partnerships
BETSSON CHOSEN AS EXCLUSIVE SPORTSBOOK PROVIDER FOR BETHARD
Betsson, a globally renowned leader in online sports betting and gaming, is pleased to announce a strategic alliance as the official sportsbook provider for Bethard, a prominent and innovative online gaming operator with an array of licenses across multiple European jurisdictions.
Under the terms, Betsson has been exclusively selected as the sole provider of fully managed sportsbook services for Bethard’s diverse player base across key markets, including Sweden, Ireland and Malta.
Following a seamless integration process, Betsson’s advanced sportsbook product has been officially launched last week with Bethard in Sweden and Ireland.
“We are delighted to be chosen as the preferred sportsbook provider for Bethard,” said Jesper Svensson, CEO Betsson Operations. “This partnership was initiated based on our shared commitment to delivering unparalleled player experiences and exciting sports betting opportunities across our markets.”
The Managing Director of Bethard, Frank Heinänen said, “When we were looking at options to take our sportsbook offering to the next level it was an obvious choice to select Betsson as our partner. They have years of experience in tens of markets and their cutting-edge platform is constantly being updated, and we can benefit out of that. The switch to their platform was easy and their team supported us throughout every step. I am extremely optimistic that this deal will have a positive impact on our operations and on our customers.”
The Northern Ireland Football League (NIFL) has signed a new five-year deal with FeedConstruct to become the league’s exclusive Betting Data & Streaming Partner until the 2028/2029 season.
FeedConstruct and NIFL have enjoyed a successful long-term partnership since the 2019/2020 campaign, solidifying their roles as the league’s data and streaming partners. This agreement will provide a considerable seven-figure investment into the leagues over the contract term.
Under this partnership, exclusive betting data will be provided globally for over 800 matches across the Sports Direct Premiership and Women’s Premiership, the Playr-Fit Championship, Premier Intermediate League, the BetMcLean Cup, Women’s League Cup, and the European Playoff matches from the summer of 2024 onwards.
FeedConstruct is a leading provider of real-time and historical sports data, as well as digital content. The company delivers innovative and cutting-edge data-feed solutions that cover pre-match, live, and post-match data to over 300 partners. Dedicated to continuously developing advanced sports products and tools, FeedConstruct provides quick and accurate data to its partners.
With its main mission to bridge the gap between sports and entertainment businesses by offering cutting-edge solutions, FeedConstruct helps its partners get the most profitable experience.
Since the formation of the NI Football League in 2013, professional football in Northern Ireland has flourished both on and off the field. This announcement is the latest in a series of positive developments from one of the fastest-growing professional leagues in Europe, which has seen an 83% increase in attendance over the past ten years, as well as record commercial deals and improved performances both domestically and in UEFA Club competitions.
Ian Forrester, NI Football League Chief Commercial Officer said, “This is another huge deal for the NI Football League, we’re delighted to continue our long-standing relationship with FeedConstruct. These are exciting times to be part of our league and there is still so much potential and opportunities for us to explore.”
“This continuation of the commercial partnership with FeedConstruct will allow us even more new opportunities to work and grow together, and we look forward to what the future holds over the next five years!” Forrester added.
Narek Harutyunyan, the Head of the Rights and Content Department, said, “We are excited to extend our partnership with Northern Ireland Football League for another five years and are committed to providing our technology and expertise to support the reach of NIFL competitions to a global audience. The extended agreement enhances our presence in the UK football rights market and demonstrates our commitment to enriching our portfolio with high-level sports content.”
This renewed five-year agreement between the Northern Ireland Football League (NIFL) and FeedConstruct reaffirms their successful partnership, extending their collaboration into a decade. This partnership is set to enhance the football experience by providing comprehensive and exclusive betting data for fans globally.
The post NIFL Strikes Exclusive Data & Streaming Deal With FeedConstruct appeared first on European Gaming Industry News.
Fast Track, a pioneer in customer engagement and CRM solutions for iGaming operators, is thrilled to announce its strategic partnership with TotalBet, a leading brand in the online sports and casino industry. This collaboration marks a significant milestone for TotalBet as it aims to enhance its player engagement strategies and deliver unparalleled gaming experiences to its customers.
With a focus on providing innovative and personalised gaming experiences, TotalBet recognises the importance of leveraging advanced CRM solutions to optimise player engagement and retention. By joining forces with Fast Track, TotalBet aims to streamline its CRM operations and foster long-term player loyalty.
“We are excited to embark on this partnership with Fast Track,” said Gabriel Nita, Director of Operations at TotalBet. “Their expertise in CRM solutions and deep understanding of the iGaming industry align perfectly with our goals of delivering exceptional player experiences and driving sustainable growth.”
Fast Track’s cutting-edge CRM platform offers TotalBet the capabilities to orchestrate real-time campaigns, personalise player journeys, and efficiently manage player interactions across multiple channels. By leveraging Fast Track’s advanced technology and industry-leading expertise, TotalBet aims to establish itself as a market leader in player engagement and retention within the Romanian gaming market.
“We are delighted to collaborate with TotalBet and support their vision of elevating player engagement to new heights,” said Fast Track’s Simon Lidzen, CEO & Co-founder. “Our partnership signifies a shared commitment to innovation and excellence in the iGaming landscape. Together, we are poised to unlock new opportunities and drive mutual success.”
As TotalBet prepares to go live with its site operations in the coming months, the partnership with Fast Track underscores its dedication to delivering unparalleled gaming experiences and exceeding customer expectations. With a focus on innovation, agility, and customer-centricity, TotalBet and Fast Track are poised to redefine player engagement standards in the online gaming industry.
The post TotalBet Joins Forces with Fast Track to Boost Player Engagement appeared first on European Gaming Industry News.
SkillOnNet has today announced that it has signed a partnership with renowned global gaming content provider Playtech. As part of this collaboration, SkillOnNet’s market-leading game content will now be accessible to players in Argentina through PlayUZU, an online casino platform powered by SkillOnNet.
As per the regulation where licensees must partner with a local gaming operator, last year SkillOnNet received a license to operate in Buenos Aires City and went live with popular spanish language brand PlayUZU and gambling operator BuenosAiresSlots as its local licensing partner.
Since release PlayUZU.ar, which positions itself as a “fair” casino, has gone from strength to strength and with the additional integration of Playtech games it means thousands of players will now have access to a huge portfolio of award-winning games across multiple verticals.
Jani Kontturi at SkillOnNet said: “Playtech is one of the most reputable providers of casino content in the industry and has long garnered a reputation for being a Tier 1 supplier.
“Our entry into Buenos Aires has massively exceeded our expectations. Our transparent and “player first” approach has really appealed to players and therefore it’s important to keep offering the best games in the market and why I’m really pleased that we can now offer Playtech’s games to our Argentinian audience.”
Diane Crookes, Senior Commerical Director at Playtech said: “We have maintained a long-established relationship with SkillOnNet and this edition is a great endorsement of the collaborative nature of our relationship.
“We understand the importance of providing great, localised content and we are very excited to see how our games perform in Buenos Aires City and look forward to the next few months.”
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