harrah’s is an iconic brand that our guests have come to know and love across the country. We’re so happy to be here with our partners and friends as we celebrate what is sure to be a bright future in Nebraska.”
The new destination features a 17,000-square-foot casino with 400 slot machines, 11 table games and a Caesars Race & Sportsbook featuring a 2,100-square-foot sports and simulcast betting area conveniently located on the casino floor. The area contains 17 viewing screens, including a massive 163-inch video wall for the ultimate sports viewing experience. The opening of Caesars Race & Sportsbook at Harrah’s Columbus, NE Racing & Casino marks the first time Caesars Sportsbook has accepted sports wagers in the Cornhusker State.
Harrah’s Columbus, NE Racing & Casino is also home to the award-winning restaurant Brew Brothers, founded by the Carano family in 1995, and a bar called Wishbones. A Marriott Fairfield Inn and Townplace Suites is under construction next door and will connect directly to the casino once complete later this year.
In partnership with Columbus Exposition and Racing, Harrah’s Columbus Nebraska will be home to a one-mile racetrack, the longest track in the state. The track will host 15 live races every Friday – Sunday from Aug. 16 to Sept. 15, as well as one on Labor Day. Each date will offer all-ages Grandstand seating, along with 21+ in-person and kiosk betting.
Harrah’s Columbus NE, Racing & Casino is also part of Caesars Entertainment’s expansive Caesars Rewards® network. Guests who play at the new destination can earn and redeem Reward Credits at any of Caesars Entertainment’s 50+ properties in North America.
2024 Casino Player Trends Report
Non-Gaming Offerings Crucial for Casinos to Attract Emerging Demographics, Build Loyalty: LaneTerralever Study
Data from study reveals 83.9% of Millennials and 80.5% of Gen Z weigh factors such as restaurants/bars, live entertainment and hotel amenities when choosing a casino to visit
LaneTerralever, a full-service marketing and customer experience agency with a division focused on casino, hospitality and entertainment destination brands, today released its new study, 2024 Casino Player Trends Report: How Non-Gaming Activities Are Transforming Casinos. The study, conducted in partnership with Anthony F Lucas, professor at UNLV’s College of Hospitality, measured the opinions of respondents aged 21 to 75 on various non-gaming offerings of both local and destination casinos and how they impact their loyalty to the properties they choose.
Non-Gaming Most Vital to Millennials/Gen Z and Still Important to Boomers/Gen X
Notably, 83.9% of Millennials and 80.5% of Gen Z indicated non-gaming activities such as restaurants and bars, live entertainment, hotel amenities, etc significantly impacted their decision-making process when choosing a local casino. While still significant, those numbers were smaller for older demographics including 65.3% of Boomers and 76.1% of Gen X reporting non-gaming offerings had a significant impact.
All Generations Budgeting Time and Money for Non-Gaming
Across all generations, it was found that ~20% of their time is spent doing something other than playing with non-gaming activities, something they specifically budgeted for – Millennials lead that group at 68%. Restaurants/bars were the top non-gaming activity mentioned for local casinos at 40.9%, followed by live entertainment at 23.2% and hotel amenities at 16%.
Visiting with Groups has Become Increasingly Important
The ‘group visit’ to casinos is seen as increasingly important, especially among younger market segments, with 80% of people visiting local casinos in groups and 87% of destination casino visitors doing the same. Notably, 70% of casino-goers say non-gaming offerings are more important when they visit with family and friends.
“Our study underscores the prevalence of the experience economy and how important it is for casino operators to continue to hone and expand their experiential and entertainment-focused offerings, particularly to attract the attention of younger generations and maintain long-term loyalty of all players,” the Marketing Vice-President for LaneTerralever, Nick Dan-Bergman, said.
Additional Noteworthy Findings:
Affluent Players are a Unique Segment, Value Non-Gaming Activities
Affluent visitors will likely spend 50% of their time on non-gaming activities during a single trip to a destination casino, meaning they prioritize non-gaming offerings more than the average player. They consider live entertainment most important with 27.2% of affluent players ranking it as their top non-gaming offering compared to 20% of non-affluent.
Hard Rock Leading Competition Among Non-Gaming Offerings
When asked which destination casino brand has the best non-gaming offerings, 21.1% chose Hard Rock Hotel & Casino. MGM Resorts International, at 20.1%, was a close second, followed by Caesars Entertainment at 13.8%.
Non-gaming and Customer Experience Offer Opportunity to Build Deeper Relationship with Players
When it comes to fostering loyalty among players, non-gaming offerings once again ranked prominently among younger demographics with 69.3% of Millennials and 65.7% of Gen Z saying non-gaming features have at least some impact on their loyalty to local casinos. In comparison, just 56.9% of Boomers and 61.3% of Gen X scored this as important. In addition, customer experience was identified as a top way to build loyalty with 89% of casino-goers saying good customer experience can lead them to choose a smaller casino over a larger brand.
Opportunities to Entice Online Bettors to Visit In-Person
Gauging the prevalence of online versus in-person wagering within the context of age groups, 73% of Gen Z and Millennials indicated they’ve placed a bet online. When the topic turned to in-person wagers, the responses effectively flipped, with 79% of Boomers stating they’ve placed a bet at a brick-and-mortar establishment; a significantly higher proportion than Gen Z and Millennials
Webinar Presenting Key Research Findings
The authors of the research are hosting a webinar in partnership with Tribal Gaming and Hospitality Magazine on Tuesday, February 13 at 10am PST. They’ll present the highlights of their findings and host a panel discussion; register to attend here.
To download the full 2024 Casino Player Trends Report, visit LaneTerralever .com.
Baltimore
Lucky Player Wins Big at Horseshoe Casino Baltimore
On Monday, November 6, a Caesars Rewards member at Horseshoe Casino Baltimore hit a $146,328.18 Mega Jackpot continuing the winning streak at the casino over the last several months. The table games dealer dealt the player two 7s of diamonds with another of diamonds already up, making the guest a big winner. This is the fifth progressive jackpot to hit at Horseshoe Casino Baltimore this year.
“Horseshoe Casino Baltimore has quickly become the casino in the region to win large table games progressive jackpots,” the General Manager for Horseshoe Casino Baltimore, Randy Conroy, said. “Five $100,000 and above jackpots have been won in the past 60 days with the largest being over $1 million Ultimate Texas Hold ‘Em Royal Flush, all won with only $5 wagers. Congrats to all big winners at the ‘Shoe’.”
To be eligible for the Mega Jackpot, guests must try their luck on a progressive game including Four Card Poker, Ultimate Texas Hold’em, Mississippi Stud Poker and Blazing 7’s Progressive located on level two of Horseshoe Casino Baltimore’s casino floor. For more information on Caesars Entertainment’s Horseshoe Casino Baltimore, visit Caesars .com/Horseshoe-Baltimore.
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